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Brand Your Strength

By
Education & Training with Corcoran Consulting & Coaching

When I work with clients to help them develop their professional identities, I like to use the SWOT analysis - Strengths, Weaknesses, Opportunities, and Threats. For purposes of this article, focus primarily on the first two: your strengths and weakness. Then later you can look at the other two as they relate to your particular market.

Assess both your strengths and weaknesses carefully. And recruit others for this exercise. Find out what your friends, family and coworkers see. Many times others see things you miss.

Then develop specific ways to put your strengths to work in your business life. And look at the weaknesses you believe you can change. Work on them to slowly turn them into strengths. When you add your strengths to your services, you begin to shine through in all that you do for your clients and prospects, and before you know it, you've created your very own professional identity.

Best of luck to you!

Bob Corcoran

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Comments (3)

Bob Dunn
Sutton Group West Coast Realty - Abbotsford, BC

Perfect timing for this article. I'm having a strategy meeting with my new real estate pertner this morning. This is the perfect format.

Jul 03, 2009 02:56 AM
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Excellent advice.    Thanks!

Jul 03, 2009 04:11 AM
Bob Corcoran
Corcoran Consulting & Coaching - Swansea, IL

Bob, glad this was helpful.

"Sea to Sky" - thanks for your comment.

Everyone has weaknesses as well as strengths, but the key in playing to your strong points.  When you manage others, it is essential to help them become more self aware and help them play up their unique talents.

Jul 06, 2009 02:49 AM