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Presentation for Home Sellers

By Leanne Zumbrunnen

Home Stager with Z Touch Design Services

July 16, 2009 08:05 AM

Presentation for Home Sellers - I am putting together a Power Point presentation of "before and after" pictures with real world fixes and suggestions. I was planning to present it to Agents just to get my name and business out there but started thinking that this would be more beneficial if made available to homeowners. I know many agents have a hard time getting the homeowner to understand that certain changes are necessary. If they were to see actual "before & afters" that have similar issues to their home, they might see the light and be more apt to follow through on some of the Realtors suggestions. My thought was to have a 1 hour presentation on Saturday morning with a small fee of say $15 per person/$20 per couple (with a minimum of 10 people). I could hold the presentation in the broker's office or have it in a separate location. Which do you think would be better? If it were at the broker's office it would look like another service they provide but if I were to hold it at another location it would be less distruption for them. The sellers could ask questions and take notes and hopefully go back to their house realizing that the changes are necessary and doable. They might realize they need help too and then they will be looking for a stager! Has anybody done anything like this?

Leanne Zumbrunnen is owner of Z'Touch Property Merchandisingwhich offers staging services based out of Lenexa, Kansas. We strive to keep our clients in Johnson County, Wyandotte County and Jackson County in mind with every staging job. Call 913-209-4318 to see what we can do to help you merchandise your house. How many chances do you get to make that first impression?

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Kathy Nielsen

http://atlantahomestaging.net - Marietta, GA

Atlanta Georgia Home Stager

Leanne - you did a wonderful job. What a transformation!

Congratulations. Your post is being featured in the group Staging Before & After Pictures.

Kathy

Jul 18, 2009 10:40 AM

Margaret Gehr

Chicagoland Home Staging LLC - Naperville, IL

great transformation and picture..did you remove the tile or put the panelling over it?

Jul 18, 2009 12:38 PM

Leanne Zumbrunnen

Z Touch Design Services - Lenexa, KS

Kathy - Thanks so much for the feature!

Margaret - The tiles were plastic and starting to fall off the wall so the removal was very easy. The big issue was the glue left on the wall. We also wanted to eliminate the wallpaper border and turns out that 4 ft. (1/2 of 4x8 board) of beadboard perfectly covered the border too!

Jul 19, 2009 02:39 AM

Ginger Foust

Certified Staging Professional - Oakhurst, CA

Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Leanne, a local agent and I sponsored a presentation for home sellers with just the intent that you had and ours was FREE. No one showed up. The issue was "did anyone know about it"? This agent told me that he would take care of the invites. I've since learned that was a mistake because he's a "wisher and hoper". Now that I've been here for 4 years, many timesI have offered the same opportunity to any agent or office that would like to co-sponsor with me FOR FREE...no takers. I don't mean to discourage you BUT these are my results.

I'm considering doing this with my friendly title company because then I wouldn't be representing myself as teaming with any one agent. Most people know that when there's an agent doing a presentation there will be a push to use them, and of course their right.

Jul 22, 2009 04:22 AM

Ginger, thanks so much for the info. That definately makes me reconsider the whole idea. Sounds like it might not make a difference but I was going to gear it towards agents who already have clients and feel like this presentation would help motivate them to make the necessary changes on their house. But I guess if it is optional, many people would probably pass (since they think their homes look fine anyway). Who would be your audience at the title company?

Jul 22, 2009 04:54 AM

Leann. the title company would simply co-sponsor and together we would use our mailing lists to get the message out to all of the agents and thereby contacting their listing clients. This way we would be neutralizing the "agent" message and just talk staging. Even though the title rep. is a very good friend, don't know that this will fly because they, like everyone, are very tight with their budget and also limited on services they can offer since they are part of the new regulations for insurance providers. If you can get an agent to do this with you, especially if it's an agent WITH many listings, then I would say GO FOR IT. It's always worth a try. We live and learn and your experience could be, hopefully, very different from mine.

Jul 22, 2009 07:42 AM

Sharon Tara

Sharon Tara Transformations - Portsmouth, NH

Retired New Hampshire Home Stager

I was invited to do a sellers seminar at a real estate office and it was free. We had only 3 people show up and 2 of them were togerther. It was a bust. I haven't really considered doing another one. On a more positive note, I love your pictures! Awesome transformation.

Nov 10, 2009 05:34 AM

Thanks for the info and the compliment Sharon. Sounds like the presentation idea won't fly.

I thought inviting a bunch of my girlfriends over to practice my presentation might be fun. I could serve a little food and wine and then they could really see what I do. You never know, I might get a referral out of it down the road.

Nov 10, 2009 02:38 PM

Presentation for Home Sellers

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