Why Twitter is important

Real Estate Agent with Clarity Street Realty 1999093366

Facebook, Myspace, Twitter, Plaxo, Linkedin and the list goes on and on and on.  These sites can cause complete overwhelm as well as take users careening off in unproductive directions, leaving them wondering what did I even accomplish today.

Myspace used to be the "IT" place to social network but it was quickly gobbled up by the power of facebook.  The largest growth group for facebook is the 50 year old female out there diving into the socila networking scene.  Facebook like Myspace offers mini games and social applications suck as buy a round and send a hug.  There is PLENTY on facebook as well as myspace to grab your attention and suck the minutes and hours away from you.

Twitter has a completely differetn dynamic.  You are allowed only 140 characters total including spaces for your post.  You aren't buying rounds of drinks or kidnapping each other but instead a small snippet of what is going on with those that you follow.

It could be the thought at the moment, what they are doing, something that just hit the news, a quote or simply one of those amazing insights that we tend to get in the grocery line and MUST share with someone.  In the blink of an eye it is posted and shared with those who think you are interesting or worth following.

I have to admit when I first signed up for twitter I was a little freaked out when I found someone was following me.  CREEPY!  Now after I have used the service and done the research I can see the value of these short little blurbs. 

Here are some examples

"Mary" Real Estate Agent is on twitter, she invites past clients and friends to "follow" her.  Mary really wants referrals and we all know the best way to get referrals is A- Remind the people we know we sell real estate and B- Show them we are experts in the area so that the people we know will trust us with thier friends and family.

Mary posts about the $8000 tax credit, Mary posts about new municipal changes that effect buyers and sellers, Mary posts about construction and improvements impacting the area, Mary posts housing figures for the state or city or what if Mary posted a summary of MLS activity such as # of new listings, # of price reductions, # of listing sold.  All of this is valuable information positioning Mary as the go to person in the mind of her followers.

Now here comes the big trick, GETTING the followers.  This blog is really a work in progress and where I call on you to help.  I have seen and tried a few ideas for building my follower base, here is what I have done.

I have the twitter link in my email signature, I sent an email to all of my linkedin connections asking them to join me on twitter.  I have posted it to my facebook and myspace.  I emailed a twitter buddy today asking her how she improved her follower count and she said be sure to treat the people who follow you right and more followers will come.  Tweet the names of the people you like to follow on twitter to your follower's suggesting they follow this fellow tweeter.

So I am empowering the non-twitter users to log on and create an account www.twitter.com

Link together and share ideas and referrals

Step two I am banding together this group of individuals to together build our tweet empire so we can effectively service the needs of those who want to follow us.  Let this blog be the place where we can share ideas and successes and be looking for more information from me on future blogs as to what works and what does not.  (feel free to subscribe to my blog for updates)

In the mean time you can find me on twitter.com/carolynmantia waiting to connect with YOU!


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Roy Kelley
Realty Group Referrals - Gaithersburg, MD

ActiveRain members should use the feed to Twitter to automatically post links to ActiveRain blogs. You can use the Facebook application to Twitter and your ActiveRain posts will appear as links on Twitter and Facebook.

Jul 06, 2009 08:09 AM #1
Carolyn Mantia
Clarity Street Realty - Maplewood, MO
Excellence is our goal

I use this feature LOVE IT!!!!!!!!!  Thanks Roy for the reminder to everyone!

Jul 06, 2009 09:30 AM #2
Sandra Scott
DPR Realty - Payson, AZ
REALTOR of Choice! Payson, Pine & Strawberry, AZ

I have a Twitter account, but couldn't figure out how to use it in business.  Facebook has really gotten out of hand for me...too many friends, relatives, hugs, drinks, etc.  I'm crazy with it.  Maybe I'll Tweet!

Jul 07, 2009 06:40 PM #3
Carol Pease
JP & Associates Realtors - Bastrop, TX
CRS, Broker-Associate 512-721-6320

I want to be king of the Tweet empire.   You might also want to check out posterous.com and see what you can do there.  You can post to multiple accounts from one place.  It's pretty spiffy.  ...and no I don't work for them.  I just find it a neat tool.  There are so many social networking sites.  We can't be everywhere at once and sell real estate also.

Jul 12, 2009 03:23 PM #4
Ginger Moore
Wilkinson & Associates Realty - Gastonia, NC

I have just recently started tweeting.. :)  Love it!  Hope it brings some business my way! thanks for sharing!

Jul 20, 2009 03:25 AM #5
Eric P. Thompson
Listed.com - Siesta Key, FL
Sarasota, Florida

Easy to get others to follow you, just use TWITTER KARMA. 

Jul 22, 2009 08:56 AM #6
Jeffrey deJESUS
eXp Realty of California Inc. - Daly City, CA

tweeting! its really helping my business!

Jul 23, 2009 11:47 AM #7
Karina Kfuri
Leal USA Realty 561-350-3503 ( FALO PORTUGUES) - Delray Beach, FL
Leal, Florida Broker - FALO PORTUGUES!

I didn't like having facebook/twitter and Active rain connected as I have different audience in each...

Jul 23, 2009 04:49 PM #8
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

I've just started w/ Twitter, even before my FB savy 18yr. old !!!

Jul 29, 2009 04:37 AM #9
Bill Dean
Haggerty Team St. Louis, Mo. - Fenton, MO
William Dean - Broker, Salesperson


I find it interesting that you were already promoting Twitter almost a year ago!   Someone told me you were tech savvy!  I know all about careening off in unproductive paths, I wish I could find a coach that teaches twitter and facebook.   Matter of fact I DID talk to someone today.....

Jun 25, 2010 03:37 PM #10


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Carolyn Mantia

Excellence is our goal
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