202 Billion Photos on Google Labeled img~ The Importance of Labeling Your Photos for Google Image Search

By
Real Estate Agent with Myrtle Beach Homes Blog

Last week I did a simple test on an old post that I wrote titled: My 4th of July Festivities in Myrtle Beach, SC. What are you doing?!? In the article, I shared a few photos that I took of me grilling out some steaks to celebrate the holiday with the in-laws.  For fun, I edited this post & decided I would label my photos "Best Steaks in Myrtle Beach" I did this on purpose to prove a point. 

The Importance of Google Image SearchIn my post, that phrase is used nowhere other than just the labeling of my pictures. Today, I ran a google image search to see where my photos ranked.  I wasn't really surprised to find them in the #1 & 2 spaces on Google.  I know what many of you are thinking, "Who Cares if your photos rank high in google image search?"  Well, if you haven't paid attention to this before, you may want to now, because there is a tremendous amount of Google Juice involved.  When google searches your site, they are no longer just looking at the text comments. They are also reading your images & any text associated with the image to help categorize the web page.  

Peter Linsley, who is a product manager for Google Images did a great video on google images search. He explains why images are important to SEO & also why consumers are using image search.  The video gets very technical & geeky, so I will warn you ahead of time.  Nevertheless, it has a few good points.

Two Reasons to Appeal to Google Image Search for Consumers.

1. Images have a very broad exposure.  By labeling your photos properly, you are increasing your exposure tremendously.  In the example above, if I was searching for the best steaks in Myrtle Beach, I would use the regular Google search, but I would also look at the images to see actual photos of the steaks.  I am very much a visual person, so I want to actually see the results instead of just reading about it.

Before you say it, let me extinguish this complaint: "But this has nothing to do with real estate, so who cares?"  You are correct, this doesn't have a thing to do with real estate.  But, how many times do you visit a website from Google in search of one thing & end up noticing something else? Think with the Walmart Mentality.   Also, when you are placing your actual real estate photos, you should be labeling them as well for the searches.  Like stated before, it gives those using Google image search the ability to find you, & also helps increase your overall Google ranking.

2. People Search More than Just #1!  When someone is doing an image search, they are going to look at more than just #1 on the list.  In Fact, many times, they will search through several pages to find the photo that catches their eye. So even if you are not lucky enough to get your photo landed in the #1-5 spots, the importance of labeling the photos is still present because if you have the most visually appealing photo, the consumer will visit your page.

202 Billion photos Labeled img.

That is right!  There are over 202 Billion images on Google that have never been labeled properly.  That means there is such a huge amount of photographs out there that may be some of the most amazing pieces of art that nobody will ever be able to search.  ActiveRain has made it very easy for you to label your photographs. 

Labeling Photos Properly

Under the Image URL box you will notice the Image Description & Title.  You can set these to be whatever you wish.  I normally make them both the same so that there is no question to the search engines or consumers what the photograph is supposed to represent.  You want to make sure you fill in both boxes.  The Image Description is what Google will read & associate with the photo.  The title box is what consumers will read when they hover over the photo. 

If you leave these fields empty, both Google & Consumers May not know what your pictures mean.  Also the search engines cannot find you.  Implementing this simple & easy step takes only a few extra seconds while writing your posts, but the benefits from it can be endless. So, if you have been contributing to the 202 million, it is time to stop & contribute some SEO to yourself!

 

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. D B 07/28/2009 02:03 PM
  2. Paula Stone 08/31/2009 07:30 PM
  3. Charles Perkins 12/06/2009 04:26 AM
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Rainmaker
1,157,174
FN LN
Toronto, ON

3% of ActiveRain traffic from images.google.com?  I never would have thought that so many people would search via images and then click to the website.

The alt and title tags are also very important for screen readers used by people with poor or no vision.  It helps them understand what you are displaying in your picture.

Jul 28, 2009 01:17 PM #97
Ambassador
769,836
The Somers Team
The Somers Team at RE/MAX Access - Philadelphia, PA
Real People. Real Dreams. Real Estate.

Jeremy - Wow !  That is a lot of photos that are not labeled and a great point in terms of how important it is for all us to label our photos !  Great info !

Jul 28, 2009 01:31 PM #98
Rainer
20,346
Christopher Johnston
The Johnston Team - Metairie, LA

Excellent post. Very often people give no thought to the image description or "alt text". A SEO guru, and former employer, explained to me the importance of taking lots of photos of homes in your farm area and naming them with their addresses and your name or website. In Flckr you could add links in the image description and get some inbound links but recently those became no-follow so that use is gone but they still show up in search results for address and neighborhood searches, Some of these may also show up in the blended search results for keywords related to your market.

Please, heed Jeremy's word and properly label your images.

Jul 28, 2009 03:57 PM #99
Ambassador
890,730
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

3% of traffic coming from Image search is pretty cool... I know I get some, but i've never paid enough attention to know just how much.

Jul 28, 2009 04:23 PM #100
Rainmaker
1,004,467
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Jeremy:  What a great idea.  I never realized the importance of actually labeling my pictures.  Now... after your post... it all makes much better sense.  Thanks so much.  So now... I guess I'll see you in about a zillion months or so.  I need to go back and label all the pictures from my 541 posts.  Uh huh.  On second thought... maybe just try and do it from here on out, and go back and re-label whenever I can.  But... thanks again.

Jul 28, 2009 05:24 PM #101
Rainmaker
1,078,873
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Jeremy, I learned about labeling pictures early on but saw some bloggers labeling their photos "......Realtor" when it was a picture of a house, so I got confused. Bob just cleared that up. I'm very glad you posted this :) It had never occurred to me that Google images would be tracking our photos too.

Sharon

Aug 13, 2009 03:37 PM #102
Rainmaker
1,267,143
Al & Peggy Cunningham, Brokers
RE/MAX West Realty Inc., Brokerage - Brampton, ON
Our Family Wants To Help Your Family!

Jeremy, can you spell this out a little better for us:

If the "Image URL" takes them to the picture,

In "Image Description" would we put something like "Real in Brampton, Ontario" and  

"Title" would we put something like "kitchen"

Thanks for clearing this up.

Al and Peggy Cunningham

Aug 21, 2009 09:30 AM #103
Rainer
22,541
R. Eric Axelson
Keller Williams Luxury International - Cherry Hill, NJ
Philadelphia Luxury Real Estate

Great article. Although I am new to SEO, I consider myself fairly knowledgable (I am sort of a tech geek). That said, I have never even thought about SEO as it applies to images. I am going to start doing this immediately. Thanks Jeremy!

Aug 22, 2009 06:52 AM #104
Rainmaker
551,632
Jeremy Blanton
Myrtle Beach Homes Blog - Myrtle Beach, SC
Myrtle Beach REALTOR®- myrtlebeachhomesblog.com

Al & Peggy- if it is a picture of a kitchen, I would put Kitchen in Brampton Ontario for both boxes.

Aug 24, 2009 03:31 AM #105
Rainer
75,274
Eric Bracht
Bracht Realty Group - Boise, ID
Idaho Luxury Home Sales

Jeremy,

Your last post #105 answered my question. Thanks, great info!

Aug 29, 2009 03:01 PM #106
Ambassador
902,031
Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA
FrankRubiRealEstate.com

Jer, I am revisiting this post (without coffee again). I think I will make it my goal this week to visit my post with photos and update the labels. Thanks for sharing.

Sep 20, 2009 11:09 PM #107
Ambassador
902,031
Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA
FrankRubiRealEstate.com

Jer, I am revisiting this post (without coffee again). I think I will make it my goal this week to visit my post with photos and update the labels. Thanks for sharing.

Sep 20, 2009 11:09 PM #108
Rainer
44,539
Delete Account
Clermont, FL

Awesome advice! I never thought about the benefits of labeling, but I definitely will now!

Sep 21, 2009 06:20 AM #109
Rainmaker
202,414
Celeste Chism - Serving You in Crossville, Fairfield Glade, Lake Tansi & Cumberland Cove
RE/MAX Premier Choice - Crossville, TN
Serving You is My Top Priority

Awesome Post! Saving it to read it over again. Need to remember this good information. Thanks so much.

Sep 21, 2009 07:39 AM #110
Rainmaker
1,078,873
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Jeremy, this is such a great post - coming back to read and refresh my memory again on labeling photos.

Sep 21, 2009 03:11 PM #111
Rainer
20,346
Christopher Johnston
The Johnston Team - Metairie, LA

This is a small thing that a lot of people miss. You can go around your town taking photos of local places and tagging them with local keywords and put them in your Flickr account. I would also urge Realtors to take good pictures of listings and upload them to Flickr with address titles and use neighborhood and suburb names as tags. If you have your website link liberally sprinkled throughout your Flickr account it may lead to some extra traffic.

Dec 14, 2009 01:48 PM #112
Rainer
47,276
Cassi @ Knightyme Video Tours
Knightyme Video Tours - Lawrenceville, GA

Thank you for the tips

Dec 22, 2009 04:03 AM #113
Rainmaker
45,810
Lori Cofer
Beasley Realty - Moscow, ID
REALTOR, Moscow Idaho Real Estate

Jeremy,

Thanks for the post....I too haven't gotten slack...then when I checked my website stats I noticed some are coming in via those images....I too will be more faithful...and I appreciate the tip of writing the same in both fields...I had ALWAYS wondered about that!

Jan 02, 2010 01:10 AM #114
Rainmaker
120,264
Joe Cuchiara
Higher Ground Real Estate - Colorado Springs, CO

Great info, always something new to learn. Thank God for ActiveRain!

Mar 06, 2010 10:56 AM #115
Rainmaker
434,606
Adam Brett
The Adam and Eric Group - Fullerton, CA
The Adam and Eric Group, Fullerton's Finest

Very good info. Thanks for sharing. 

May 28, 2010 12:12 PM #116
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Jeremy Blanton

Myrtle Beach REALTOR®- myrtlebeachhomesblog.com
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