Finding Popular Search Terms, Keywords, Topics and Phrases

Education & Training with Retired Executive Director of Education at eXp Non-Licensed

How To Find the Most Popular Search Terms, Specific Keywords, Hot Topics, and Phrases for your Blog.

In a previous post "How To Create A Blog Post for Customers and Search Engines" I made the comment about picking your title (something someone would search for in the search engines) and then writing your post to match the title.  Much like a song writer picks a topic or title, and writes the song or music around that title or subject.  Knowing what topics are "HOT" and which keywords and phrases are most used in the search engines could be a valuable and powerful piece to the Blogging puzzle.

The best rule-of-thumb is to always write compelling content that attracts the attention and interest of readers.  it makes a significant difference and impact when you know what key phrases and search terms people are searching for.  If you can figure out what consumers are typing (the exact keywords or phrases) then writing your Blog posts to match those searches should bring you even greater success.

Here's some Google tools and ways to find out what searches and keywords are being used.
(Be sure you take a moment and setup your FREE Google account in order to utilize these tools)

1. Google Trends

Google Trends allows you to see what's "HOT" in terms of searches currently being made on Google.  You can enter your own search terms to see how they rank and rate in different geographic areas.  Another link to visit is the Google TOP HOT TRENDS, which are the top 100 searches.  This page is updated hourly.

2. Google Insights

Google has some great tools, but they require spending some time understanding "How They Work" in order for you to maximize their power and potential.  Google Insights For Search  (in simple terms) allows you to "See what the world is searching for" with the ability to filter by content, geographic location, time frames, and categories.

3. Google Search-Based Keywords

Signing up for Google Adwords does not mean you have to use the pay per click or incorporate them into your site, but it does allow you to use some of these tools like "Google Search-based Keyword Tool" which enables you to search sites and filter keywords and terms.  I used and the term Real Estate to see what the most common searches were on Google.  This is a great tool and will really be an eye opener.

4. Google AdWords Keyword

Need more ideas for Keywords or phrases?  This is one of my favorites.  Just when you think you have covered every possible keyword or search worthy term or phrase, Google Adwords Keyword Tool suggests even more.  You can use this "keyword tool" to get new ideas by using the filters provided.  Also use synonyms to enhance your creative ideas for suggested phrases or terms.

5. Google Auto-Suggest
looks like a regular Google search engine with one unique and hidden difference.  It has the "Google Auto Suggest" tool.  As you begin to type in your "keywords" or "Search Terms and Phrases" Google pulls up the most searched terms and phrases around your search terms.  As you begin to type in the search box, a list of common terms and keywords most searched automatically populates below your search terms.  These are some keywords and terms you might want to consider using in future Blog posts.

6. Beyond The Google Tool Box

Beyond the Google Tool Box, there are other sites like WordTracker, SEOTools, and CopyBlogger that offer some pretty simple and nifty solutions to finding and discovering what your "customers are searching" for.  WordTracker even offers a FREE Keyword Research Guide.  Take your time learning and understanding some of these tools, they will save you time in the long run and make you more profitable once you apply what you have learned.

Using the Best Search Terms, Keywords, Topics, and Phrases will boost your SEO, traffic, and business.

How To Create A Blog Post for Consumers and Search Engines

Create Stickiness, Increase Traffic and Get Visitors Coming Back


Matt Listro
National Credit Fixers - Matt Listro - Vernon, CT
Your Credit Repair Expert

Hi Brad:

Thanks for the great information! I like to follow blogs like this very closely! Its very useful as well as user friendly! All the best!



Jul 28, 2009 08:52 AM
Matt Listro
National Credit Fixers - Matt Listro - Vernon, CT
Your Credit Repair Expert

Hi Brad:

Thanks for the great information! I like to follow blogs like this very closely! Its very useful as well as user friendly! All the best!



Jul 28, 2009 08:52 AM
Jirius Isaac
Isaac Real Estate &TriStar Mortgage - Kenmore, WA
Real Estate & loans in Kenmore, WA



What can Ib say that has not already been said.  Thank you so much.  I look forward to having a little time to start using some of the toold you suggested.

Jul 28, 2009 09:15 AM
Maureen Megowan
Remax Estate Properties - - Palos Verdes Estates, CA
Palos Verdes Real Estate Blog

Your suggestion to start typing in keywords and see what pops up as suggested search term is a great one. It automatically shows you the most popular key word searches starting with your city for instance.

Thanks for the suggestion

Jul 28, 2009 11:07 AM
Toronto, ON

Brad - Thanks for the great pointers.  It will help tremendously when creating local hyper posts.

Jul 28, 2009 12:58 PM
Dale Baker
Baker Energy Audits and Commercial Properties Inspections - Claremont, NH
New Hampshire Relocation Real Estate Information

Howdy there Brad

I've been leting all my friends, here in the AR community. Know about these helpful posts you are doing to help us, to become better blogs. Amd I'm sure going to keep reading, so I can learn from you.


Jul 28, 2009 01:33 PM
Damon Gettier
Damon Gettier & Associates, REALTORS- Roanoke Va Short Sale Expert - Roanoke, VA
Broker/Owner ABRM, GRI, CDPE

Wow! Great blog, thanks for taking the time.

Jul 28, 2009 04:06 PM
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

Maybe I've been there long enough to be free...  But there is a $100/year option as well.  I don't think I am on the Plus plan, though...  I'm certainly not on the Premium. 

Jul 28, 2009 04:23 PM
Marianne Snygg
ERA Herman Group Real Estate - Monument, CO

Hi...just making the rounds...learn stuff! Thanks.

Jul 29, 2009 07:39 AM
Jayne Vaughan
Re/Max Home Team - Clarks Summit, PA


As always very useful information.  We are new to most of this and every day we are learning more and more.

Very much appreciated.

Jul 29, 2009 01:47 PM
Debra Kukulski, Broker Associate
RE/MAX Suburban - Cary, IL
SRES;SFR,CDPE;GRI;ABR;e-PRO Realtor, Northern IL

I have to check out GetClicky and all of these great Google tools, thanks, Brad:-)

Jul 30, 2009 01:56 AM
Pat Palmer
Forefront Real Estate/ Forefront Mortgage - Upland, CA
Realtor - Upland, CA 91786

If you haven't already, you should seriously think about compiling your blog posts into a book and marketing it. Your insights save me a ton of time and pulling out what little hair I hva left.

Jul 31, 2009 01:21 AM
Edward Bachman
Your Kingwood TX Realtor

So much of this is staring me in the face everyday but remains hidden until you so graciously point it out.  TY!

Aug 01, 2009 01:21 AM
Kathy Baker, GRI Tennessee Realtor
Realty 1 - Jamestown, TN

Thanks Brad, for the great and helpful tips

Always appreciated!!!!

Kathy B

Aug 01, 2009 10:14 AM
Ginger Moore
Wilkinson & Associates Realty - Gastonia, NC

Thanks Brad, great informative post. you put so very much work and effort into these posts that make them fun to read!  I do love google, and Active Rain!

Aug 05, 2009 03:28 AM
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Brad, I'm just catching up on the rest of your SEO posts and this one looks to be an absolute treasure - but then all the others are, too. Thank you for the time you spent getting up to speed on this so that you could compress it and share it with us - and your book should be named "AR for Dummies!" lol


Aug 11, 2009 02:24 PM
Mark Velasco
West Shores Realty - Whittier, CA
Top Producing Broker Associate

This is a very insightful Blog. It will take me a few weeks or months to get the hang of this. But it will be worth it. Thanks for sharing Brad

Aug 16, 2009 06:24 PM
Brad Andersohn
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876

Mark - thanks. Just remember one of my favorite sayings, "It's not a sprint to the win, it's a Marathon to the Victory!"  :-))

Aug 16, 2009 06:36 PM
Linda Lohman
Fonville Morisey Realty - Cary, NC
Former Teacher/Broker



I've used Google adwords, now I have a whole new list of tools. THANKS!

Oct 10, 2009 12:49 PM
Bret & Meredith Amon
LIV-Sotheby's International Realty - Breckenridge, CO
Breckenridge, Keystone, Silverthorne, Frisco,

Thanks so much for the superior information connected with this topic. Your blog was very informative. If you have any questions about Breckenridge Real Estate please don't hesitate to contact me.


Mar 31, 2011 08:48 AM