Have you every really stopped to ask your self "what do my clients want?" Do they want someone with a fancy car? Do they know what any of your designations mean? Do they care how much bling you have or how wonderful you say you are? The answers to most of these questions is probably a resounding "NO".
What is important to your client? You will never know unless you ask them. After every client, I send them a survey from a "third party" that send me back the results. I ask them questions about everything and you would be surprised to find out what is important to them. Many agents will never know because they won't take the time to do the work. Fact is, when you know what makes your clients tick, you can tailor your business around them. It seems like a lot of agents focus on their money instead of the client. This shows through and while they will likely finish the sale with the client, that same client will not refer them to anyone. I take the opposite approach. A longtime ago when I first got into the business, my broker told me something that has stuck with me ever since. She said "Take care of the client and the money will come naturally". It's true. How many times have you added up your commission in your head instead of just taking care of business? How would you feel if the rest of the world worked the same way? What if your doctor treated you based on what you were going to pay him? It kind of makes you think. Don't be fooled into thinking that your client does not notice. They do and they will tell eveyone they know.
I challenge you to take an honest look on what your priorities are with your clients and hold a mirror up to yourself. Are you ethical? Are you honest and do you take care of clients, or just take their money?
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