How to make an emotional impact on a potential buyer...

Real Estate Agent with HomeSmart Advisors 74642


When a buyer steps inside your home one of the main turn-offs that can deter a sale is the smell of your home. This is rather blunt but really... freshen it up a bit! Don't ignore the power of fragrance when your home is for sale. Smoke,pet odors and cooking smells can each dramatically impact how buyers feel about your home.

Your home may look great to a potential buyer while they are surfing the net.. Nice photos on display which will attract them to your home. But what happens when they step inside your home and the litter box is full or the ashtray is brimming over or there are stinky socks on the floor in your large master closet.

Once you remove these offensive smelling items from your home you can actually use scent to your advantage. If it's not practical to bake an apple pie or chocolate chip cookies prior to a buyer viewing your home try some vanilla extract, brown sugar and water and put in your oven on low heat. This is just one way to create a pleasant aroma.


To a certain extent, buyers make purchase decisions based on their emotional response, so it's important to make it easy for them to fall in love with your home. Pleasant smells are one more way to do so.

Comments (2)

Charles Perkins
Charles G. Perkins, CPA - Burien, WA

Very good point.  Homeowners sometimes get used to the smells around the house and don't even notice.  Visitors and potential buyers will likely notice though.

Nov 28, 2009 06:50 PM
Trisha Bass
HomeSmart Advisors - Kennewick, WA

That's so true! And yet it's a sensitive subject to bring up to a homeowner. It's easy to show them how to stage a home and get rid of clutter it's another to tell them their house has an offensive odor.


Nov 30, 2009 10:50 AM