Have You Adopted the Walmart Mentality to Your Blog?

By
Real Estate Agent with Myrtle Beach Homes Blog

I  read a post earlier this morning from fellow staff member Joel Kruse on how within a three hour period he helped a new member, achieve page one results with her new ActiveRain Blog on Google.  If you missed the article, go read it here: New Rainmaker on the first page of Google in 3 hours the post is rather astonishing!

As I began reading the comments, one of the comments I saw by a few over & over was: "Lets be real, who cares if you are #1 for Manhattan Beach Events & Activities?  You need to be on page 1 for real estate terms in your area."   I wanted to take a few minutes to explain why writing about anything in addition to real estate can be an asset to your Real Estate business.

Adopting the Walmart Mentality to Your Blog

I don't know about anyone else, but I know that whenever my wife & I visit walmart we end up being there for a minimum of 30 minutes & spending close to $100.00 no matter what.  We go in to purchase a bag of potatoes & diapers & while inside realize that we needed paper towels, see an adorable outfit for Isabelle we can't pass up & need more shaving cream.  The reason that this happens is because Walmart has everything you could ever possibly need!  They are a smorgasbord of products. Also, you know that their prices are always going to either be better than the competition or very close.

This same principle is true to your writing on your blog.  While writing about community events & activities, or restaurants may not have Myrtle Beach Baseballanything to do with real estate, writing these posts bring consumers to your blog.  While they are there reading about a local restaurant, or an upcoming Marathon, they also notice you work in real estate & as they become comfortable with you as a local expert, they are also going to be telling others about your blog.  Also, they will check back regularly for more information & also connect with you.  Also, you never know who they may be telling about your site & the great info you shared about the local parade that is ready to buy a home now.

Here is an example to bring this into perspective:  A few years ago, I wrote about baseball & a major local tournament that was taking place here.  Shortly after writing that post, a gentleman contacted me one day.  He said, "Hi Jeremy, I read what you wrote about the upcoming baseball tournament.  My son is playing in it this year & I was wondering if you could help us find a place to rent for 10 days."  While I never ventured into the rental market & stuck strictly to real estate sales, I was kinda bummed he was looking to rent instead of purchasing.

I gave the man a the name of a nice condo development that did rentals & didn't think much of it anymore.  As the next year of the tournament rolled around, I received a call one day from this gentleman.  He said: "Hey Jeremy I have been following your blog for the past few months & it seems that the market in Myrtle Beach is really prime for us to purchase. When we come back down in a few weeks can we get together & look at property?"  I said most definitely!  So, we met up while they were here.  They ended up purchasing two properties from me as well as referred another 3 people to me.

That one small thing written about a baseball tournament resulted in over $30,000 in commissions because I wrote an article that appealed to this gentleman's needs, & also took a step beyond the call of duty to help him find a rental.  Also, he was able to relate to me because he knew I loved baseball enough to take time & write about it.  We had a common connection.  He didn't first come to me because buying a place here was on his mind. Just like when I visit Walmart I am not going in to purchase Isabelle a new dress, or my wife a new pair of shoes.   I am there for bag of potatoes.  But because the rest is available, I get that as well. 

If nothing else, write the post for the Juice!

Ok, so maybe you think this principle above is crazy & completely ridiculous.  If you do, that is perfectly fine and you don't need to believe it.  But, what about the SEO side of writing local content?  As you write these local content posts you are working on building a larger online presence.    Every time you write a post & submit it for the public to view, you are giving Google another page to index on your blog & increasing SEO. One of the things that Google loves is fresh new content.  The more content you can provide, the more it will love you. 

So, Have You Adopted the Walmart Mentality to Your Blog?

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Rainmaker
631,147
Don Rogers
Keller Williams Realty Chesterfield - O'Fallon, MO
Realtor, Broker, CDPE, GRI, OnullFallon MO & St Charles County MO homes

Jer,

I like the Wal-Mart idea and I do need to be doing more of it.

Jul 25, 2009 12:04 PM #5
Rainmaker
78,815
Cindy Cranston
Fulmer Realty- Floresville, LaVernia, San Antonio - San Antonio, TX

Great post! Loved the insight. Cindy Cranton~RE/MAX Vista~San Antonio,TX www.GoSeeCindy.com

Jul 25, 2009 12:06 PM #6
Rainmaker
655,832
Bob & Carolin Benjamin
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes

Never thought of it as the Walmart idea but it makes sense to call it that.

Jul 25, 2009 12:21 PM #7
Rainmaker
173,550
Christine McInerney
Great Life RE - Knoxville, TN
The McInerney Team, Knoxville TN Homes For Sale

Great post and nothing hits home (baseball pun intended) than a great analogy.

Jul 25, 2009 12:40 PM #8
Ambassador
1,726,107
Richard Weisser
Richard Weisser Realty - Newnan, GA
Richard Weisser Retired Real Estate Professional

Jer...

I agree ... I get more calls about events unrelated to real estate, but when they find out what I do for a living, they have a thousand questions for me. It's a great ice breaker!

Jul 25, 2009 01:04 PM #9
Rainmaker
552,846
Barb Szabo, CRS
RE/MAX Trinity Brecksville Ohio - Cleveland, OH
E-pro Realtor, Cleveland Ohio Homes

Jeremy, I love writing about local stuff because it really does make me more of an expert. When I had more time last fall I met up with business owners, took some pictures and picked up their e-mail address to add to my list. I try to keep my blog 50% local/personal, and 50% business. Seems to be working.

Jul 25, 2009 01:52 PM #10
Rainer
212,227
Carol Smith
Casmi Photography - Mebane, NC

What a great analogy, Jeremy!  And so true.  Yes - cosumers read the posts for information, but they also don't want to be drowned in data.  They would also like to get to know the people writing ... if just to be able to 'get in the groove' about the topic.

Jul 25, 2009 01:53 PM #11
Rainer
288,231
Leslie Helm
Tennessee Recreational Properties - Jamestown, TN
Real Estate For Trail Riders

I am writing blogs every day now and trying to use my tags in the verbiage so the search engines will pick them up and increase my visibility and I try to relate the blogs to the real estate work I am doing. I like the fact that the blogs are like little "infomercials" about things that potential customers can relate to and will hopefully feel a connection to me as a realtor. It has made me more aware as I look around and try to think of what I might write about tomorrow.

Jul 25, 2009 02:04 PM #12
Ambassador
920,046
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

The thing is we are establishing ourselves as real people who know, live AND love our communities.

We're finally getting a Walmart in Saline, it is almost ready to open.

So I guess you know how I feel about it. :0

Jul 25, 2009 02:36 PM #13
Rainmaker
145,306
TheMillsTeam YourSebringRealtors
Advantage Realty #1 - Sebring, FL
863-212-5441

I like the Walmart mentality approach...........as long as I'm not being asked to "roll back" my prices/commission.

Jul 25, 2009 03:02 PM #14
Rainmaker
1,157,174
FN LN
Toronto, ON

Jeremy - Another great way to think about blogging.  Between Bob's hyperlocal contest that is going on this week and your suggestions to write about non-real estate topics to generate real estate business, it's a lot of blogging we can do.  It's causing me to think more and more outside the box.

Jul 25, 2009 07:20 PM #15
Ambassador
902,031
Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA
FrankRubiRealEstate.com

Jer, on point. I posted two years ago about Chicago Cubs. My market is New Orleans who would give a care you say. While I am now working my 3rd client from that post. More local post is my norm. You need to show the customers who you are. I like to make friends first as I call it. That is my style which has work now 25 years. So check out my plain post about market reports, home owner clubs,  barber shops and the New Orleans Saints

Jul 26, 2009 12:45 AM #16
Rainmaker
150,060
Janie Coffey
First Coast Sotheby’s International Realty - Ponte Vedra, FL
Uniting Extraordinary Homes w/ Extraordinary Lives

connecting with people is the name of the game and showing your "real self" beyond the facade of simply a good and professional Realtor, is the naem of the game.  It's what makes you a person and not a commodity!

Jul 26, 2009 01:38 AM #17
Rainmaker
432,334
Jen Bowman
Keller Williams on the Water - Holmes Beach, FL
Realtor - Anna Maria Island & Bradenton FL

Jeremy, I was amazed that the Blog post I wrote about Fireworks in Atlanta got so many hits. According to my Get Clicky account, there were a lot of people looking for info on it. I thought that was great. We never know who's reading our stuff.

Jul 27, 2009 10:21 AM #18
Rainmaker
502,928
Lora "Leah" Stern 914-772-4528
Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY
Real Estate Salesperson

Jeremy, Loved your analogy.  The bottom line is that people want to know what's happening around them.  They want to know about the ballgames, the street fairs, the music festivals and the real estate market.  If they recognize you as the neighborhood guru, they'll consult you about real estate when the time is ripe.

Jul 27, 2009 02:41 PM #19
Rainer
233,613
Karen Bernetti
Southington, CT

Thanks so much for the push I really need to get going with this. 

Aug 06, 2009 04:28 PM #20
Rainer
22,541
R. Eric Axelson
Keller Williams Luxury International - Cherry Hill, NJ
Philadelphia Luxury Real Estate

Amazing article. I am getting ready to start blogging more reguarly and more varied topics. This is AWESOME motivation!

Aug 22, 2009 06:51 AM #21
Rainer
295,486
Stephen Kappre
KW Hometown - Mantua, NJ
Helping You Home

Great testimonial Jeremy - my current issue is balancing the local events versus real estate/mortgage blogs - lately we've had LOTS of good stuff to blog about, so I have to try and spread it out and still stay timely.

Sep 08, 2009 12:49 PM #22
Rainer
4,378
Mike Ontiveros
Century 21 New Millennium - Patuxent River Naval Air Sta, MD

I really liked this information.. I was having these exact thoughts today at dinner and came to the same conclusions but you just confirmed them for me.. thanks

Jan 10, 2010 10:04 AM #23
Rainmaker
1,465,464
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

It is very interesting point of view on blogging...

I believe that this is exactly what AR is doing now: adapting to 'the Walmart mentality':)

Jul 18, 2014 07:44 PM #24
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Jeremy Blanton

Myrtle Beach REALTOR®- myrtlebeachhomesblog.com
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