The internet has become a great tool for realtors to promote themselves, their properties and businesses. Some interesting statistics:
- In every age group, newspaper readership is way down. In the 30-45 age group, less than 35% of people read a newspaper. Even in the 45-55 age group, only slightly more than 45% of people read the newspaper.
- That same study disclosed that only 21% of traditional buyers found their agent through brochures, flyers, or mailers to their home and that NO Internet buyers found their agent that way. The study said that 92 % of Internet buyers found their listing on a Web site and that 63% of Internet buyers found their agent through a search engine! What part of that don't you understand? Here's some breaking news: this trend will continue. Have you tried to get a teenager to read a book, lately? They are probably too busy IM-ing, texting friends on their cellphones or watching videos on Youtube. The next generation will be even less paper friendly and more Internet friendly.
2006 CAR® Economic Study: