This week we removed staging from a home that has been for sale since April. A routine task for us, but this "de-staging" job was unique. This is the only house we have staged in 2009 that hasn't sold. Usually when we remove staging the owner is getting to move on to their new home, maybe a new town and it's a story of wonderful new beginnings. Not so in this case. When we remove staging there frequently hugs and glowing testimonials about how staging worked so well for them. I wasn't looking forward to removing this staging!
What went wrong? The owner and listing agent were thrilled with the staging and had given us referrals for other jobs. We had received new clients after they saw our work at this home. It was a home people could fall in love with - but no one did.
As we were driving to the job I was concerned not only for the seller whose home wasn't sold, but for her attitude toward our company as we were unable to help her achieve her goal and she paid a lot of $$$ to our company for staging.
The owner greeted us graciously and came to sit down in the room I was packing up, chating warmly. She went on to exclaim over the staging, the raves it received and how she wanted to use us in the future to help her furnish her new home.
She let me know of her plans about the future of the house - she is working on a deed in lieu of foreclosure. She went on to explain that the listing price was too high and the house couldn't sell because of the high price. The agent had listed and priced in accordance to what was loaned on the home and in anticipation of negotiating a short sale as well.
She had to prove to the bank that she made due diligence to sell the home and she knew that by staging it she was making every possible effort to sell. She thought the staging was fabulous and wanted to be our reference - even though her house didn't sell. Yes - she knew the staging worked -- it brought in more showings, looked great online and got raves from agents and buyers -- she wanted to be our reference.
Our staging didn't get the house sold, but we got a new home staging fan and reference for our business. The situation doesn't look good for our statistics, but according to the realtor and seller the job was a huge success and worth every penny. So now when sceptics ask if staging always works, I guess I'll have to say no - not every house we've staged this year has sold. But yes -- every home seller we've worked with this year is a reference and "staging believer".
Creative Concepts and Contracting are the Prepare to Sell experts! Increase your odds of selling by propertly preparing to sell your home. It will stand out from the competition and make a memorable first impression. Contact us at 503-881-0886 for information of achieving your home's full marketing potential before it is listed!