Stage To Lease!

Real Estate Broker/Owner with Carlson Properties 325-721-2429 0528582

When life hands you lemons, make lemon aide, is common folk wisdom.  Despite  marketing hype to the contrary which often advises folks to stop making a landlord rich and buy instead of renting.  Unfortunately, I am not getting rich from people paying me rent.  To prove this point, a recent past tenant gave me pause when there was dog poop found inside the house, and a truck load of trash to be hauled away just for the start of the cleanup.  Now you can better understand the saying that when life hands you lemons, make lemonaide. 

A SKILL I have acquired and honed to an art  form is the marketing strategy of home staging.  I have marketed successfully sold numerous staged homes for sale.  The main  trick I have up my sleeve is the understanding of balance, proportion, and scale as it applies to home staging.  

In recent years, I have begun to apply the same home staging strategy to my rental properties and my property  management  houses.

In the kitchen of this particular rental property, I strategically placed five lemons on the counter on a placemat in front of a silk plant. 

After the mega cleanup, some paint  and repairs,  I staged this house for lease with room vignettes.

From the day the sign was put in front of the house until the tenant began moving in was only ten days, not too shabby of turn around particularly for the location of the house on a busier street. 



 For successful leasing, STAGE TO LEASE! 

 Lemon Vignette on Kitchen Counter.


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Beverly Carlson,  REALTOR, GRI, ASP, IAHSP, RESA


Carlson Properties           

Abilene, Texas


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Maria Morton
Platinum Realty - Kansas City, MO
Kansas City Real Estate 816-560-3758

Looks good, Beverly! The lemons were a nice touch.

Jul 18, 2009 05:11 PM #1
Dennis Chanski
Hebron, CT

That's fantastic!  I am a visual person so being able to see the potential of what a space can look like helps me see the big picture.

Jul 18, 2009 10:38 PM #2
Dick and Dixie Sells
Sells Real Estate, LLC - Trinity, FL
Realtors, Tampa Bay Florida Homes For Sale

Beverly Great job! Staging the rental is a great idea, and made yours really stand out.   Lemons really look good.

Jul 18, 2009 11:05 PM #3
Beverly Carlson
Carlson Properties 325-721-2429 - Abilene, TX
Abilene's Staging Realtor

Maria,  Thanks for the comment.  The color yellow can do wonders to lift a spirit.

 Dennis,  that is what staging does, is help the tenant see themselves living in the home.  Thanks for your comment.  \

Future Home Realty,  these aren't real lemons (smile! ) in the photo but cutting a fresh lemon into wedges and placing in the kitchen also will ensure a fresh scent in the kitchen!


Jul 19, 2009 01:52 AM #4
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Beverly Carlson

Abilene's Staging Realtor
Get Your Staging Consultation TODAY!

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