Hyper-Local Content worth 1000 Points For Everyone That Can.........

Services for Real Estate Pros with ActiveRain

......Write a blog post using Brad's suggestions for a neighborhood in your city.

We ran a real estate brokerage prior to starting ActiveRain. This is where Matt Heaton and Jon Washburn, ActiveRain Co-Founders, sharpened their search engine optimization (SEO) skills. One of the things that we found was that the more specific a person was when they searched online, the closer they were to actually making a purchase.

Say what?

We generated lots of leads. At some points we were generating over 100 per day in the state of Washington. Our site ranked well for lots of general city level searches. Searches like:

  • homes for sale in blaine, wa
  • Redmond Wa real estate
  • Longview Washington houses

But we also ranked very well for more long tail searches, especially neighborhood level searches. Searches like:

  • Semiahmoo Blaine homes for sale
  • English Cove Redmond real estate
  • Bankers Corner Longview houses

Semiahmoo, English Cove and Bankers Corner are all neighborhoods within their respective city. Now back to one of the things we found. The more specific a person's search, the closer they were to actually making a purchase. Depending on what study you want to look at, the average internet consumer starts researching real estate online about 8 months prior to buying their home. People that landed on our site, who eventually bought a home with a Brio agent, that used a neighborhood term in the search, took an average of 121 days to buy a home. That's four months, half the time of the average person searching for real estate.

So what?

So start writing more blogs targeted to the neighborhoods in your market. These are the blog posts that allow you to reach the top of the search engines. The competition for these hyper-local terms is much less crowded.

Briorealty.com still ranks #1 for the search term: 'English Cove Redmond' (and English Cove Redmond real estate) and we ha

ven't touched that website in four years. If an ActiveRain member had written a post about that neighborhood using Brad's suggestions I have no question they would rank #1. There are only 3640 competing results for this term. Now remember, way fewer people will do a specific search of this nature compared to 'Redmond Wa Real Estate' but don't you want them to find you when they do......since they are going to be closer to buying something?

Here are some great examples of posts focused to a neighborhood level. Some of these posts actually focus to a specific sub division of homes within a city:

A few Caveats for receiving 1000 points

The post must be written AFTER my post. Meaning you can't just dig up an old post.

The post must be a minimum of 300 words. I'm not going to count but consumers want good information and you need to be able to explain the essence of the community.....it should be somewhere close to that length.

You need to READ BRAD's POST. You need to study the post. You need to implement his suggestions. He gives some SUPER HELPFUL pointers that I would like you to adopt in your post. The purpose of this is not to get 1000 points. The purpose is to write a blog post that ranks well in the search engines and focuses on a specific neighborhood in your market. Use this exercise to incorporate the things Brad discusses and get busy dominating hyper local search results in your town.

Since you read all the way to the end, a bonus........you can do one post a day for the next week. And I'll give you 1000 for each post. (that's 7000 points total) Don't half-ass it. This isn't for the points. This is for you to get better at writing neighborhood level posts that target consumers. Every time you write a post, I need you to come back and leave a link to the post. That way I can award your points. So in seven days this post should have TONS of links to quality neighborhood level posts. The link should be the title of your blog post linking back to the post. That way, if your title is no good, we can help you fix it. Of course, YOU ARE GOING TO READ BRAD'S POST so your titles will be great.

It's late in the day today. You have until tomorrow night July 23rd at 11:59pm (CST) to get your first link up. Then every 24 hours after that you can put an

other link up for the next six days. 7 days in total ending on July 29th. If you do one tonight, then don't do one tomorrow.....since the 22nd and the 23rd are counting as one day.

Ready, Set, GO!!!!

(EDITED: If you are not a real estate agent. Hang tight. I am working with a few people for a series of similar challenges specific to the other professionals on the site. I think I have a pretty good idea for Stagers and Mortgage people and even inspectors. Appraisers I'm a little stumped on what to do for you guys. Any ideas?)


Posted by

Bob Stewart
ActiveRain Ambassador


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Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Sylvie Conde 07/23/2009 02:20 AM
  2. Stanton Homes 07/24/2009 06:22 AM
  3. Keary Coffin 08/15/2010 05:24 PM
  4. Accurate Realty Group Washington 04/20/2011 09:53 AM
ActiveRain Community
hyper local content
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Margaret Woda
Long & Foster Real Estate, Inc. - Crofton, MD
Maryland Real Estate & Military Relocation

Day #5:

Affordable Homes Near Fort Meade - FOUR SEASONS ESTATES, Gambrills, MD


In the Top 5 results for several search terms in Google in less than 10 minutes!  (AND it helped draw attention to my other posts in this series, as well.)

Jul 27, 2009 01:09 AM #572
Bo Kociuba
McGraw Realtors - Mustang, OK
Realtor - Mustang, Yukon & OKC Metro 405-812-1572

I was thinking of doing it many times but always something else got in the way...thanks for motivation...will do a few in a while...

With smiles,

Bo in Yukon

Jul 27, 2009 01:45 AM #573
Anna Banana Kruchten CRS, CRS, Broker, Instructor
HomeSmart Real Estate BR030809000 - Phoenix, AZ

Day 5 for Anna Banana


What fun - oh wait - not for Bab...yikes I'm #574

Jul 27, 2009 02:09 AM #574
Michelle Gibson
Hansen Real Estate Group Inc. - Wellington, FL
Day two of my Outside Blog http://activerain.com/blogsview/1162103/olympia-wellington-florida-real-estate
Jul 27, 2009 02:13 AM #575
K Frederick
Lagrange, IN

Like the place you grew up, my area is very rural. I live in a one stoplight town of less than 1000. Our whole county is just a littler over 37,000 folks. And you're right about that helping me get found on google. Living in a town with a unique name (Wolcottville) has made it even easier. Our county also has over 60 lakes (my niche) and so neighborhoods around here are defined by "Which lake do you live on?". Is it a ski lake? Is it a fishing lake? Mostly seasonal people? Cottages or Modern Homes?

So while my lake post may not count for "neighborhood" points, I'm well aware that each post helps my ranking on search engines.  I don't care if I get the points....I want the criticism! Does it look ok? Am I using keywords/links effectively? While I've posted quite a bit, following the "how to" for this contest already improved my content and appearance. Now that I'm being found, I want to improve the quality of my posts.

Thanks for the kick in the arse to get started blogging again!

Adams Lake in Wolcottville

Jul 27, 2009 03:13 AM #576
Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Good Morning Bob!

Day 5 post 5: Recycling at Nippers Corner in South Nashville

It shows up in places 1,2 and 5 on a Google search. Woohoo!!!!

Jul 27, 2009 03:20 AM #577
David M. Childress
Howard Hanna Real Estate Services - Akron, OH
I would love to be your Realtor® in Akron Ohio!

Day 5 Bob! Thank you! These are hard work but fun. I am learning more about my town that I forgot!

Highland Square Ohio Homes have history


Jul 27, 2009 03:39 AM #578
Donna Harris
Donna Homes, powered by JPAR - TexasRealEstateMediationServices.com - Austin, TX
Realtor,Mediator,Ombudsman,Property Tax Arbitrator

I wish I had seen this post a few days ago... maybe it should have gone on the "offical ar blog" as I'm subscribed to that one and always look for information.

After this blog crashed my computer 6 times, I finally got it to load.  Here's my link.


Jul 27, 2009 03:48 AM #579
Jo Olson
HOMEFRONT Realty - Kettle Falls, WA
Retired - HOMEFRONT Realty @ LAKE Roosevelt
Holly Weatherwax
Associate Broker, Momentum Realty - Reston, VA
A Great Real Estate Experience


Still getting the swing of this...had to go back and edit to put in my town name in the title (now do I lose points for the post?)

Anyway, here is my second submission: 


Jul 27, 2009 04:27 AM #581
Greg Fleischaker
Louisville, KY
Louisville's real estate podcast

Thanks so much for the comments on the last two posts.  I have made my third attempt and included pictures as instructed.




Jul 27, 2009 04:28 AM #582
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Fifteen Years Experience in Brevard County

Lets try it again...


Jul 27, 2009 04:37 AM #583
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Fifteen Years Experience in Brevard County

Lets try it again...


Jul 27, 2009 04:38 AM #584
Ken Jansen
REMAX INFINITY - Overland Park, KS
REALTOR, CRS, 913.908.2215
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Fifteen Years Experience in Brevard County

Lets try it again...


Jul 27, 2009 04:38 AM #586
Bob Stewart
ActiveRain - Seattle, WA
ActiveRain Ambassador

I am turning off comments on this post. You can leave your links on this post. People were having trouble with the post loading. My suggestion if that was you. GET FIREFOX! :-)

Or, when this series bring you a couple of great clients, go buy a MAC!!! :-)

Jul 27, 2009 04:59 AM #587
Kryste Adams
RE/MAX Key Properties - Luxury Homes, Golf Course Homes - Bend, OR
Bend, Oregon Real Estate

Okay, here it is my first ever neighborhood post and it came up #6 on the google search.  http://activerain.com/blogsview/1169745/home-buyers-looking-for-a-quiet-neighborhood-with-expansive-lots-tillicum-village-in-se-bend-is-for-you-

If anyone has tips on copy/pasting tables let me know mine never look quite right.

Jul 27, 2009 08:22 AM #588
Trumps Elite
Keller Williams Realty Acadiana - Lafayette, LA
Realtors/Career Consultant

Hi Bob,

Here's #4 for me.... http://activerain.com/blogsview/1170112/homes-for-sale-in-frenchman-s-creek-lafayette-la

Thanks! I'm loving this!

Jul 27, 2009 11:49 AM #589
Steven Hong
RE/MAX Results - Minneapolis, MN
REALTOR - Minneapolis Real Estate and Homes
The Trumm Team Omaha Homes for Sale, Real Estate
Keller Williams Greater Omaha - Omaha, NE

I think I'm getting the hang of this. Mutual of Omaha Birthday Party

Jul 27, 2009 12:29 PM #591
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ActiveRain Ambassador
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