The personal touch in an online world

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Personal connections in real estate marketing


Online real estate marketing has been a big topic lately - partly because it works so effectively and requires no real monetary investment, just a little bit of time. But don’t forget that your past, current and potential clients are real people and there are many marketing methods offline that work just as well with a similar  investment of a little time and a little money.

Here are three traditional marketing methods that still work very well. Make sure that you don’t forget about traditional techniques in your marketing, in addition to your online marketing, because you can never completely replace that person-to-person touch in an industry like real estate.



  1. Make a quick call to potential, present and past clients just to touch base.
  2. Drop a personalized note in the mail to say “hello” and see how they’re doing in their new home, now that they’ve gotten settled.
  3. For past clients that you know a little better and know where to find them, stop by their work or home with a small “thinking of you” gift that will be completely unexpected.

Although each of these is a simple act, I’m sometimes surprised at how few Realtors® actually implement them. What traditional marketing methods are incorporating in your mix? How are they working for you?


Rich Rogala - real estate marketing coach on Twitter


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Todd Jones
Weichert Realtors - Hibble & Associates - Clarks Summit, PA

#2 is a great tool. Most people like receiving personal notes/cards/letters. It shows them that you took time to think of them and is more heartfelt than a quick email. Great thoughts!

Jul 22, 2009 08:25 AM #1
Duane Murphy
Expert Real Estate Partners LLC - Appleton, WI
Broker- Owner-Real Estate -

Great points that should never be forgotten!


Jul 22, 2009 08:30 AM #2
Ilyce Glink
Think Glink Media - Chicago, IL
Best-selling author, award-winning TV/radio host.

Always good to keep the focus on people in this technological world. Great post :)

Jul 22, 2009 08:31 AM #3
Ginger Harper
Coldwell Banker Sea Coast Advantage - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

You have passed on great info.  Thanks for sharing.


Jul 22, 2009 12:53 PM #4
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

It is amazing how much return you can get on a 44 cent stamp by dropping a note in the mail. Good call.

Jul 22, 2009 01:21 PM #5
Rich Rogala
Consistent Clients - Chicago, IL
Real Estate Marketing Coach

Todd - you're absolutely right, everybody likes getting an unexpected card in the mail!

Lisa - definitely! Such a small investment of a stamp generates so much good will and business.

Jul 23, 2009 01:17 AM #6
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Rich, I already do send out note cards, but I like the idea of an unexpected gift now and then.  Thanks for the post...

Jul 23, 2009 11:59 AM #7
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Rich Rogala

Real Estate Marketing Coach
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