Powerful Tweeting Techniques To Drive Traffic To Your Blog

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Real Estate Technology with Ed Bisquera Digital Marketing Consultant SEO (971) 266-0226

Blogs and the Honeycomb ModelImage by magia3e via Flickr

I found this a great start to giving ideas on how to use Twitter to drive traffic to your blog or website. What's best about using Twitter, is that it can gain some speedy viral sharing, via retweeting and reposting. I've used Twitter for just a short time and found that I've already seen an increase in my traffic to my blog posts. There has been increase when used with video as well and I'll be posting my daily video blog here shortly. Some of the first 5 tips are:
  1. Communicate a benefit

    Blogs have been associated for a long time now with opinion and personal experience. This is often times the way they are portrayed in the main stream media. This may be due, in part, to the desire on some level to frame blogs as a less authoritative resource.

  2. Make claims and promises

    A claim or promise is certainly attractive, but because you are working in social media you must always maintain your trust asset. This, along with your content, is a major component to your traffic engine. This means that whatever your claims are, they should be backed up by content or services that meet those statements. Not doing so eats into your trust asset while doing so contributes to it. Halfway meeting it may maintain your status on this level but it also provides opportunities for competitors to surpass you with superior quality. You are better off being comprehensive and in so doing providing a disincentive for other to try and emulate you. What is more likely in this case is for someone to link to you and add their own commentary or insight on top of yours. What this does is embed you in the community as a person that consistently contributes. From there, you can develop the authority to a) sucessfully recommend affiliate products and services or b) market your own.

  3. Personalize

    - Rather than speaking in the general sense as in ‘drive more traffic to a blog’, it is better to phrase it: ‘Drive more traffic to your blog’ This is because many people in smaller niches may be of the opinion that a generalized approach is suitable only for sites with a given minimum traffic requirement. By making things more personal, a reader will start to visualize the proposition as applying to him or her.

  4. Use Keywords

    - This aids in being found because each keyword can help your tweet be found via different seach criteria. Many of these words work well together and may be searched as a pair, which will push you further up in the search result. Twitter search is used by many to find information but at the same time it does not have the same volume as Google. What this means is that you are competing with fewer people for top ranking. While this might mean a smaller base of users, it also means a more enthusiastic person because they are using a wider variety of tools to find what they want.

  5. Ask a question

    - A question can be one that searches for an answer but what tends to be more effective are questions that pose a controversy or are rhetorical. That latter is particularly effective because it states both the content being delivered as well as the fact that you have a possible solution for them.

Go to my original blog post to click on the link to the rest of the tips: Powerful Tweeting Techniques To Drive Traffic To Your Blog

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Comments (4)

Matthew Naumann
Exit Realty Charleston Group - Goose Creek, SC
Goose Creek, SC Real Estate Agent

Ed,

Great Post.  I will definitely try these techniques to drive traffic.

Thanks,

Matt Naumann

Jul 06, 2009 11:39 PM
Mike Hogan
The Hogan Group at Keller Williams Realty - Mechanicsville, VA
MBA

Great post Ed... Im just getting into Twitter and using it to dirive traffic to my AR Blog. Thanks for the info...

Jul 08, 2009 03:14 PM
Konnie Mac McCarthy
MacNificent Properties, LLC - Cobb Island, MD
Broker/Owner - VA & MD "Time To Get A Move On!"

the whole twitter thing remains a mystery to me...so thank you for breaking it down. .:)

Jul 10, 2009 04:06 AM
Ed Bisquera
Ed Bisquera Digital Marketing Consultant SEO (971) 266-0226 - Portland, OR

Matthew, Mike, Konnie,

Thanks for the comments and responses. Apologies for long delay; hope you are well in your markets.

How are things in your markets, btw? We're doing ok here in the northwest.  Incidentally, just attended an all-day "Be a better journalist" conference and we discussed hyperlocal reporting and blogging and real estate came up quite a bit.  I shared about how agents blog about neighborhoods, cities and are in effect journalists to some degree.  

Also sat on a panel discussing mobile reporting and real estate came up again.  There was a great session on how journalists can find correct statistics on real estate and mortgage info and it's not often accurate from NAR.  All in all, lots of interesting info from the journalism mindset.

Perhaps a joint Journalism/REBarcamp would be in order?  Are there any REBarcamps near you all?

Take care and have a great week!

Ed

Oct 25, 2009 03:25 AM