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How to create a postcard marketing campaign to increase client loyalty

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Services for Real Estate Pros

VistaPrint.com recently added some terrific new graphics to their postcard selections.  So I ordered one with a picture of beautiful Banff National Park in Canada.  My Canadian clients are going to love them.

The postcards just arrived and they are gorgeous!  100 for only $6.50 if you wait for a "free" sale and choose the slowest shipping.

 

I have been making a little check next to the place for the date in my notary journal.  These people will get a card 3 weeks after their appointment.  Their names and addresses will be entered into a MSWord doc.

One week is too soon.  Three weeks will delight them because they will have forgotten me until they need another notarization and go hunting for my website or business card.

But I will write the card within 24 hours of the appointment while my memory is still fresh.  Then I'll add a post it with the mail date.

 

On the picture side of the card where VistaPrint has made some solid areas for phone number, etc, I simply wrote in Lake Moraine, Banff National Park, Alberta.  It looks like a beautiful postcard.

On the back of the card I had my company name ONLY printed at the top left where a return address would be.  This is important.  If I add my phone number, website address, or anything else, the client will NOT see it as a Thank You card.  They will see it as a business card and me as soliciting more work.  They will NOT think of me mailing them a nice Thank You note as a personal favor. 

One of the most important tenents of marketing is to always make your actions and text as unique and personal to your client as possible.

My company name is also my website name: Professional Notary and ProfessionalNotary.com  That's why I frequently tell you that having a good domain name is urgent.

 

Text example for note -   A lovely couple gave me a $30 tip a few days ago.  All three of us used to live in San Francisco.   I'll write something short like this:  "I enjoyed meeting you and it was fun talking with you about San Francisco.  Best of luck in your new house!  Laura" 

I'll use my best penmanship and an ultra fine tip Sharpie so the ink won't melt if rain hits the card.  Ballpoint ink looks cheap.

 

Best of luck with YOUR marketing campaigns!    LauraV

 

 

Comments(3)

Joan Bergstrom
Joan Bergstrom Mobile Notary - Riverside, CA
Mobile Notary, Riverside CA

I like the idea of a follow up postcard and it never occurred to me to do so. Laura has some truly great marketing ideas and this is just one of them.

Buy her book because she has plently more great marketing ideas.

 

Aug 06, 2009 03:29 PM
Ilima Kam Martinez
"A Mobile Notary Service" - Carlsbad, CA

I concur, continuous marketing is key. Thanks for the great tip once again Laura!

 

http://mobilenotary.yolasite.com/

Sep 30, 2009 05:09 PM
Jerry Lucas
ABC Legal Docs LLC - Colorado Springs, CO
Notary Training, Consulting. Colorado Springs, CO

I use Click2Mail.com for my postcard marketing campaigns.  I design the postcard and upload my design and mailing list, and they print and mail the postcards for a low price.

Oct 08, 2013 03:12 AM