Is Home Staging Just a Fad?

By
Home Stager with Six Elements Inc.

As long as there are homeowners with any of these characteristics or in these situations, there will be a need for home stagers:

  • too much clutter
  • too much furniture
  • blank walls
  • furniture that doesn't suit the price point of their home
  • furniture that doesn't suit the lifestyle of the likely buyer for their home
  • not enough time on their hands to make their home look showing ready
  • poor taste or an outdated idea of what current homes look like
  • husbands and wives that can't agree on what to do
  • empty homes that need to sell fast
  • empty rooms because they couldn't afford furniture or a partner moved out and took it with him/her

 Home staging is only a fad if you believe that we'll all go back to wanting to buy homes that show badly! With all the interior decorating magazines and TV shows and an increasing number of homes being staged, that's not likely to happen. Let's face it, the average person can hardly help but have their awareness of better design raised. Decorating is not a fringe interest, it's solidly in the mainstream as evidenced by all the prime time shows on major TV networks, Oprah's many shows featuring designers and decorators and "designer" home furnishings lines in every major retailer (even the low-end ones).

It's interesting to remember that it wasn't that long ago that getting a home inspection was something new. Now it's completely common place. Another "fad" might be getting title insurance... but I doubt it with all the news of people having their homes fraudulently sold right out from under them. But that's another subject. 

My point is, "new ideas" aren't fads unless they have no solid foundation or reason for being.

Once homeowners realize the tens of thousands of dollars that can be made from having their homes staged, they'll realize it's an investment they'd be crazy not to make.

And once more agents realize how much time using a professional home stager can save them, how their listings will turn faster, not to mention how well it reflects on them that their listings show well, why wouldn't they recommend home staging to their clients?  

 Answers to common questons homeowners have about staging

 Answers to questions real estate agents have about how home staging can boost their profits

 Answers to common questions aspiring home stagers have about going into the business of house staging 

 Debra Gould

 

 

 

Home Staging expert Debra Gould also known as The Staging Diva is president of Six Elements Inc., a leading home staging company that provides free information to raise the standards in the industry and build awareness amongst homeowners and their real estate agents about the benefits of decorating a house to sell.

Debra Gould also developed The Staging Diva Program to create opportunities for others to grow their own profitable home staging, real estate enhancement businesses. She has personally trained over 300 women and men in the US, Canada, Australia, Wales and South Africa and refers hundreds of home staging projects to them once they graduate from the Staging Diva Home Staging Business Training Program.

Comments (4)

Craig Schiller
Trempealeau, WI

Ummm... NOPE. Plain and simple. Realtors that don't consider it are like people that thought "motor coaches" were a fad. Staging is NOT gonna go away.

I am amazed at how quickly the newbie realtors pick up on staging and use it. Staging is gonna reach a point where even the old guard starts to use it too.

MARK MY WORDS.

Oct 01, 2006 03:04 PM
Debra Gould
Six Elements Inc. - Toronto, ON

I agree Craig, I find a real difference between new realtors and the "old guard".

Staging isn't going to go away and a number of homeowners are now starting to ask themselves why their real estate agent didn't make them aware of this type of service, especially after their non selling house has been sitting on the market.

Instead of being afraid that a homeowner might be offended by the suggestion to use a stager, real estate agents should realize that if they present the concept in the right way, they'll actually BUILD TRUST with their clients. Clients will realize that their agent is trying to suggest anything that will increase the selling price of their home and speed up the time it takes to sell.


Oct 02, 2006 05:02 AM
Suzanne Marriott
Keller Williams Arizona Realty - Anthem, AZ
Associate Broker, CLHMS, e-PRO
I am a firm believer in the power of staging.  Apart from enjoying those shows on HGTV, I attended the stagedhomes.com ASP REALTOR staging  course and use the knowledge learned for every one of our listings.  It makes a HUGE difference!
Oct 09, 2006 10:26 AM
Kathleen Lordbock
Keller Williams Realty Professionals - Baxter, MN
Keller Williams Realty Professionals
There is the big question - why wouldn't they recommend home staging? Don't get it yet, not enough information out there, we stagers aren't selling the concept?
Apr 11, 2007 01:50 PM

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