"PICK YOUR OWN NEIGHBOR" Campaign
Thats right... I go around the neighborhood where I have a New Listing and ask if they would like to "PICK" their new Neighbors. It sounds kind of funny, but they always ask what I'm talking about. I then go on and explain to them, that a house in their neighborhood is for sale, Give them a flyer of the 'New Listing' and a Handout, then proceed to ask them for any leads or referrals they may know of.
I also get a few precisous moments to ask them about their Family and Friends. I say something like "Do you have any Friends or Family that would like to live close to you?" or "Haven't any of your friends mentioned that they like your neighborhood?" This leads the conversation to other members of the family and friends group that are considering moving... and MORE PROSPECTS!!!
This is a Great Tactic and gets my name and flyers into the hands of the neighborhood. It works not only on your listings but 'New listings" from other agents in the area...
I forgot to mention, the Handout... The Handout, is simply an "Offical" looking form created by me. It simply has my logo and contact info along with blank lines for the Neighbor to fill in with the names of any potential contacts who may be interested in the neighborhood.
You have to give this a try... It's Simple, inexpensive and Fun
Enjoy the Great Weather, Sincerely