These days it seems to be all about Facebook! Actually, let me rephrase, it IS all about Facebook! Social networking has become an unavoidable craze and as far as real estate is concerned, Facebook has definitely become a portal for marketing your properties, building relationships and staying in touch with past clients.
Here is a fun fact...It is estimated that the average Facebook user has at least 200 Facebook friends and 1/2 of Facebook users login to their account at least 1x per day. That is a huge audience that you NEED to reach out to - without offending anyone.
Because Facebook is such a terrific site and its member base is constantly growing, we had a great idea (and we hear other agents are already doing it)... We've started implementing this "soft-sell" idea with our clients Facebook accounts & listings and wanted to share it with all of you!
We have begun using Facebook as a marketing tool and believe that it has the potential to connect you with new clients and even connect you with the key elements in making that sale!
We are taking a "soft selling" approach to this new marketing method as our client, Kathy Toth of Ann Arbor, MI has recently done. She is one of several top agents currently utilizing this technique.
Here's how it will work...
1.) You send all of your sellers a "friend" request on Facebook.
2.) The seller will accept the friend request.
3.) You will upload photos of your seller's home into an album and TAG your seller in each photo of their home.
4.) Make comments on the seller's photos such as "The photos of your home turned out great!" or "We really captured the curb appeal in this photo!"
5.) Your seller should also respond to the photo comments and converse with you their home to publicize or "soft-sell" it to both your "friends" and your sellers "friends" on Facebook.
Avoid the "hard-sell" approach while exposing your listings to thousands of people! Best of all, your Real Estate Virtual Assistant can do all of this for you!