Changes in Attitude, Changes in Latitude . . .

Real Estate Broker/Owner with Fisher & Company, P.A., Marketing & Creative Strategists

As I was sitting in my office a fortnight ago it came to me that for two years I have been working virtually seven days a week.  When I say seven days a week I am not speaking part-time or casual drop-ins to the office but actually spending hours on end consumed with work on the behalf of my clients.  I get an idea and start a project and come out of my trance when the phone rings: are you coming home tonight? I think I have the opposite of AADD.

Contemplating the meaning of life, I realized that I needed to make a few changes. On the spur of the moment I decided that I needed to move my office into my home full-time in order to better balance my life and concentrate on growing and strengthening the marketing arm of my business.  I rang up a few friends and, announcing what I was doing, asked for help gathering the essentials.  With the exception of desks and equipment, my office emptied out in half a day. I can't tell you what a disaster my garage looks like. There are now boxes stacked up against the walls and I know the file that I have been looking for for the past two days is in packed in one of them . . . I just keep guessing which box, rummage through it, growl in disgust when it isn't in that one and move on to the next. I've been though all of them and the file is simply not there, yet I know it is.

My timing to attempt to work from home was spot on.  Family descended on me for a visit Monday and I actually had time to spend with them over the past few days that I likely would not have had if I was still focused on trekking into the office every day.  Last Monday I packed everyone off for half a day so that I could get some work done. Mission accomplished: I was able to focus on work and later on spend and evening dining out with family and friends. 

There are times in your life when you suddenly acquire more information and as a result create a change in attitude. This is how, in sales, a "suspect" - we suspect that they are buyers - shifts first into a prospect and then a homebuyer.  We give the prospect more information and they give us some, and before you know it we are able to provide them the information they need in order to make the best buying decision. The more information you have, the better your decisions. This is why prospective homebuyers should communicate with their agent and vice versa. 

This week I'll be down in Orlando speaking at the 2009 Southeast Builders Conference (SEBC).  On Thursday, July 30th I'll be speaking in the "Meet the Experts" forum at 1:30 PM on Alternative Marketing Strategies.  At 4 PM I'll be speaking on Overhauling Your Marketing Program.  I'm really looking forward to being able to chat with other professionals in the construction and development industries about the important role marketing plays in determining their success or lack thereof.  Best of all, I look forward to helping builders, developers and their support staff  improve their efforts by sharing with them ideas and insights about residential marketing when done well.

When you have a passion for something, others catch inspiration by your attitude. Attitude determines your altitude and there is no doubt that attitudes are contagious.  Ever start out the day out in a great mood and cross paths with someone who is a foul one?  I've learned to NOT let the attitudes of others influence mine and yet it can still sometimes take a conscious effort on my part! If you believe you're going to have a stinkin' day . . .  you most likely will.  As Napolean Hill said . . . "As a Man Thinkith . . ." When you believe in something and have that attitude of belief, you are so convincing that you convince others.  

Immediately after the SEBC, I'll be heading out to a thousand or so miles away to another state to work with builders and developers who desperately need affordable, sensible marketing.   I'll be five whole states closer to the state I love: Arizona.  I'll be challenged by some new situations as well as a change in latitude, yet I'm looking forward to learning their markets and approaching their residential homebuilding and development situations with a new set of eyes and fresh, new ideas.

A change in latitude will refresh me, my ideas and my energy, and I am confident that I will do the same for them. Sometimes you have to change your latitude in order to increase your altitude! 

For several years I have been encouraging those I work with not continue to operate the same as last year, or even last week!  Every day there is some new reason why people won't buy, won't sell, or won't make a move.  Life is not static!  Failing to change and adapt to current situations will only set ourselves up for failure.

Mazda used to have a great slogan that they no longer use.  I think that many of us need to make that infamous Mazda slogan our slogan:  Enjoy the Ride.







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Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Such a great many insightful comments, and I loved the video.   I hope everyone reads your timely reminders.   My favourite line from a T.S. Eliot poem is:  "So, said Arjuna, on the field of battle, Not farewell, but fare forward, voyagers".


Jul 26, 2009 05:06 AM #1
Lois Davies
Century 21 Birchwood Realty, Inc. - Cape Coral, FL
Cape Coral & SW Florida

You seem like a very busy lady with a full life.  My mother use to tell me to balance my life; "a company is not going to keep you company in your old age". I keep trying to act on that advice but have always found it difficult.  I am glad to see you doing it, it gives me incentive to move my butt.

Jul 26, 2009 05:08 AM #2
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

Wow, I think that is the saddest thing I have read in a while. I worked sseven days when I first got into the business then I met Joe Stumpf and started working 12 hour days and off 1 1/2 days by the next year I was down to 10 hour days and off 2 split days. Back in December I decided to work 4 1/2 days and be off weekends and a half day on Wednesday with two weeks off in June and two in December. Next year my goal is the same but the month of June off and the month of December off.

By the way my business has increased every year for 15 years with the exception of 2006. So the time off has not effected it at all.

Jul 26, 2009 06:05 AM #3
Deborah Fisher
Fisher & Company, P.A., Marketing & Creative Strategists - Fort Worth, TX

Li, a dog lover AND a lover of great literature! You are a woman for all seasons! Thank you for the well wishes to journey forward. Salute!

Jul 26, 2009 01:41 PM #4
Deborah Fisher
Fisher & Company, P.A., Marketing & Creative Strategists - Fort Worth, TX

Lois, your mother gave out good advice. I shall take that under consideration and remember her words as I journey forward with changes in latitutde.  We shall see what develops in my journey.  The count down is on for departure . . . stay tuned to this same bat channel!

Jul 26, 2009 01:45 PM #5
Deborah Fisher
Fisher & Company, P.A., Marketing & Creative Strategists - Fort Worth, TX

Dearest Charles, did not mean for it to be sad but a little soul searching every now and then does one good.  If we don't periodically take stock of our lives we'll fall into a rut which we make into a trough! For me, the adventure is just beginning!  I plan to enjoy the ride!  Thanks for your comment. I shall toodle the horn on my Z4 as I pass through Pensacola on the way westward ho!

Jul 26, 2009 01:53 PM #6
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