I have recently completed a number of vacant property home staging installations and I have been perplexed by the lack of use of photos taken after the installation to promote and market the property.
In my market, a weekly liftout guide is published in the Friday edition of a major daily newspaper. This is a great publication for me as a home stager to review for potential new work. If I see an empty property listed I will contact the agent and endeavor to provide a quote.
It is also where I see the results of my work at work. It's great to open the publication and see my handiwork printed for all to see and to help engage the prospective buyer.
But to my surprise, I have seen two properties I have recently completed published and marketed in the guide empty. Why is this? In both instances the results of the installations were overwhelming loved by the listing agent and the client, they both supplied extremely favourable feedback yet someone has wasted a great opportunity by not using photos with the staging.
I have a real estate photographer as a neighbour and he often tells me the jobs he dreads the most are those properties without furniture because all you are shooting is an empty box. The home buyer sees it the same, furniture creates lifestyle aspiration and draws interest to properties whether in a printed guide or online.
So while we as home stagers continue to generate great results, the process of selling a home can be let down by not maximising the results of our creativity. I now provide after shots of all my work to agents and clients to assist in their marketing giving me an extra value-add service to utilising me for home staging work.
Hopefully this will reduce properties being marketed inappropriately in the future and give the buyer a greater reason to inspect the home.