Recommended Reading for Real Estate Professionals

Education & Training

I love reading, and thought it would be great to share with one another some of the books that have been beneficial to our careers. Please add on your suggestions! 

My recommendations:

  • High Trust Selling by Todd Duncan
  • The Starbucks Experience by Joseph Michelli
  • Truth or Delusion? by Dr. Ivan Misner (great book on networking)
  • Little Gold Book of Yes! Attitude by Jeffrey Gitomer
  • Awaken the Giant Within by Anthony Robbins
  • The Art of Possibility by Rosamund Stone Zander and Benjamin Zander

I'll can add a lot more, but I this is enough to get started.


Comments (27)

Galel Fajardo
Costa Mesa, CA

I have another one to add.. I can't believe I forgot to put it on the original list!

Getting Things Done by David Allen

It's a fantastic book on productivity. My entire life is set up with this system, and I can think, work, and sleep much easier now after implementing it.

Galel Fajardo 

Jun 04, 2007 09:23 AM
Galel Fajardo
Costa Mesa, CA

Here's another one to keep for reference purposes: How to Say It by Rosalie Maggio.

This is helpful when writing letters, notes, etc.


Jun 05, 2007 12:49 PM
Galel Fajardo
Costa Mesa, CA

Hi Cheryl,

Awaken the Giant Within is a fantastic read.  The book is separated into 4 separate parts. Part one is "Unleash Your Power" where Tony talks about the basics of NLP (neurolingustic programming) and how much of an impact the words we use have on our behavior and beliefs. The assignment that made quite an impact on me was where you write down your empowering beliefs and your disempowering beliefs. I think that part is around chapter 4 or 5. 

Anyway, I really recommend it. It's not hard to get into once you begin it. In fact, I found it hard to put down as I got excited thinking about creating massive changes.

Please let me know if you have any other questions!


Jun 12, 2007 05:24 AM
Galel Fajardo
Costa Mesa, CA
I just finished The Power of Positive Thinking by Norman Vincent Peale. It is definitely one of my favorite books. Very inspirational, written towards a Christian audience, although I think anyone would gain great benefit from it.
Jul 03, 2007 09:13 AM
Coast Mortgage Group
Coast Mortgage Group - Costa Mesa, CA

Think and Grow Rich by Napoleon Hill is a great book.

So is How to Win Friends and Influence People by Dale Carnegie. 

Jul 17, 2007 05:33 PM
Aaron Mendez
Team Advantage - Fullerton, CA

here's another one:

"The Question Behind the Question"

This gets to the root of what people are really asking and how to deal with it.  Joe Stumpf (founder of By Referral Only) uses this technique in what he calls the ultimate scenario. When you ask someone: What is important to you about getting the most $ for your home? You can take that question seven layers deep and discover...that what is important to them about getting the most money for their home is....that they want to provide a better life for their kids. And they will only be able to do that if they can afford to pay for college etc.

So that is the real truth. It's not that they are just greedy and want the most for their home.
Once you get to the root of their can serve them more efficiently and effectively.


Jul 24, 2007 07:40 AM
Galel Fajardo
Costa Mesa, CA

And then if what they care about is funding their kids' college education, inform your mortgage partner and he or she can put them into a mortgage plan that takes that into consideration!


Jul 24, 2007 08:26 AM
Chris Pollinger
Berman & Pollinger, LLC. - San Diego, CA
Consulting for Luxury Teams and Brokerages
Thanks for the book list - I've got a couple that I need to add to my next order.  Thanks for sharing your voice here on AR!
Sep 25, 2007 09:46 AM
Nancy Moeller
Seven Gables Real Estate - Anaheim Hills, CA
Thanks for the list. I will add Truth or Delusion to my list.
Sep 28, 2007 10:46 PM
Holly Galligan
Coldwell Banker Sky Ridge Realty - Lake Arrowhead, CA


Great list! I loved "Little Golden Book of Yes attitude", and have been meaning to pick up "The Starbuck's Experience"! Thanks a lot!

Holly Galligan, Realtor ~ Lake Arrowhead, Ca

Mar 06, 2008 12:05 PM
Galel Fajardo
Costa Mesa, CA

Holly - You are welcome!

I hope that you enjoy The Starbucks Experience... I really liked it, and I think it will give you some great tips on creating a great client experience.

All the best,


Mar 11, 2008 11:50 AM
Marilyn Rich
First Team Real Estate - Cypress, CA
Broker Associate

Thanks for the list of terrific books!  We should always be reading something to stimulate our minds, motivate us to keep going forward and stay on track to improve ourselves!

Jun 25, 2008 09:53 AM
Sharon Paxson
Sharon Paxson, RealtorĀ® EQTY Forbes Global Properties - Newport Beach, CA
Newport Beach Real Estate

I have read and listened to Anthony Robbins - love him. Also, I have listened to Brian Tracy, read Stephen Covey (7 habits). It is always helpful to expand your mind.

Jul 24, 2008 07:01 AM
Harrison K. Long
HomeSmart, Evergreen Realty - Irvine, CA
REALTOR , GRI, Broker associate, Attorney


Thanks for your note and recommendations on reading about real estate business and success.

Harrison K. Long

Aug 21, 2008 05:49 AM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

I am curious about The Starbuck Experience. They've done a phenomenal job growing the company and creating huge brand awareness.

Aug 29, 2008 07:12 PM
Eric Chiasson
South County Real Estate - Laguna Niguel, CA

Great List, Another good book is Excuses Begone by Dr Wayne Dyer.


Jun 17, 2009 04:18 AM
Sheila Goulart Siegel
Synergy Financial Group, Inc. - Mission Viejo, CA

Thanks for this!  I loved Truth or Delusion.  It was a quick read.  I also really liked all of the Jeffrey Gitomer books I read.  The "Little Red...." books were good.. Getting Things Done was great too!  I also love Tuesdays With Morrie and The Millionaire Next Door.  All time classics that are not necessarily business success but life success.  Thanks again everyone for sharing! 

May 02, 2011 08:24 AM
Sheila Goulart Siegel
Synergy Financial Group, Inc. - Mission Viejo, CA

I just remembered another one that was very interesting... The Tipping Point.

May 02, 2011 08:25 AM
Tim Pine
Reliant Escrow Inc - San Diego, CA
California Escrow

Great list, I have read The Starbuck's experience and The anothony Robbins book, both very good and I will add the other's to the list.


I might suggest Win: the keys to taking your business from ordinary to extrodinary.  Great book on use of language and attitude when you communicate.

Thanks for the discussion. 


Tim Pine

Reliant Escrow Inc., 2552 Walnut Avenue, Suite 110A, Tustin, CA 95476

Nov 07, 2011 07:47 AM
Mike Crosby
Mike Crosby Realty - Placentia, CA
Placentia- Yorba Linda Real Estate - 714-742-2897

 Thank you for the list.  I have over 2500 books in my personal library    I am reading more and more Kindle books.   I agree with  other comments  "Think and Grow Rich" and How to Win Friends and Influence people are two Classics   

Apr 04, 2013 02:47 AM