I am still a long time supporter of the open house. I regularly encourage my agents to hold open houses touting all the benefits. Below is a list of the benefits that I can see and I would appreciate your inout and ideas about why you hold open houses and what benefits you see from it.
Face time- Nothing beats a first impression, an open house is the perfect time to make a connection with a prospective buyer who has been hold up in front of a PC doing all they can without a Realtor. Share tips that only seasoned Realtors know and show them the value of not doing this alone.
Practice makes perfect- Knowing just what to say that is going to be effective to a prospective client is hard to simply get right the first time. Through the exploration of dialogs and monitoring the reactions you can build your own SUCCESSFUL collection of dialogs and scripts PROVEN to succeed.
Be the expert -My ritual was to view EVERY home I could in the neighborhood or area where I was holding the open. (Even FSBO's) Knowing all the pricing and interior and exterior features and flaws can help you position yourself as the "Go To" person in that given area
Know the neighbors -Another lost art is getting to know the neighbors, walk around inviting the neighbors to the upcoming open house, ask permission to put your open sign in the yard. These are the "influencers" of the neighborhood and you would do well to have them in your corner. Who best knows the next house in the neighborhood to come up for sale in advance then the nosy or gossipy neighbor.
Get the information- This is the place to get that VALUABLE contact information for those who attend the open. Name, email, phone, mailing address... everything and anything can. Now how you do that requires skill and again trial and error. My favorite technique is to have an OUTSTANDING handout displayed. I can mail you this...... If they refuse to give you a mailing address or contact info.. so be it. If they are working with an agent I ask them to register the agents name so I can contact the agent directly for feed back.
OK those are my tips and ideas from my little mind. I look forward to your posts of what works for you and any new ideas I can share with my team.
Thanks in advance
floow me on twitter http://www.twitter.com/carolynmantia