One of our top customers, Dee Messing from First Team Real Estate in Southern California, faxed over an order form the other day. She needs more business cards. Here in California, a new bill was passed requiring that agents put their DRE license number on all of their marketing that is considered a "first point of contact" with the consumer. Business cards, flyers, postcards, etc.
But Dee wanted something different. She wanted to stand out.
She asked if I had any ideas how to make a business card really unique, and during that conversation, the idea of a "bookmark business card" came up. SHE LOVED IT!!
Not only would it be completely different than what her competition was using (and immediately recognizable), but it would also give us extra space to use to show off what she does in terms of marketing a listing. Dee always orders 11x17" full-color brochures for her higher end estate home listings...so we included an example of one on the back of her card.
We also discussed the potential drawbacks. People wouldn't be able to keep these in their standard business card holders. Her response? GOOD!! She doesn't want to be one of 100's in there anyway (I love the way she thinks!)
For the front, we used the same basic layout that was created two years ago for her Realtor.com banner, and below is the result. You kind of have to tilt your head a little to read the back, as it's a different orientation than the front.
She showed everyone in her office the online proof...and now they all want them! YIKES!!
I love it!
What do you guys think??
All comments are welcome and appreciated, as always!
Dave
David Daniels
President/CEO
FlyersToYou, Inc.
Ph: (951) 652-8365
ddaniels@flyerstoyou.com
http://www.FlyersToYou.com/samples
http://www.FlyersToYouExpress.com
http://www.FTYDomains.com
http://www.PrintAtWholesale.com
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Windermere Peninsula Properties - Allyn, WA
Managing Broker Windermere Peninsula Properties
I like it. I love the fact it is differnt and it definatly makes a point-Dinah Lee
Jul 09, 2009 04:36 AM
Frank Rubi Real Estate, LLC - Metairie, LA
FrankRubiRealEstate.com
David, I have created over the years a similar one but did not get it professionally printed. I does work and looks great. Send me a price list.
Jul 09, 2009 04:44 AM
License # 01767321 - La Verne, CA
Realtor, SRES, SoCAL, A REALTOR YOU CAN TRUST
Silver Creek Realty - Santa Clarita, CA
I love the card. It's a great idea to think out of the box and make your business cards different from the others so they stand out. Future clients will remember your card from all the rest.
Have a great day!
Kacey Thorps
Jul 09, 2009 05:18 AM
Brand Name Real Estate - Charleston, SC
Charleston, SC Real Estate
These look great, and they definitely stand out. My only thing about them is that they don't fit in most wallets as easily. That's the convenience of business cards
Jul 09, 2009 05:36 AM
Keller Williams Hudson Valley Realty - Tappan, NY
Lic. Associate Broker, ABR, GREEN
David, it's a great idea, one that I have toyed with. If your company is the one producing these, I would like more info. Thanks.
Jul 09, 2009 06:39 AM
Owner of FlyersToYou, Inc. and former Top Realtor - Hemet, CA
Dinah,
Well, hi stranger!!! :: smile :: Dinah and I are visiting each other's blogs today! Thanks for stopping by and having a look!
Frank,
I'll send you an order form which has pricing and other information on it. Hmmm...I think I'll even offer to do the layout for FREE for fellow ActiveRainers who respond on this particular blog as a way of saying thanks! How's THAT??? Check your email by the end of the day ok??
Linda,
Did I see somewhere that you're from San Dimas??? OMG...sorta close! I spent a lot of time over there many years ago...but that was in a different life....you know...back when my hair wasn't so, um...very very very very blonde. My kids call it gray, but I think they're mistaken! LOL!
Kacey,
I agree! I can't help but imagine someone saying "Oh....you're that agent who has bookmarks as her business cards, aren't you?" Kinda cool!
Jim and Maria,
Funny that you bring that up. Dee and I had that conversation, and her response was they'd probably put her "business card" in the money section which they look at ALL the time...versus behind their other business cards, which would cause hers to get lost in the shuffle. SHE LOVED THAT!!
Kevin,
Thanks!! I'll send you the form today too, ok?? And just like I mentioned in Frank's response above, I'll waive the design fee for anyone who comments here. Woohoo!!
Thank you everyone for commenting!!
Dave
Jul 09, 2009 07:54 AM
Kenna Real Estate - Lone Tree, CO
Broker & Advising Expert-Kenna Luxury Real Estate
That looks awesome!!!! I love it! I like the out of the box thinking! :) ~Rita
Jul 09, 2009 08:39 AM
RE/MAX Unlimited of Northern Virginia - Bristow, VA
RE/MAX Destiny Real Estate Cambridge, MA - Cambridge, MA
Cambridge MA Realtor
I love it. And as someone who tends to be in the middle of half a dozen books at any one time I can always use another bookmark - super idea.
Liz
Jul 09, 2009 04:15 PM
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate
Dave, great idea...love the bookmark card. I would also be interested in more information. thanks,
Jul 11, 2009 04:08 AM
Owner of FlyersToYou, Inc. and former Top Realtor - Hemet, CA
Rita,
From our many phone conversations...i KNOW you love out-of-the-box thinking! LOL! Thank you for the compliment...I can't wait to finish Brian's new business card!
Kim,
Thank you (for everything). :P
Liz,
LOL...I'll have Dee send you a few so you can keep track of where you left off in the latest half dozen, ok??
Rebecca,
I'll send you an email with more info, ok??
Dave
Jul 13, 2009 03:59 AM
Royal Shell Real Estate - Cape Coral, FL
Royal Shell Real Estate - Monique Combs
David,
Great idea. I read a post somewhere a while ago. A Real Estate agent had business cards made up an on the back was a feedback for for showing property and open houses. Leave your comments as well as your infomation Mine should be here in the next couple of days.
Jul 20, 2009 02:59 AM
Owner of FlyersToYou, Inc. and former Top Realtor - Hemet, CA
Monique,
Interesting idea! You should post a copy of your new card when you get them!
Dave
Jul 20, 2009 09:54 PM
Collier & Associates - Fayetteville, AR
The BEST REAL ESTATE AGENT in Northwest Arkansas
Owner of FlyersToYou, Inc. and former Top Realtor - Hemet, CA
Hi Nicky!
I'm so sorry it took me so long to respond to your comment!!
Thank you for the kind words! Yep...it's definitely a bit unique, huh?
Let me know if we can help you with any of YOUR marketing. :P
Dave
Mar 26, 2013 02:14 AM
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC • Short Sale • Probate
It is nice, like a poster:)
I personally prefer very simple design but an excellent quality of print and material.
Jun 07, 2014 03:49 PM
Comments(17)