For more information on Reply! Real Estate, visit www.ReplyRealEstate.com.
In last week's blog, we asked for feedback to help make our online lead generation program better. In that discussion, there were many great ideas and a couple of recurring themes. You requested transparency about what a real estate lead generation program can and can't do, and less risk associated with paying for the leads.
Here is what we believe is essential for transparency:
- To be effective, a lead gen program will cost approximately $1,000 per closed deal
- On average, an agent will close between 2%-8% of the total leads received
- Close rate will vary based on: lead quality, follow-up, selling ability
- Success requires patience, about 50 leads over 6 months is necessary before transactions close
- With online leads, many phone calls (5-6 per lead) are expected to an individual lead
- For 100 leads, the approximate breakdown you will receive is as follows:
- You will be able to reach 50 leads
- 30 will be interested in your services
- 2-10 will close
- Develop a system to measure return on investment for your spend on this and other marketing programs so you can compare apples to apples
- Once a close rate is achieved, if you want to sell more houses, you can simply purchase more leads based on your processes and return-on-investment
- Following the above steps will allow you to proactively grow your pipeline and build consistency in your business
Regarding less risk associated with paying for leads, we are so confident that our program will work that we are offering a limited-time, RISK-FREE Guarantee!
Success Guarantee: If you buy 50 leads over 6 months and do not close AT LEAST 1 transaction (2%) or have one in escrow, Reply.com will provide you with free leads (up to one full year and maximum of 60 leads) until you close a deal. That equals 110 opportunities to close a deal! If you only close 1 out of 110 (0.09% close ratio), you will still earn at least $1650 in Profits!
You don’t have to take our word that Reply.com works, please review our testimonials. If you give lead generation enough time and follow the process – you will close sales.
Reply.com Testimonials from real estate professionals who have used our service:
"One third of my current listings came through Reply!. It is definitely a numbers game, so you cannot plan on every lead working for you. But you can plan to develop relationships with the leads, and get them comfortable with the work you can do for them. This has been a great source of business for me, allowing me to meet and develop new clients." - Mark Griese
"Over the last year I have done $2 million in sales and have gotten a $30,000 return on my investment from the Reply! program. Currently I am working with two sellers and one buyer I met through Reply!. I would recommend this program to anyone who is persistent. It may take buying a few prospects, but the transactions will follow!" - Debbie Leiba
"Working with Reply has been very good. Unlike other companies who promise a certain quantity of leads and don't come through, Reply! always fills my quota. My goal is to have a quality conversation with at least one potential buyer every day, and Reply! helps me do that. Reply! is a great tool to help you build your pipeline and make some sales in this market!" - Matt Green
*** Full terms and conditions below.
Let’s look at the various potential earnings (assumes an average commission of $5000/house sold):
- 4 Deals Closed – 8% Close Ratio = $20,000 in commissions Total Spent: $2,750 Profit = $17,250
- 2 Deals Closed – 4% Close Ratio = $10,000 in commissions Total Spent: $2,750 Profit = $7,250
- 1 Deal Closed – 2% Close Ratio = $5,000 in commissions Total Spent: $2,750 Profit = $2,250
In their own Words (video of Agents who have been very successful with us):
*****Terms of Promotion*****
Summary of your Service:
- Valid only using our Reply! Real Estate Program
- You must use the promo code: ActiveRain
- Must pay for a minimum of 50 leads
- $54.95 per valid lead
- $54.95 one-time setup fee
- Receive Credit for invalid leads. Lead Credits will be given for the following reasons, provided they are submitted within 72 hours of being sent:
- Invalid name
- Invalid phone number
- Invalid e-mail address (ONLY if the phone number is also inaccurate)
- Duplicate lead from Reply!
- Minor under the age of 18
- The lead is from outside of your requested sales territory
- The lead is from another real estate agent testing the system
- Pay as you go – Lead fees billed Thursday following week they were received
- If you qualify for free leads – you must pay $50/month account maintenance fee during free lead period. Cancel at any time with 30-day written notice by emailing service@replyrealestate.com.
- Check leads online 24/7 using http://my.replyrealestate.com
In closing, there were comments related to the financial stability of Reply.com. Let me assure you we are eight years old, profitable, cash-flow positive, and growing. Moreover, despite the economic downturn, we have accelerated our growth rate. We were able to accomplish this growth because lead generation does work when the leads are worked.
To Your Success,
Adam Carabetta
Director, Retail Real Estate Operations
[E] Adam.Carabetta@reply.com
[P] 925.983.3396
[F] 925.476.0323
Reply! Inc.
12667 Alcosta Blvd., 2nd Floor
San Ramon, California 94583
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