While I depend a lot on my Internet efforts to keep my real estate efforts going, I also try not to neglect more traditional means of marketing.
Yesterday was the Fourth of July. I spent the majority of the day, printing and distributing a flier.
The rental division of our company allows us to hand out information to people checking into their beach houses.
It is agreat opportunity to get in front of a lot of people who already love our area.
I spent a lot of time thinking about what type of flier would have some persistence.
I ended up doing a map with some off island places that people new to the area might miss. I included a list of 21 things to do at the beach, and a list of 18 restaurants that I felt comfortable recommending. I also included links to two of my most popular travel guides to the area, my Emerald Isle one and my Beaufort, NC one.
There was a link to CrystalCoast.us which has a lot of local information and plenty of articles by me. It also has a real estate listing tab. I also gave them a link to my interactive area map which ends up being a good supplement to the print one that I included in the flier.
My only real estate pitch in the brochure itself was an offer to show local beach or water access communities like Bluewater Cove where I live to any one needing a more serious taste of our paradise.
Of course when greeting the clients, I was wearing my tee-shirt that I had mentioned in one of my earlier posts. The tee-shirt, Birkenstocks, straw hat, sunglasses and shorts certainly were the right uniform for a warm beach day. The one lesson learned is that next time I will take two water bottles.
Most people really seemed to enjoy the personal touch of someone welcoming them to the beach, handing them some information, and confirming that after a long drive, they were in the correct spot to get their keys.
Hopefully people will find the information about the our Southern Outer Banks (SOBX) area useful.
We will see how the experiment works. I handed out 250 fliers. I am going to take my remaining 50 to the tourist bureau to see if they might be able to use the maps.
I hope everyone has a great holiday weekend. I missed the area's fireworks so we could stay home and enjoy our subdivision party. We had a great time. It was a perfect evening.
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