SitesBuildings.com has only been up since June 1, and honestly, we are a little surprised at the search engine results. I mean we thought we knew what we were doing -- traditional web design, strictly white-hat best practices, no tricks. But, the fact that 50% of the traffic has been from people finding us on search engines is surprising.
For example, here is just a small sample of key phrases where SitesBuildings.com ranks high.
- Google - commercial warehouse nashville tn
- MSN - buildings for lease in gastonia nc
- Google/MSN - atlanta industrial buildings for sale or lease
- Google/MSN - commercial buildings for lease in cincinnati ohio
Now, these are not just made-up phrases. These are actual searches people did where they then clicked on the SitesBuildings.com link in the search results (the organic results -- no paid rankings here).
In examining the success thus far, we have two important results that we wanted to share.
- Content links to internal pages (links not part of the standard navigation bar) are important to search rankings (see the list of links at the bottom of the SitesBuildings.com home page -- under the search).
- Leverage the power of your database. We have 6,000 properties listed in 10 states. On our QuickList page we provide listings by state and large and small markets. Together, these pages effectively create over 60,000 pages of listings within SitesBuildings.com. It didn't cost much to leverage the listings in the database to automatically create these 60,000+ pages. And that is the Trick, Well Not Really. We have created a massive amount of pages just by allowing the visitor to look at the data from different directions. (IMPORTANT NOTE: This is not a black-hat SEO technique; there is a legitimate reason we set up these pages to assist the ordinary human visitor).
Most of you are residential realtors, so what does this mean for you? When you get an IDX feed or other MLS data feed don't just display the data in one way (listings from the result of a search).
Instead, also provide the data feed of listings as a series of QuickLists on your site. These groupings can be by region, size, type, or any combination thereof. If you can access the datafeed, then you can show it in any combination you want.