Lender - You're Doing a Great Job Marketing My Old Home!
We had a surprising compliment from one of our clients yesterday, a lender we represent on a couple of bank-owned properties.
The bank has stated in the past that they like working with us because we promote their listings so heavily on the Internet - a primary strategy in our marketing plan. They just recently received confirmation that our marketing plan is working and that their properties have high visibility on the internet from an unlikely source - the prior owner of the property!
The home had been listed for more than a year prior to the bank taking the property back and the owner had tried very hard to sell the home. When he called the bank to let them know that he was removing the last of his personal effects from the garage he told them, "The agents that you have marketing the home are doing a really good job. The listing is everywhere!" He had seen our ads on multiple sites and commented on how impressed he was with the exposure it was getting.
I "Googled" the street address of the property (not even including city and state) and our ads came up ten times on the front page of Google - including:
- Two of our ActiveRain posts,
- Our single property website,
- Our ads on Kijiji,
- Craigslit,
- Trulia,
- and Zillow!
It was nice to get a confirmation that our Internet Marketing is not only working, but even the most unlikely people are noticing!
*To clarify - this was a spec home and not someone's residence.
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