Tips for optimizing your Facebook fan pages

Education & Training with Consistent Clients

Facebook Fan Pages are a great tool for real estate agents to use for marketing themselves online. They allow you to make personal connections, on a very extended basis. You can create one on one conversations with many people at a time. Hopefully you’ve already set one up for yourself (if not, here’s a post on the basics of a Facebook fan page).

Here are some more tips for optimizing your Facebook fan page so it works even harder for you!

1. The more active your Facebook fan page is (through comments, photos, wall posts, etc. by you and your fans), the better it will do. A great way to make sure that you have activity on your page on a regular basis is by defining a publishing schedule for the page. Updating the page may not stay at the top of your mind like updating your blog might, so mark on a calendar how often you’d like to add new content to the page. It can be as simple as posting a link to your blog post every time you publish, adding a link to an interesting article or helpful site as you come across them, or being sure to upload photos of your new listings after you add them to your website, but the more you plan to publish, the more successful and active the page will be.

2. Create an easy to remember URL for your page. There are a couple different ways to do this -

3. Display different content for Fans and Non-Fans

This is a great tip from Mashable, and they give complete instructions on setting this up through the Facebook FBML code (sounds hard but only takes about 5 minutes).


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Christine McInerney
Great Life RE - Knoxville, TN
The McInerney Team, Knoxville TN Homes For Sale

Wow sounds interesting- I just created a facebook fan page and am not too please with the lack of customization (or maybe in reality is more my lack of understanding of how to customize it).  I will check this stuff out.

Jul 09, 2009 08:28 AM #1
Dan & Rachael Polakovic with The Team
Realty Executives Elite Ltd Brokerage - London, ON
London Ontario Real Estate Professionals

This is fantastic thank you!! I have recently done this and am always greatful for tips and advice.

So much I am going to re-blog this for those in my networks to see!!

Jul 09, 2009 02:39 PM #2
Elizabeth Bolton
RE/MAX Destiny Real Estate Cambridge, MA - Cambridge, MA
Cambridge MA Realtor

Hi Rich ~ Thanks for this - I'm commenting to bookmark it to tell you the truth. This is on my to do list but it's a long list.  I really appreciate your very thorough descriptions and how-tos.


Jul 09, 2009 04:00 PM #3
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

This one is a keeper.  I'm still trying to figure out the difference between a fan page and a regular page.  Is a fan page similar to a business page??

Jul 09, 2009 07:02 PM #4
Alexander- Slocum
Premiere Property Group, LLC - Vancouver Washington - Vancouver, WA
Realty Team- Vancouver WA Real Estate

Hello Rich, I'm new to Facebook (John) although Kathryn is taking off with it!  This info will be very helpful -- Thanks!  John

Jul 10, 2009 02:25 AM #5
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Rich - I'm not sure I understand the facebook fan pages yet, as I don't even see where I can add one.  Anyway, when I figure it out, I will come back here to optimize.

Jul 12, 2009 04:26 AM #6
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Thanks Rich for the basics link.  I think I will go set mine up and then come back to re-read this post. Thanks again!

Jul 12, 2009 09:35 AM #7
Bill Risser
Fidelity National Title - Saint Petersburg, FL
Fidelity National Title - Tampa District

Great info and links Rich...  Trying to show agents in my area the value of the fan page is one of my top priorities.  Thanks for helping me along in my quest!

Jul 20, 2009 02:00 AM #8
Rita Minion
O'Brien Realty - Solomons, MD

Hello Rich,

I am new to Facebook...thank you for the terrific information and links.  It will be a big help to me.



Jul 21, 2009 05:17 AM #9
Rich Rogala
Consistent Clients - Chicago, IL
Real Estate Marketing Coach

Kate - yes, the fan page is the same as a business page. Fan pages can be for fans of a business, person, celebrity, etc.!

Troy - if you look in your applications tab at the bottom left, you should see the option for Ads & Pages. If you click on that, then on the Pages link at the very top, it will walk you through creating your own.

Glad the page could help everyone else!

Jul 22, 2009 05:34 AM #10
Frances C. Rokicki
Fran Rokicki Realty, LLC - Bolton, CT

Wow!  So much good stuff!  Thank you for explaining it, so well, too!  I am not very techy, so, I do really appreciate simple instructions.  I am going to bookmark this, just to be sure!

It's a Good Life!


Jul 24, 2009 02:40 AM #11
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Rich Rogala

Real Estate Marketing Coach
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