A couple days ago, Brad Andersohn posted about the new Ambassador program ActiveRain is implementing. The ActiveRain ambassador program is designed to engage new people to use the network. Ambassadors are asked to help newbies with the learning curve, and hopefully increase A|R's activity.
Currently, according to the A|R staff, only about 8% of A|R's members are active in the community. In other social networks, they would probably send you a bunch of spam email to try and get their membership more active. Not A|R, oh no, ActiveRain has raised the bar.
How Is ActiveRain Setting The Bar?
Let's take a look at other social networks, and compare them to ActiveRain for your business.
Facebook: Facebook is a great way to connect with friends and family that you have lost touch with. You can send invites to your friend network, but does Facebook pay you for your referrals? No, they don't. ActiveRain's ambassador program has some kickbacks. These kickbacks aren't to hard sell new customers, rather, it's A|R's way of saying thank you for building a great community. Facebook has no such reward.
Facebook has a ton of content, but does Facebook index your content with Google? No, they don't. (Read Facebook Vs. Google.) Facebook is at war with Google, and hides all of it's content from Google. ActiveRain will put you on page one of Google, and they are happy to do so.
Best For Your Business? Facebook or A|R: Winner = A|R
Twitter: Twitter is the new craze across the web. You get to write tiny little phrases, and spout off about random ramblings. Of course, Twitter was scared by Google into no following all the links you post on Twitter. Every link you post on Twitter, is a link lost to the contents creator. Links are what sets the web in motion. They allow you to discover amazing content across the web, and enough quality links can put your content atop the Google rankings.
ActiveRain allows you to post as many links as you like, and they carry the wieght of ActiveRains powerful network. Enough links from A|R will put you atop the search engines, and links from Twitter have no such effect.
Best For Your Business? Twitter or A|R: Depends. Do you want your links to carry weight, or do you want your links to be lost in cyber space? Winner = A|R
P.S. Twitter doesn't give you anything for referring people to their network, and if you are new to Twitter, you won't have an Ambassador teaching you how to use it. ActiveRain gives you points to increase your online visibility, and if you are an ambassador, you get first dibs on some cool T-Shirts. :)
LinkedIn: LinkedIn can be a great way connect with business professionals. You can meet and network with all sorts of different business types. The contact method of LinkedIn is about who you know. To add another business professional to your contacts, you must have a pre-existing relationship, or you have to be introduced by a mutual contact on the network.
ActiveRain is dedicated to the real estate industry. Whether your looking to connect with potential clients, educate yourself on new lending practices, or network with knowledgeable agents, A|R has it all. LinkedIn has the same people, but they don't allow you to connect with them unless you already know them, or know someone who does.
A|R allows you to connect with anyone you like. You can add them as an associate, send them a contact message, and comment on their blogs. They also have an open referral network that you can subscribe to, which will notify you of potential clients coming to your area. What does LinkedIn give you for referring people to their network? Nothing that I'm aware of.
Best For Your Business? LinkedIn or A|R: What business are you in? If it's real estate, mortgages, inspectors, or anything real estate related, your best bet is A|R. Why? Because this network is dedicated to you succeeding, and if you are scared to take the leap, you have your own ambassador to guide you along the way. Winner = A|R
These networks are the most common for business' and they all have their uses. But how many of those networks allow you to talk with the founders? How many of those networks allow you to call the people that directly impact the decisions they make? When was the last time these social network CEO's commented on your blog? When was the last time these network executives called you to suggest new ideas? On A|R it happens daily, and it has become so common, it's expected.
A|R is setting the bar, because they are connected with it's users. They have the unique ability to be apart of the network because the people involved, are the people that started it. ActiveRain takes it's users and offers them jobs. They know it's users are it's best ambassadors, and if you give to A|R, they will pay it forward.
Welcome to ActiveRain, the real estate professionals guide to success.
Lisa Udy, Logan Utah Real Estate Copyright © 2009
If you are considering buying or selling a home in Utah, you deserve local expertise and advice to be provided by a professional in real estate. Lisa Udy, is a Utah REALTOR® providing full time, professional real estate services to home buyers and sellers in the cities of Logan, Providence, North Logan, Hyde Park, Smithfield, Richmond, Nibley, Lewiston, Cornish, Trenton, Amalga, Clarkston, Newton, and all surrounding cities in the Cache County Northern Utah area.
You may be relocating to or from Utah due to any number of reasons , whatever the case, when searching for a real estate professional outside the state of Utah, please feel free to Contact Me or call me at 435-881-3022 as I am more than honored to provide to you the contact information of exceptional agents across the U.S.
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