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Buyers Want It - You Need It. The mobile tool that routes all calls on every listing to you!

By
Services for Real Estate Pros with Smarter Agent

Mobile—it’s kind of a big deal:

  • 270 million cell phone users in the U.S.
  • 100,000 apps expected by the end of ‘09.
  • “Mobile will be a larger business than the PC-Web.” – Google CEO Eric Schmidt.

As a former Broker Associate, I know how frustrating it is to have your sales efforts trumped when your client calls or texts a number on a sign when they’re out in a neighborhood.

So when I started working for Smarter Agent, we wanted our mobile real estate search application to not only simplify the search process for home buyers but maintain an agent’s or broker’s brand and guarantee their clients call them!

Here’s what we came up with: Smarter Agent’s real estate app lets your clients view all publicly viewable MLS listings. Now you’re thinking, “If they’re viewing all listings, how am I getting all the calls?” Well, Smarter Agent is the only developer that brands its application to you. Your name, logo and colors are displayed on the mobile application and you can distribute the app to an unlimited number of clients.

Now for the secret weapon—the “Call to See” button within the application directs all calls back to you, regardless of who listed the property. It’s like having your phone number on every sign rider in your area!

"Your Brand" on every client's cell phone

 

My husband and I are in the process of closing on our next home, and we found it using Smarter Agent. I can truly stand behind Smarter Agent’s innovation. The application’s GPS Quick Search helped us discover great neighborhoods we never even knew existed when we were out driving around. You can also search by address, community name, city or zip code if you want to search somewhere you’re not.

On your cell phone you can see pictures and information including price, square footage, estimated mortgage, taxes, features, interactive map, beds/baths and more. I have a BlackBerry and my husband has a RAZR, but it doesn’t matter what type of phone you have because Smarter Agent works on 95% of cell phones.

The app was branded to our agent, so if we had questions or wanted a tour, we selected “Call to See” and always heard our agent’s familiar voice on the other end of the line.

The real estate industry is getting behind Smarter Agent to win mobile. Already, Smarter Agent has 500,000 agents under its affinity agreements with Prudential, Keller Williams, CENTURY 21, Coldwell Banker, ERA, Better Homes & Gardens Real Estate, Realty Executives and EXIT Realty. Several MLS’s also are beginning to partner with Smarter Agent in order to extend their reach into mobile.

Smarter Agent is live in more than 300 markets nationwide. We work as a vendor between you and your MLS to take all listings mobile.

So, what are you waiting for? Start getting leads on every listing today.

Text SA to 87778 to download the application to your phone and see a sample of the data. Remember, in YOUR application, ALL the MLS listings will be included, and the applicaiton will have YOUR name at the top.

To learn more, click here, or call 888-486-7319. Use promo code RAIN to get your special pricing.

See what others in the real estate industry are saying:

"Homes for Sale is a tremendous tool that puts the power of on-demand home information in the hands of home buyers. I have wanted this technology for my clients for years!" Top producing agent with DFW Fine Properties in Southlake, TX.

“The really cool part is that, if you dare, you can click on Call to See, and you will magically be connected to my chipper little voice, allowing me to warm up the car and open the door for you. It's clean, it's easy and it is oh-so-cool if you want MLS data at your disposal on the fly. Try it, and happy hunting!" Designated Broker/Co-Owner of San Diego Castles Realty

Awards: Winner CTIA Emerging Technology Awards for best GPS application; 2 Time Winner: Best Commerce/Advertising/Buying GPS Application, NAVTEQ Global LBS Challenge both in North America and Europe; Inman Innovator Finalist; Featured Company at Dow Jones Wireless Innovations; DEMO; and as TeleAtlas Innovator.

Patents: Smarter Agent has been granted 4 patents related to its innovation in mobile search using location, such as GPS: U.S. patent numbers: 6,385,541; 6,496,776; 7,072,665 and 7,457,628.

Comments(22)

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Cindy Marchant
Keller Williams Indy NE 317-290-7775 www.marchantteam.com - Carmel, IN
"Cindy in Indy" , Realtor, Fishers Real Estate

We love it Jennifer...when we are out with buyers we can show them pictures of the other listings in the area and decide if they want to see those too. 

We have a lead generation system at our office and we just get the MLS number and address along with the phone number.  So before we call; we plug in the address on Smarter Agent and get all the stats on the MLS before we call.  Makes it look like we have been in every home in the area!

Now about that "Rain" special pricing....we need to talk!

Jul 26, 2009 01:52 AM
Jennifer Levine
Smarter Agent - Camden, NJ

In response to Chris Olsen's question, Smarter Agent has access to over 350 metro regions and their various MLSs across the US.  In areas that we do not currently have an agent, team or company signed up with us, we use the national data supplied to us by our national partners such as realestate.com, Century 21, ERA, Coldwell Banker, Sotheby's International Realty, etc.  Cleveland, Ohio happens to be one of the areas we continue to work with the brokers or agents that have signed up with us, and the MLS, to access a feed so that its members have the opportunity to supply their own branded application to their consumers.  This would be a complete IDX feed with all the data, just like your website.  Rest assured, we do not charge realtors for the product until they are able to go live in their MLS.  If you want to be one of the first in your area, and help with this process, please contact Smarter Agent at the number in the blog, and be sure to use the promo code.

Jul 26, 2009 05:36 AM
Jennifer Levine
Smarter Agent - Camden, NJ

Hi Gail,

It is a national app, but localized by each MLS.  We are available in a lot of areas in New Jersey, so please contact us and let us know what MLS you are a member of.  We are happy to answer any questions.

Thanks,

Jennifer

Jul 26, 2009 05:38 AM
Jennifer Levine
Smarter Agent - Camden, NJ

Thanks for the great feedback Cindy! I am glad you are enjoying your branded tool.  Sounds like you have found a great way to integrate it into your own system as well as providing it to your clients and potential clients.

You know I always take care of my clients.  Call me! (Hope Liz is enjoying the beta for the Storm)

Jul 26, 2009 05:44 AM
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Would like to know if you are available in Lewisburg, WV, 24901.  The MLS is flexmls.

Jul 26, 2009 06:59 AM
Don Rogers
Keller Williams Realty Chesterfield - O'Fallon, MO
Realtor, Broker, CDPE, GRI, OnullFallon MO & St Charles County MO homes

I noticed that not all major companies were on board with the program.  Is this because those companies mentioned have an exclusive in certain areas?

BTW, is there a Palm Treo app?

Jul 26, 2009 09:30 AM
Richard Iarossi
Coldwell Banker Residential Brokerage - Crofton, MD
Crofton MD Real Estate, Annapolis MD Real Estate

Jennifer,

Since I can't find it on the site. How much is the branded version and how is it distributed?

Rich

Jul 26, 2009 09:51 AM
David M. Childress
Howard Hanna Real Estate Services - Akron, OH
I would love to be your Realtor® in Akron Ohio!

My searches on my BB did not work also as I am in NE Ohio. Our MLS is called NEOHREX if you want to contact them. Thanks, great idea.

Jul 26, 2009 10:59 AM
Kathy Clulow
Uxbridge, ON
Trusted For Experience - Respected For Results

I had a similar service but dropped it because it did not function the way it should have perhaps it is time to look again

Jul 26, 2009 11:54 AM
Bob & Carolin Benjamin
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes

From the sounds of your message it seems that one must be with one of your affiliated "partner " real estate big box brands in order for it to work??

Jul 26, 2009 12:31 PM
Chris Olsen
Olsen Ziegler Realty - Cleveland, OH
Broker Owner Cleveland Ohio Real Estate

Hi Jennifer -- I don't know if your website has a listing of MLSs you support (I looked but didn't find one), but you should make it front and center what MLSs you support and also make it clear that if you don't support a MLS, then the data is incomplete and is essentially meaningless to a buyer.  What buyer would want to take the time to download an app, try to find a listing and it's not there.  Total letdown and the app is essentially worthless.

If our MLS were covered, the current price point would not make it viable as that vast majority of buyers I work with (and many are fairly tech savvy), most don't have display screens large enough to support this, and it's not really usable on a little screen.

Jul 26, 2009 12:32 PM
William James Walton Sr.
WEICHERT, REALTORS® - Briotti Group - Waterbury, CT
Greater Waterbury Real Estate

I've heard of Smarter Agent somewhere, but this new app seems awesome...however, I, like Chris, have reservations about an app that can't pull up all mls info. That sounds like something that needs to be fixed.

Jul 26, 2009 01:02 PM
Carol Lee
Dilbeck Real Estate - Oak Park, CA
Realtor - Agoura, Oak Park, Westlake CA Homes

Sounds like a great thing- if it works!  Will definitely look into it!

Jul 26, 2009 01:49 PM
Carol Pease
JP & Associates Realtors - Bastrop, TX
CRS, Broker-Associate 512-721-6320

I am going to check this out again.  If it can bring in the buyers then why not?

Jul 26, 2009 02:09 PM
Bob Haywood
McGraw Realtors - Owasso, OK
BobHaywood.com

I tried it on my Blackberry Pearl 8100.  It tried to access my call logs and then violated a firewall I have set up.  I then got spit out of the program.  If I'm having this many problems, will my customers?

Jul 26, 2009 02:22 PM
Vanna Siackhasone
Real Estate Brokers of Alaska 907-720-4663 - Anchorage, AK
Anchorage Real Estate 907-720-4663

Is this app available in Anchorage, AK?

Jul 26, 2009 03:15 PM
Kathleen Cooper
Kathleen Cooper, Sposato Realty Group - Worcester, MA
Sposato Realty Group - Broker Owner

Sorry, I didn't know I wasn't logged in when I made that comment.

Sincerely,

Kathleen

Jul 26, 2009 03:54 PM
Jennifer Levine
Smarter Agent - Camden, NJ

Lets see if I can respond to everyone's questions and concerns. Picking up from where our 'discussion' left off...

Rebecca, I will provide you with the status of FLEXMLS in the morning.  We have a department in the company that works specifically with all the MLSs.  In general, anyone can call us to find out the status of their MLS.  If we are not already live there, you can be one of the first innovators to bring this tool to consumers in your area.  888-486-7319

Don, we do not have exclusivity.  Any agent, team or company can sign up as long as your MLS allows you to have an IDX website, (even a broker framed site).  The Premium WAP version is currently available for the Palm Treo.  Anyone can text SA to 87778 to try it out on their cell phone.  The appropriate link for the application is automatically generated.

Rich, our retail pricing can be found online at https://secure.smarteragent.com/signup/index.php?main_page=product_info&cPath=1&products_id=3 or by clicking on the link within the blog.  Enter the "Rain" promo code to take advantage of the promotional pricing

David, we are currently not live in NE Ohio, so our data is only that which we receive from our national partners.  If you are interested in providing this branded technology to your clients, we can get things rolling.  We get our localized data by becoming a vendor between you and your MLS.  We can take in a fully compliant IDX feed, just like the search engine you have on your website.  We cannot become a vendor with an MLS until we have an agent, team or company sign up with us.

Kathy, please call us with any questions or concerns you may have about the service.  We strive to provide the best user experience possible.

Bob and Carolin. any agent, team or company can sign for Smarter Agent.  It does not matter if you are with a large franchinse or an independent company.  We become a vendor between you and your MLS, and you put yourself, and your brand, in your consumer's pocket.

Hello again Chris - There is not a list displayin the MLSs we are available in on our website.  Thank you for the recommendation.  I will certainly bring it up as something to implement.  Once agin, as to respect to giving this out to your clients, you would only give your branded application out once we had become a vendor between you and your MLS and had gone live in your area. This means all publically viewable listings in your area would be available, just like your website, since this is a mobile version of your IDX website. 

30% of our users have standard cell phone screens, and we have designed our app to work very well on small screens as well as the large fancy screens.  In fact, the majority of the mobile awards we have won have been presented on standard small screen flip phones.  If you would like, we would be happy to give you a demo on various devices and platforms.

Hi William - Please see my response to Chris above.  Again, we become a vendor between you and your MLS and, just like your website, all your publically viewable listings show up.  Please let me know if my answer helps to calm your concerns.  I am happy to answer any additional questions you might have. 

Hi Carol Lee and Carol Pease, Try it out for free by texting SA to 87778.  If you have any questions, please let us know!  888-486-7319

Rob, similar to many applications, ours requires access to several things on your Blackberry including network data access since this is a mobile application that searches using your existing carrier's data network to pull up properties.  If you set up a personal firewall, you would have to grant permission just like any other application.  When you first logged in, it informed you of the permissions that were needed to allow the application to work.  The Blackberry is the highest downloaded device of the Smarter Agent app, and we have not seen this as an issue.  If you want to discuss the process further, please feel free to call me.  856-614-5505

 

Jul 26, 2009 03:55 PM
Jennifer Levine
Smarter Agent - Camden, NJ

Hi Kathleen,

The version of the application the sales rep had your husband try out is our national application.  Your branded version does not include the national channels, and there is certainly not any competative marketing in your branded application.  Your logo, all publicly viewable listings in you MLS based on IDX feed with all call on all listings going directly to you.  Here is a link to a video that explains it all in more detail.  http://www.smarteragent.com/page_shell.php?thepage=cvideosa

What MLS are you a member of?

Jul 26, 2009 04:00 PM
Jennifer Levine
Smarter Agent - Camden, NJ

Hi Vanna - We are currently not live in your area, but can certainly work with you and become a vendor between you and your MLS,  just like the search engine on your website.  888-486-7319

Jul 26, 2009 04:04 PM