Blogging is Dead

Real Estate Agent with Ben Kinney Brokerages Leadership at our Keller Williams North Seattle Office

So is blogging dead? Are all 150,000+ members of Active Rain wasting their time? 

Sunset Hill ParkIs that what David Gibbons (my birthday twin) of Zillow meant when he said: Blogging is so 2008 on Twitter the other day?

(read on or scroll down for an update about David.....)

 I keep hearing that blogging is a dinosaur, but 2009 seems a little different.  Twitter and Facebook have been around longer than 2009, but what has changed?   The growth they have both seen this year is truly phenomenal.  Is social media taking over blogging?  For some and that is a good thing.

This is my favorite recent quote out of a great blog post written by Brian Clark on Copyblogger:

"But the story remains the same: people who mainly want to socialize, share links, and post pictures of their cat should be using social networks instead of blogging, and that's exactly what's happening."

Blogging isn't dead. 

Social media is important in order to share your content with your network, but did you know that Facebook doesn't share its info with Google?  Facebook and Google seem to have emerged as arch enemies for Internet Dominance and it is really important for anyone launching or running a successful web campaign to be highly visible to both camps.  Blogging is going to help you with both.  Google will pick up your blogs when they crawl and you need to make sure you are posting wonderful relevant link bait on at least one of the two fastest growing social media sites: Twitter and Facebook.  If you are serious, you should be posting links to your content from both of these places. 

But don't think that is enough.

There are two more very important rules for success:

1. Create good content in your blogging efforts.  This not only attracts visitors, but if they take the time to click on your link and it is poor content, they won't stay and you will lose your credibility

2. Engage socially.  Don't just post links to your content.  Make friends and be social. 

In closing, I am being sarcastic with such a title....

It is important to know where I am coming from here.  Blogging on ActiveRain is one of the very best things you can be doing for your real estate business.  It is at least the very minimum in Internet marketing.  Whenever I look at the Google analytics for my Seattle real estate website, I can see that I get a great deal of traffic from a number of sites including Google, Yahoo, Facebook, and Twitter and this pleases me.  When looking at page views per visitor, though, the number of pages that people view on my site when they visit from ActiveRain, Localism, or my Seattle Suburbs blog site are always much higher than the number of pages from other sites. A very targeted audience is reading your blog. 

Blogging is just beginning and Brian Clark is right, for the people sharing pictures of their cat the journey may have ended, but for the rest of us we should be creating compelling content to link to!

7/6/2009 Update:  David Gibbons posted a video response for us and he has some great things to say - if you have any time at all, please head over there and hear him out a wonderful explanation and good biz building tips as well:

David on Active Rain Video

(PS - You can find me on Facebook:  Courtney Cooper and also Twitter)

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Courtney Cooper

Seattle Realtor | Leadership at Ben Kinney Brokerages' Keller Williams North Seattle

Cooper Jacobs Real Estate Group powered by Keller Williams North Seattle | 206-850-8841 

More About Me: 

Almost two decades of real estate experience guarantees that you are in the best of hands, and I promise to always put your interests FIRST. I specialize in Seattle beighborhoods and suburbs and are excited to work with you!  I love Seattle houseboats and you can find me down on the docks of Lake Union and Portage Bay several times a week.   Other aspects of Seattle real estate that I adore include Queen Anne Real Estate,Wallingford Real EstateBallard Real EstateGreen Lake Real EstateLaurelhurst Real EstateMagnolia Real Estate,and Seattle Waterfront Real Estate

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Courtney Cooper
Ben Kinney Brokerages Leadership at our Keller Williams North Seattle Office - Seattle, WA

Wow - lots of comments and I have been busy today:)  I am going to go right over and check out David G's post!!!!

Jul 06, 2009 02:18 PM #66
Courtney Cooper
Ben Kinney Brokerages Leadership at our Keller Williams North Seattle Office - Seattle, WA

PS - Charles, you are NOT *just* getting started!!!!!

Jul 06, 2009 02:35 PM #67
Maureen Megowan
Remax Estate Properties - - Palos Verdes Estates, CA
Palos Verdes Real Estate Blog

I am just now getting active on Facebook and Twitter. I still haven't quite figured out Twitter or how useful it will be. I have a feed of my blog on Twitter, but I question how people will ever find me on Twitter.

Jul 06, 2009 02:56 PM #68
Susanne Novak, ABR, FIS, GRI
RE/MAX 24/7 - Columbus, OH

Blogging is work .... twitter and facebook is much easier and quicker. Like everything, consitency is the key to a successful blog and your audience will expect more from a blog than an occasional status update on facebook.

Jul 06, 2009 03:01 PM #69
Courtney Cooper
Ben Kinney Brokerages Leadership at our Keller Williams North Seattle Office - Seattle, WA

Maureen - it is all about just starting conversations.  Some people have searches set up on twitter to watch for words and you might stumble right into one of those one day and pick up a follower:)  You can also list your Twitter name in directories so people know what you are about.   You know you are on the right track if you are already at the 100k thresh hold for AR - I would recommend watching David's video I referenced above.

Jul 06, 2009 03:01 PM #70
Courtney Cooper
Ben Kinney Brokerages Leadership at our Keller Williams North Seattle Office - Seattle, WA

Hi Susanne - I think it also goes back to what Missy said above about creating strategies for what you are doing.

Jul 06, 2009 03:02 PM #71
Deborah Grimaldi
Albert Realtors - Cranston, RI
(401) 837-9633

I definetely do not think blogging is dead, if that is what you enjoy and get good feebback and hits then so be it.

Jul 06, 2009 11:37 PM #72

Wow, I am not big on blogging but I read a ton of blogs - I find blogging full of great informatin and opinions giving all sides.  The problem I see with Twitter is useless information - Some of the people on Twitter provides links to good information, but I don't really care if someone is on the way to a showing or going to a birthday party.  I like the substance blogging provides to us non-bloggers!   As you can see this post sparked me to respond.  I also like being able to pick and choose what I read on AR based on the title.   Great post Courtney. 

Jul 06, 2009 11:44 PM #73
Lee & Pamela St. Peter
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522 - Raleigh, NC
Making Connections to Success in Real Estate

Good discussions and David did a good job on explaining himself in his video - As with anything pick your involvement and get good at it.  Doesn't do anyone any good especially yourself if you try and be everywhere to everyone.  So now if we could just get the word out that blogging is dead - and everyone else stops blogging...  think about it -  we could control google!

Jul 07, 2009 02:00 AM #74
Rebecca Gaujot, Realtor®
Vision Quest Realty, Martha Hilton, Broker - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Courtney, I think we all agree blogging is not dead. I simply love blogging.

Jul 07, 2009 02:25 AM #75
Rachael Hite
Finance of America Mortgage Winchester VA Branch NML#1071 - Winchester, VA

Great post, blogging takes work everyday!!  Its only dead if you do not give it the attention that it requires.

Jul 07, 2009 04:55 AM #76
13,529 modify - Bothell, WA

Blogging is a very powerful tool for myself, and being a RainMaker on AR has made blogging even more powerful for those using such means to expand their business realm.  The more accessible one's blog becomes, the better their reward.  Cheers!

Jul 07, 2009 09:22 AM #77
Karl Peidl
Moorestown, NJ
Accredited Loan Consultant

Courtney - Congrats on your featured post and all of the comments you've generated.  I'm now a fan and a follower.

Jul 07, 2009 09:42 AM #78
Anna Stout
F.C.Tucker Co.-Carmel/Westfield IN Homes for Sale - Westfield, IN


I'm glad I read your post after viewing David's video. Although he makes some very good points, I think blogging will continue to be an important marketing tool.

Jul 09, 2009 02:07 PM #79
Stefan West
West Realty - Murrieta, CA
Temecula-Murrieta-Menifee CA Real Estate

Thanks for the post.  I need all the motivation I can get to blog.  I started doing blogs to get traffic in theory.  But my traffic has been strong for a long time without it.  So I have stopped for the most part but miss it.  Ironically, I get a lot of people contacting me, thanking me for the information and apreciating my sharing it with them.

So I will get back to blogging.  Summer has been very busy for me and I have to thank in part Active Rain and the community for some good ideas, etc.  Thank you for the information!

Jul 10, 2009 03:40 AM #80
Kevin Pierce
Cascade Builder Services - Tacoma, WA
New Construction Warranty Management

Great post Courtney and congrats on the feature.

Jul 10, 2009 02:58 PM #81

I didn't read all the above comments so if I repeat another's thought, my apologies.

Blogging and creating meaningful content beyond 140 characters is not dead.  In fact, many of the links on Twitter are to longer articles, including blogs (there is a marketing hint there).

Blogs also provide archival content which survives on Google and is extremely valuable to a real estate professional--it can also be socially bookmarked (you know there are 5 categories of social media, right?).  For example, I coach my clients to post everything on neighborhoods in their market AND make it easily accessible-- not only is it of keen interest to buyers but it gets you indexed ahead of the TruZilla. Conversations on twitter are just now being searchable thru newer search engines like Collecta.

But newer (and growing) methods of communicating cannot be ignored.  I remember dragging David Gibbons to Twitter, figuratively speaking, because Trulia was all over it (I knew because I use Tweetbeep to monitor the conversations there). Now, Zillow has surpassed Trulia in Twitter conversations (Zillow does have more co. folks out there twittering).

But David is right about pro-active marketing, incl. marketing your blog offline-- check out can't depend on Google to market your content.  You must use all the online AND offline channels you can --- and one of those channels is YOU.

My apologies for this long comment.  For those who endured it,  I pass on this gem of a social media site -- being from the old school (still a good school), you might find it more sensual (no, not in that sense).

BTW, excellent post Courtney.

PS: check out (pro-active marketing and shameless self promotion)

Jul 11, 2009 02:36 AM #82
Carmella Hustoft
Keller Williams Western Realty - Ferndale, WA
Washington Realtor

I enjoyed your post so much I read it twice to make sure I didn't miss anything of value--so much to learn!  Thanks for sharing!

Jul 18, 2009 09:14 AM #83
Courtney Cooper
Ben Kinney Brokerages Leadership at our Keller Williams North Seattle Office - Seattle, WA

Carmella - that is great!  Thanks for the feedback!

Jul 20, 2009 06:04 AM #84
Ralna Burridge
The Mortgage Centre - Vancouver, BC

Its only dead if you do not blog anything on it. If you have useful information and strategy blogging can be very useful.


Thanks Courtney for posting this blog.

Feb 15, 2010 05:44 AM #85
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