Create Stickiness, Increase Traffic and Get Visitors Coming Back

By
Education & Training with Executive Director of Education at eXp Realty

How do you Create Stickiness, Keep Readers Longer, Increase Traffic and Get Visitors Coming Back?

Think of the New York Times, Washington Post or Chicago Tribune and what keeps readers subscribing and coming back?  It's obviously the content and the combination of headlines, stories, photos, news, sports, funnies etc.  Your Blog is the same as a newspaper in that a variety of interesting and valuable content will keep readers longer, attract new visitors, and also keep them coming back for more.

Here's a few suggestions to help increase the time people spend on your Blog and how to keep them returning to your Blog in the future and often.  First, realize there is no right or wrong way to write a Blog post, so be willing to experiment and see what works best for you and your readers.  By mixing it up and trying new and creative ideas for posts, you'll discover what works best for you.

#1 - Post to your Blog consistently.  If you can post 3-4 times per week, chances are your readers and subscribers will come back more often to see what you've posted.  If you post once a month, then when they come back, they'll see the same article and won't likely return for awhile.  Posting regularly with a variety of interesting and compelling content will Get Visitors Coming Back.

#2 - Adding Valuable Outbound Links.  Adding links to your post will drive traffic to other local and topic related sites.  In return, those sites monitoring their traffic and analytics will visit your post or site to see what you've said about them.  This can generate new traffic to your Blog.  Creating outbound links has a second hidden value.  It's called stickiness.  Here's a sample of what that means. 

This Is the Greatest Link On Earth

  • Hover your mouse over the link above - See the descriptive title that appears?
  • Click the link, see where it takes you - You'll notice it opens in a new window/tab.  This is good.
  • Not adding "outbound links" to your posts, people read and leave.  It's an open then case.
  • Adding the outbound links, your post offers more value and can stay open while visitors explore.

TIP: Make sure you add suggestive and interesting link "description titles" and always have your outbound links open in a "new window," this will keep your post and page open on a separate tab or window in their browser.  When they close the window to your outbound link, they will be right back on your post or page.  (Don't use the open link in same window option) ActiveRain defaults to opening links in a new window.

Statistic: Average length of time someone spends on your post or site is less than 30 sec.  Hmmm...

#3 - Add Images, Graphics and Photos with Links.  Adding images and photos to your Blog is a key ingredient to all the above.  Imagine a newspaper with just "A WALL OF WORDS!"  No photos, no graphics or images, no sports or weather photos... MAJOR BORING!!  Adding images makes your Blog post more cosmetically pleasing to the eye and more interesting to your readers and visitors. 

Using photos helps bring out the visual aspects of your topic and makes a post more visually desirable.

(Just be sure to use your own images and photos, don't plagiarize)

Add descriptive title's to your photos, and create hyper-links the same as you do with "outbound links" it works the same way.  See Below. Last week I went to the Redwood forest with the family, Bob Stewart asked me to take a photo of us in the Redwoods (Bob's Father was a Logger) so this photo is for you Bob.  Notice the link, let's see if Bob clicks on it... :-)

"First Generation Redwoods in the National Forest located at Big Basin Redwood State Park"

The Andersohn Family at Big Basin Redwood State Park

A few things to remember about photos: Not too large, they don't need to fill up the entire computer screen.  Try to adjust them to blend well and flow with your post.  Include descriptive titles and descriptions, and if possible, create a link to the photo elsewhere like to your photo blog, or in my case, Flickr.  This will allow your readers to see the larger images and more photos if they so choose.

These are just a few ideas and suggestions.  Creating stickiness with great content and outbound links, adding images, graphics, and photos will draw visitors in and keep them longer, and writing a variety of consistent content will keep your readers coming back for more.

How To Create a Blog Post for Customers and Search Engines

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Karina Kfuri 07/30/2009 02:49 PM
  2. Larry Brewer - Benchmark Realty llc 08/31/2009 09:51 AM
  3. Elizabeth Arduain 09/24/2010 04:18 AM
Topic:
ActiveRain Community
Groups:
Active Rain Newbies
Blogging & SEO
The Art Of Marketing You
Rainmaking - Internet Marketing Strategies
HELP/FAQ (Read 'Purpose Statement' Carefully!)
Tags:
links
increase traffic
stickiness

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Rainmaker
191,572
Sheila Moran
RE/MAX Access (Garden Ridge, San Antonio, New Braunfels) - New Braunfels, TX
SanAntonioSheila.com, RE/MAX Access, 210-32

Brad,

Tips that I definately can learn from...thanks!

Jul 27, 2009 11:42 AM #71
Rainmaker
71,000
Sherry Laursen
Remax Premier Group - Wesley Chapel, FL
MAKING YOUR REAL ESTATE DREAMS A REALITY

Thanks Brad......all your tips are really appreciated!

Jul 27, 2009 02:40 PM #72
Rainer
25,439
Carol Riley
Berkshire Hathaway HomeServices New Mexico Properties - Albuquerque, NM

Brad, You are my hero! I am learning so much from you! I appreciate all the hard work you put in to this and the patiencce you show and put forth to teach the slow learners....MEANING ME.

God bless,

Carol Riley, Albuquerque, NM, Huntington Real Estate, www.CarolsellsNewMexico.com

Jul 27, 2009 03:09 PM #73
Rainmaker
242,046
Jenny Durling
L.A. Property Solutions - Los Angeles, CA
For Los Angeles real estate help 213-215-4758

Your blogs are always so informative. I feel like a complete newbie and like I need to go back and redo what few blogs I've written.  I was worred that linking to other sites would take people away from mine. Thanks for the grea tips once again!

Jul 27, 2009 05:52 PM #74
Ambassador
798,437
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Just FYI - from the ActiveRain Engine Room... regarding "The Importance of Labeling Your Photos for Google Image Search"  

Filling out the description field will automatically create the necessary "alt" tag when uploading an image. Search engines use the "alt" tag along with other heuristics to determine what images should be displayed when performing a search for images.

Providing a description for each uploaded image is recommended.

Jul 28, 2009 11:17 AM #75
Ambassador
1,508,482
Renée Donohue~Home Photography
Savvy Home Pix - Allegan, MI
Western Michigan Real Estate Photographer

Can I just call you "Cowboy Brad?"

Jul 28, 2009 02:45 PM #76
Rainmaker
384,742
Trumps Elite
Keller Williams Realty Acadiana - Lafayette, LA
Realtors/Career Consultant

Hi Brad and thanks for all the good tips. I'm new at blogging but can see addiction in my future!

I had never thought of the fact that the owner of the sites you sent people to will be able to figure out that I sent people there. Duh! Makes sense.

Now, if someone could just explain to me how they are able to put color in their titles and subtitles and enlarge the letters to make them stand out. I would really appreciate tips on that. Is there another toolbar we can download/use when writing posts?

Thanks again,

Chantal

Jul 29, 2009 12:42 AM #77
Ambassador
798,437
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

@Renee - yes!  :-)

Chantal - I use scribefire.com to create custom font sizes and colors with text. It's an add-on to the firefox browser, nit sure if it works with Internet explorer or not. 

You can create colorful text

and make it any size you wish...

 

 

Jul 29, 2009 05:18 AM #78
Rainer
85,729
Marianne Snygg
ERA Herman Group Real Estate - Monument, CO
ABR, ASP, GRI, SFR

Great info, Brad. Thanks. This issue is one I have. I haven't been doing outbound links, and I've never attached a link to a photo. I'll have to do that. And your tip to Chantal, tell me that you use Firefox. Do you use it only? Or do you sometimes use IE?

Jul 29, 2009 07:38 AM #79
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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Hi Marianne - I use Firefox, Safari, Internet Explorer, Google Chrome, and even Flock on occasion.  Many REALTORS have to use the Internet Explorer Browser for their MLS systems and just don't know or realize that you can use any browser (even simultaneously) for viewing other sites and webpages.  Since I primarily use Firefox on ActiveRain, that is why I suggested ScribeFire.com to Chantal.  All I have to do is press "Function + F8" and the window pops up and allows me to create colorful and resized fonts. 

About ScribeFire:

ScribeFire is an extension for the Mozilla Firefox Web Browser that integrates with your browser to let you easily post to your blog: you can drag and drop formatted text from pages you are browsing, take notes, and post to your blog.

Jul 29, 2009 08:19 AM #80
Rainer
85,729
Marianne Snygg
ERA Herman Group Real Estate - Monument, CO
ABR, ASP, GRI, SFR

Oh, my...that does sound good. I'll give hat one a shot. (er...those a shot.)

Jul 30, 2009 07:21 AM #81
Rainer
52,097
Edward Bachman
EXIT REALTY SOLUTIONS - Kingwood, TX
Your Kingwood TX Realtor

Don't know where you guys learn about all of this stuff....but sure glad that you do and that you share it with us!!!

Aug 01, 2009 01:16 AM #82
Rainmaker
1,079,273
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Brad, I'm a bit confused about the tags on photos - I have seen some people on AR who also write SEO posts and they title their photos sometimes with "-----Realtor" or "TheNameOfTheirCity&State" rather than anything relevent to the photo or link. This would be a great topic for a post to go into in further detail. Thanks!

Sharon

Aug 11, 2009 03:04 PM #83
Ambassador
798,437
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Hi Sharon, that would make for a great post, maybe when I get caught up with all the other posts I'm behind with, I'll add that one to the list.  I think relative content, keywords, and tags etc. are always the best bet.  Imagine someone searching google images for a photo of the Niagra Falls and coming up with a photo of a golf course or park bench.  lol~  :-))

Aug 11, 2009 04:58 PM #84
Rainer
18,249
Carlos Morales
Re/Max Homes and Estates - Irvine, CA

Very useful tips! Are tools within active rain capable of doing all that? or do we need extra tools?

 

Carlos Morales

Aug 21, 2009 05:27 AM #85
Rainer
5,845
Kathleen Smith
Weichert Realtors Suburban Properties - Westerly, RI
Communication, Expertise, Exciting

Hi,

I just want to say that opening in a new window can be helpful but if each open window has another link it can make for too many open windows which will slow the computer way down.  One way to minimize this is to have your links open in a new tab.  It makes it a bit easier to control.  Another thing about blogging is keeping is short enough and to the point.  Photos help break up the lines of typed information. 

Thanks,

KMS

Aug 22, 2009 01:28 AM #86
Ambassador
798,437
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Carlos - all the tools you need are right here on AR.

Kathleen - excellent point, I use tabs as well, but sometimes I require an additional window because I use multiple browsers.  Thanks for sharing that. :-)

Aug 25, 2009 03:45 PM #88
Rainmaker
231,989
Emily Lowe
The Lipman Group | Sotheby's International Realty - Nashville, TN
Nashville TN Realtor

This definitely helps me know more - stickiness is good!  Thanks Brad!

Sep 10, 2009 04:40 AM #89
Rainmaker
149,251
Linda Lohman
Fonville Morisey Realty - Cary, NC
Former Teacher/Broker

I love the idea of the quarky photo and link comments!

Oct 10, 2009 12:54 PM #90
Rainer
70,938
Buddy Snipes
Trusted Agent, Inc. - Northlake, GA

I haven't been using descriptive titles. Didn't even think about that. Thanks.

Oct 29, 2009 12:49 AM #91
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