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DON'T JUST FEED THEM GET THEIR FEEDBACK!

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Services for Real Estate Pros with tcDocs

A brokers open is a good way to gather feedback on your new listing.  Create a small questionnaire card that you can give them when they arrive to preview the property.  Let them know that it is their ticket to leave the home (LOL).  By making it anonymous you may get more honest answers.  Have a bowl for them to leave their responses as they exit the door and don't forget the extra pens!

Below is a suggestion of the type of questions you can use for the card, keep it short and simple:

 

123 Home Road

Your expertise and opinion would be invaluable to myself and my clients.

Please take a moment to give us your honest feedback with regard to this home.

Pricing                                  _____Excellent      ___Good            ___Fair            ___Poor

Exterior Condition                  _____Excellent      ___Good            ___Fair            ___Poor

Interior Condition                  _____Excellent      ___Good            ___Fair            ___Poor

Comments __________________________________________________________________________

_____________________________________________________________________________________

This information can then be shared with your clients especially if there are items that need to be repaired or you need price opinions.Puzzle

Remember your online Real Estate Assistant is an integral member of your Team!

Comments(33)

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Christianne O'Malley
Dickson Realty - Reno, NV
Exceptional Service - Delivering Results in Reno!

We use forms like this for our weekly office tours. We list a lot of important information on the form, such as square footage, number of bedrooms, bathrooms, garage stalls, size of land, any special features, etc. Then we all can comment on the condition, pricing, and give the listing agent advice on what they should do to get the home sold.

It is really valuable to the listing agent to be able to show the sellers feedback forms direct from the other agents to explain opinions on condition, staging, pricing, and other important factors.

Jul 06, 2009 02:39 PM
Diane Plant
Forest Hill Real Estate Inc, Brokerage - Toronto, ON
Broker, TorontoHomeSearch: Forest Hill Real Estate

I think this is such a great thing to do. So many agents just walk thru and you really never know what they are thinking. If you get a lot of showings from the agents who came to the preview you know you are on the right track. Sometimes agents just want to know inventory or use it as a comparison to help them price when they get a lisiting in the same area.

Jul 06, 2009 03:31 PM
Chris Olsen
Olsen Ziegler Realty - Cleveland, OH
Broker Owner Cleveland Ohio Real Estate

Hi Sharon -- I tried this several times and found them to be of no use most of the time as agents really aren't interested in doing it.  Moreover, without an agent really researching recent sales, and knowing in detail what a property has regarding updates, etc., it's hard to make an informed pricing opinion on the fly.

Jul 06, 2009 04:43 PM
Home Loan Search.Online
Home Loan Search Online - Newnan, GA

I have sponsored a number of broker open's with the realtor used comment cards. The interesting thing is that in most cases, the homeowners didn't want to take the advice of the realtors that commented.

Jul 07, 2009 12:41 AM
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

I had a realtor's open house, and the feedback was great. They noted most of the things I suggested to the sellers.  The seller decided to fix the things that were suggested.

Jul 07, 2009 02:12 AM
Amy Whiffen
RE/MAX Southern Shores - Myrtle Beach, SC
REALTOR - Myrtle Beach Real Estate

I've used cards in the past but have mixed feelings about them, it really depends on the agents that come.  After reading this post though, maybe it's time to try it again!  Thanks

Jul 07, 2009 03:11 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sharon:

Great idea and great execution.  Thanks for the wonderful post

Wishing you continued success,  Ron & Alexandra

Jul 07, 2009 03:23 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

In Oklahoma, most brokers opens are about free food, not the home. Sometimes builders will do special parties and that can work. I also see broker's opens with $500 drawings, and that will bring Realtors in, but again not for the home, for the money. I am glad for you that it works in your market. When gas starts creeping to the $4 a gallon range and it will get there, this will slow down traffic to these events.

Jul 07, 2009 04:24 AM
S&B Real Estate Team
Capstone Washington Real Estate, LLC - Vancouver, WA

Great idea! I always send email feedback requests and am surprised at how few people actually respond. The anonymity and immediacy of the cards would probably increase the response level.

Jul 07, 2009 04:31 AM
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Hi Sharon. Your exact form is one we use too, and it is simple down to those three broad categories. It really helps out the listing agent and the Seller. The comments field leaves an opening to add anything else. Terrific thougt. Congratulations on your feature.

Jul 07, 2009 05:06 AM
Dan Magstadt
Paramount Residential Mortgage Group, Inc - Lake City, FL

Great idea - Feedback on a property is invaluable! I've just started using email surveys & they've been great.

Best,
Dan

Jul 07, 2009 05:26 AM
Kim Dean
www.GoSimplyTexas.com - McKinney, TX
Simply Texas Real Estate - Broker/Owner

I like this idea - and I don't sugar coat any of the comments either. I give them to my sellers to read. Sometimes they need to hear the feedback from someone else other than me.

Jul 07, 2009 08:03 AM
Sharon Senger
tcDocs - Seattle, WA
Licensed Transaction Coordinator

Thank you everyone for the great feedback!

Best wishes

Sharon

Jul 07, 2009 08:13 AM
Sharon Senger
tcDocs - Seattle, WA
Licensed Transaction Coordinator

Hi Erica,

Getting agents to attend can be a challenge.  Have you thought about a progressive brokers open? Where you get together with the other listing agents and share the cost of food and door prizes.  The agents must visit all the house and get their cards marked before being entered into a free draw.

Also, personal invitations and then following up with agents to enquire if they are going to attend and getting a commitment from them. 

Another way to reach agents is social networking with agents in your area and letting them know about your listings i.e. ActiveRain, Twitter, Facebook and Linkedin. 

Hope this helps.

Sharon

Jul 07, 2009 10:37 AM
Sharon Senger
tcDocs - Seattle, WA
Licensed Transaction Coordinator

Hi Erica,

Do you have a database of the agents that have visited your Brokers Open, showed your listings and who have either sold your listings or you have sold theirs?  This can be the bases of your mailing/call list and personal relationship to help and support each other.  If you are experiencing low attendance then you can bet they are too. 

Sometimes brainstorming with other agents on what has worked and what you can do to make it successful is a great way of finding new ideas.  Also, here on ActiveRain is another great resource for what agents have done to attract brokers to their open.  Write a blog and ask I am sure the agents will chime in with their suggestions.

Best wishes

Sharon

 

Jul 07, 2009 11:53 AM
H H-S
Durham, NC

Sharon, that is a good response tool.  As a stager, I might add ask the person to critique the staging as well.

Jul 16, 2009 07:28 AM
Sharon Senger
tcDocs - Seattle, WA
Licensed Transaction Coordinator

Holly,

Thank you for the suggestion and if the property is staged then it would be useful for the agent to receive comments.

Best wishes

Sharon

Jul 16, 2009 09:43 AM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

This is a good idea, I will try to put something together and see where it goes.  thanks for your post!

Jul 20, 2009 01:59 PM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

This is a good idea, I will try to put something together and see where it goes.  thanks for your post!

Jul 20, 2009 01:59 PM
Bob Willis
Berkshire Hathaway HomeServices California Properties - Orange, CA
Orange County & L.A. County Senior Home Advisor

I will be holding a broker open later this month for a luxury home listed at $2.65 million.  Due to family situations that include an infirm mother-in-law, showing times have been very limited.  So, the owners have agreed to open the house to agents for 3 hours on a Thursday afternoon.  I will have cheese, wine, fruit and a $100 gift certificate for agents who fill out the form.  I need other agents to suggest a price.  I know it's overpriced, but the owners need to hear it from someone else.

Mar 04, 2017 11:16 AM