Creating Your Image - First Impressions Make an Impact

By
Mortgage and Lending

Before your next meeting with a prospective client or potential referral source, take a long look in the mirror and ask yourself, "If I was a prospect, would I want to do business with this person?"

The image you create, and the way people perceive you, has a tremendous impact on your long-term success. What you say, how you dress, your level of preparation, and your enthusiasm all influence your potential customer's perception. The old adage is true, "You never get a second chance to make a first impression."

Evaluate your image and ask yourself a few simple questions:

When your client calls, how are they greeted?
Is your receptionist both friendly and professional? Is your voicemail system prompt? Does your personal message portray your professionalism and exceed the caller's expectations? How soon do you return calls?

When the client first enters your office, what impression are they given? How long must they wait to see you? Do you roll out the red carpet and offer a selection of beverages? Are you prepared for the meeting?

Do you follow up with a personal hand-written note card after every meeting? Begin your follow-up campaign by sending a thank-you note to the client showing your appreciation for the opportunity to meet with them.

Is your marketing collateral unique? Make sure you stand out from the competition with marketing materials that "WOW" the prospect, especially if their first impression of you will not come from a face-to-face meeting. People are naturally attracted to confidence. Knowing your product and being a student of your craft will result in a high level of self-esteem. This, in turn, projects a highly compelling and magnetic image.

Now, get back in front of that mirror and ask yourself the question, "Would I want to work with this person?" If the answer is still no, start diving into the areas of your image that need improvement.

Karl Peidl
Superior Mortgage Corp
Augusta Professional Center 854 S White Horse Pike
Hammonton, NJ 08037

800-706-6671

kpeidl@supmort.com

www.karlpeidlsmc.com

www.facebook.com/newjerseymortgages

 


Superior Home Mortgage Corp. licensed in DE, FL, GA: Georgia Residential Mortgage Licensee #14511, MD, MI, NY: Licensed Mortgage Banker - NY State Banking Department, NC, PA, SC, VA: Virginia State Corporation Commission License # MLB-566, & DC. Superior Mortgage Corp. licensed in CT, MA: Mortgage Lender License # MC3208, NJ: Licensed Mortgage Banker - NJ Department of Banking, RI: Rhode Island Licensed Lender & Broker, & TN. SHM Mortgage Licensed by the New Hampshire Banking Department

 




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Location:
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Groups:
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Tags:
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Rainmaker
638,244
Maria Morton
Platinum Realty - Kansas City, MO
Kansas City Real Estate 816-560-3758

Excellent advice, Karl. We don't get a second chance on making a first impression.

Jul 13, 2009 04:02 AM #1
Rainer
65,610
Marcy Eastham
Town & Country Realty Corvallis Oregon - Corvallis, OR

Good reminder for all of us - especially in the summer when the tendency is to let yourself relax.  We need to keep up appearances and professionalism!

Jul 13, 2009 04:12 AM #2
Rainmaker
2,456,512
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

Wow I am just that good, I do all those and more. But thanks for the confirmation.

Jul 13, 2009 04:45 AM #3
Rainmaker
1,282,630
Edward & Celia Maddox
The Celtic Connection Realty - Queen Creek, AZ
EXPERIENCE & INTEGRITY - WE TAKE THE HIGH ROAD

Good advice.  Thanks for the article and tips.

Your Queen Creek AZ Real Estate Specialist

Jul 13, 2009 04:50 AM #4
Rainer
108,048
Karl Peidl
Moorestown, NJ
Accredited Loan Consultant

Maria - We never know when we will come across a potential client and should always try to look professional.

 

 

Jul 13, 2009 09:51 AM #5
Rainer
108,048
Karl Peidl
Moorestown, NJ
Accredited Loan Consultant

Marcy - You are absolutely right.  I see way too many "professionals" this time of year that look like they are going to the beach instead of the office.

Jul 13, 2009 09:54 AM #6
Rainer
108,048
Karl Peidl
Moorestown, NJ
Accredited Loan Consultant

Charles - Good for you.  Sometimes it's good just to be reminded of what we are doing right.

Jul 13, 2009 09:55 AM #7
Rainer
108,048
Karl Peidl
Moorestown, NJ
Accredited Loan Consultant

Edward & Celia - I'm glad you found it helpful.  Thank you for stopping by and sharing your thoughts.

Jul 13, 2009 09:56 AM #8
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Rainer
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Karl Peidl

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