The Little Blog That Could - Rainmaker!

By
Real Estate Agent with Desert Gold Realty - Mesquite NV Homes For Sale Mesquite NV Realtor

This is a success story of a little blog that convinced me that being a Rainmaker is the best thing I have going for me in my real estate business - how the power of one blog post written by an amateur writer could make the difference between looking for a job and looking for an assistant.

My daughter, Annie, is a virtual assistant and does my website - she signed me up for Active Rain and mentioned it about 6 months later.  She didn't know anything about real estate, but recognized that Active Rain is a powerful real estate site, even then.  (Are your kids smarter than you, too?)  I didn't know what a blog was or that it could propel my little website to the first page of Google for a whole lot of keywords.

I didn’t even know what a url was, keyword, link - I didn’t even know how to text!  I was 55 years old - old dogs can’t learn new tricks, right?  Hey - was I ever wrong about that!

A few months later, I was exploring the blogs on Active Rain, and thought, “I can do this.”

Hey - I was right about that!  I started reading blogs on how to blog - I learned it right here on Active Rain.  Soon, this old dog was using and getting business from those new tricks.  My daughter is now my virtual assistant and webmaster - she built my Mesquite NV Homes and Condos website herself - her first website.  ($4.95 a month plus $7.00 per year for the url)  It moved from page 88 to page 1 of Google for many keywords since I joined AR and started blogging.  It only took about 5 posts.

All of my business is coming from my AR blog and the links to my website from it.  I don't mail stuff, I don't do floor time, I don't cold call.  I blog on Active Rain.  My website traffic increased dramatically when I added Hit Router, too.  It goes right to my Mesquite Nevada MLS signup page that my daughter created for me - we don’t have IDX here, yet - but it is working well because of my AR blog links to it.

I wrote this post about Sun City Mesquite before I had learned how to use keywords, add pictures and links.  I went back later and added them - the page views and clicks increased immediately and have been going up ever since - now 9121 page views and 7605 clicks on that one blog post and still going.  I didn’t know it then, but that is HUGE.  People were finding my blog from keyword searches.

Anyway - one Friday, I got a phone call from an out of state buyer who said they were coming to town to buy a house in Sun City Mesquite.

I said, “Who referred you to me?”

Oh, we have been reading your blog for awhile and decided to call you when we are ready.”

Well, they were ready - they bought a new spec home in Sun City Monday morning with cash and it closed 2 weeks later.

I still didn’t get it.  I thought I just got lucky.

Same week, I got another call from the same old post.  They bought a new house on the next street.

Mesquite NV RainmakerThen I got it.  So I wrote a few more posts about the same hot neighborhood and put them on my AR outside blog - everything about real estate goes there now - I don’t want to share my page views, the only face on my outside blog is mine.  The only links on my outside blog are mine.  All mine.

End of story of that one blog post?

No.  It is still working for me.  When sellers google their neighborhood, they are looking for someone who knows something about it.  And they are looking for a real estate agent that will provide lots of visibility for their property - they want it on the internet, not just on Realtor.com and other bulk sites.

I have 2 current listings from that post, one of which closes escrow next week - the buyer‘s agent sent my blog post about it to the out of state buyer.  :)

My other Sun City Mesquite resale home for sale will sell soon - no doubt about that - My AR Google juice is working on that one.

EDIT - SOLD - from a call on the above blog!

Another in escrow with a buyer who lives in Saudi Arabia and called on my blog.  She is building a new Sun City home, will be done in September.

And one more in escrow from it - I am not sure which post in the series this buyer saw first - same subdivision - closes in August.  Number 5!

 

Last week Annie added a page to my website just for Sun City Mesquite Resales.  Of course, it is ranked already and comes right up in searches - because I link to it from my blogs.

I am a Rainmaker - my blog is viral!

Any questions about why you should be a Rainmaker, too? 

I believe in paying it forward.  Call me if you need any help with your AR blog.  702.622.1177

close

Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Ginger Harper 07/27/2009 01:19 AM
  2. Douglas Ching 10/22/2009 10:36 AM
Topic:
ActiveRain Community
Groups:
Rainmaking - Internet Marketing Strategies
Outside Blogs
Addicted to Active Rain
Tags:
rainmakers rule

Spam prevention
Show All Comments
Ambassador
1,727,077
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Virginia,

If learning is not advancing, then what is it? And if you did not measure it and do not see it as it comes in increments, others see the leap.

But anyway you look at it, i rather read the story how you made it, then a story how some prominent blogggers are trying to get a job at a pizza place.

The difference is inspiration to others. And it should be.

Jul 29, 2009 07:31 PM #91
Rainmaker
814,296
Bill Ladewig
LoanOfficerSchool.com - Escondido, CA
Experience Is Your Advantage

Great job Virginia, I attended an AR class yesterday and for the first time was exposed to super blogging and I am very excited about learning all I can and helping others do the same.

Jul 30, 2009 07:57 AM #92
Rainer
288,231
Leslie Helm
Tennessee Recreational Properties - Jamestown, TN
Real Estate For Trail Riders

Real estate is changing by the minute. I first thought that "blogging" was a waste of time for losers....oh, was I wrong! I have now subscribed to several posts so I can learn as much as I can as fast as I can. The power of the internet makes floor duty and cold calling seem like the Stone Ages.

Jul 31, 2009 01:22 AM #93
Ambassador
536,905
Virginia Hepp - Mesquite NV REALTOR
Desert Gold Realty - Mesquite NV Homes For Sale - Mesquite, NV
Mesquite NV Homes and Neighborhoods - Search MLS

Blogging makes such a huge difference - the search engines see anything from Active Rain as relevant real estate content - the more often you post, the more current your blog is as far as relevant content.  To keep a post up high on the search results, you should write more than one post with those keywords and use a linking strategy with your posts and your website.

Aug 18, 2009 09:17 AM #94
Rainmaker
1,571,796
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

You are really embracing the power of the Rain!  Congrats on all the business you have created for yourself.

Aug 21, 2009 03:28 PM #95
Ambassador
536,905
Virginia Hepp - Mesquite NV REALTOR
Desert Gold Realty - Mesquite NV Homes For Sale - Mesquite, NV
Mesquite NV Homes and Neighborhoods - Search MLS

Thanks, Georgina - hope your blog is working for you!

Aug 23, 2009 03:25 PM #96
Rainmaker
10,285
Mona Montanino
West Palm Beach, FL

thanks for the info., I just signed up to do outside blogs, and not quite sure about it all...just taking it in, one day at a time!  :)  All the best!

Sep 04, 2009 06:25 AM #97
Ambassador
536,905
Virginia Hepp - Mesquite NV REALTOR
Desert Gold Realty - Mesquite NV Homes For Sale - Mesquite, NV
Mesquite NV Homes and Neighborhoods - Search MLS

Mona, good luck with your new outside blog, and call me if you have any questions - then come back and post the link here so that we can check it out.

Sep 04, 2009 12:08 PM #98
Rainmaker
10,285
Mona Montanino
West Palm Beach, FL

You are very sweet, I can't believe how helpful everyone is!!  You are my new hero!!  I am kind of an old dog, and I don't like new tricks at first, then after awhile I get used to it and I am fine! ;)  Cheers!  Mona

Sep 12, 2009 07:11 AM #99
Ambassador
536,905
Virginia Hepp - Mesquite NV REALTOR
Desert Gold Realty - Mesquite NV Homes For Sale - Mesquite, NV
Mesquite NV Homes and Neighborhoods - Search MLS

Mona, and the new tricks are pretty easy after the first time, aren't they?

Sep 12, 2009 11:38 AM #100
Rainmaker
10,285
Mona Montanino
West Palm Beach, FL

I will let you know.  Thank you again Virginia!!! 

Sep 12, 2009 01:36 PM #101
Rainer
125
Jon Capriola

Thanks for this information and will remembar always activerain.com

Sep 14, 2009 06:53 AM #102
Rainmaker
1,082,280
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Virginia, lightbulbs are definitely going off in my head! I'm so far from a year ago, but this post has put another piece of the puzzle in place. Do you post about local businesses in your outside blog? Just curious about that - I wrote a piece today abut a local locksmith, which is relevant indirectly, but not directly real estate. I guess I'll just have to visit your Mesquite blog to see how you handle it.

We were at Disney World for my husband and daughter's birthday when this wonderful post was Featured - thankfully, Annie's post was Featured today, so I found it. Thanks for paying it forward, Virginia!

Sep 29, 2009 01:56 PM #103
Ambassador
536,905
Virginia Hepp - Mesquite NV REALTOR
Desert Gold Realty - Mesquite NV Homes For Sale - Mesquite, NV
Mesquite NV Homes and Neighborhoods - Search MLS

Mona - call me anytime if you would like some pointers on your blog and profile.

Frank and Sharon - I, too, am so far from a year ago!  I do post about Mesquite businesses, on my outside blog and localism.  It is all relevant to real estate.  I like to thank small business owners who do a good job for my clients and to create interest in local stuff. 

Also - if someone were getting ready to sell their house, might they want to clean their carpets before they even call a Realtor.  There is my recommendation for a carpet guy - with my logo and contact info.

My outside blog is www.mesquitenvrealestateblog.com - it is for real estate and local info.  The how to posts stay on my AR blog.

Your blog is really looking good - hope it brings business.

Sep 29, 2009 07:17 PM #104
Rainmaker
534,844
Liz Moras Migic
Chilliwack, BC
Chilliwack, British Columbia - Realtor

Amazing absolutely amazing -boy have I got a lot to learn from you girl! :-) So glad for your success -much deserved!

Oct 10, 2009 04:03 AM #105
Ambassador
535,424
Kate Elim
Dockside Realty - Spotsylvania, VA
Realtor 540-226-1964, Selling Homes & Land a

Hi Virginia...Would your daughter like to have a mom in Virginia too?

This is amazing.  What an inspirational post.  I am so happy that Liz mentioned it in one she posted.  I just looked up above and saw that she just the same adjective I did (must confess too many comments for me to read at this hour).

I need to re-read and re-read this to keep me posting and hopefully to start doing a better job with my content.

Kate

Oct 12, 2009 04:32 PM #106
Rainer
129,136
Dan Quinn
The Eric Steart Group of Long & Foster Real Estate - Silver Spring, MD
Dan Quinn

Thank you Virginia.  This is exciting. 

You have confirmed for me what I have believed and preached lately, that blogging works and is creating a paradigm shift in the internet world of real estate.  Thank you for your inspiring post! 

A special thanks goes out to Liz Moras for directing me to your post this morning - Thanks Liz!

Oct 12, 2009 11:19 PM #107
Rainer
24,000
Aaron Hoffman
Florida Homes Realty & Mortgage - Jacksonville, FL
FSBO Marketer and Strategist

That's awesome to hear about the power of AR.  It doesn't take much to have people find you on Google and learn more about you.  This definitely gives me incentive to keep posting!  Thanks!

Oct 13, 2009 12:06 AM #108
Rainer
204,707
Jane Cross
Homes By Cross serving Charlotte NC Real Estate Needs - Charlotte, NC

Virginia! KUdo to you! What a great job and what a great strory! Plus, kudo's to your daughter creating a site for you and dragging you into the world of blogging!

Oct 20, 2009 05:19 AM #109
Ambassador
536,905
Virginia Hepp - Mesquite NV REALTOR
Desert Gold Realty - Mesquite NV Homes For Sale - Mesquite, NV
Mesquite NV Homes and Neighborhoods - Search MLS

Liz - thanks for the compliment and the mention on your post.  Blogging works and I don't write nearly as well or as often as most of you.

Dan - thanks for coming over - :)  Keep blogging, it works. 

Aaron - no, it doesn't take much - some proper keyword phrasing, good links, and Active Rain google juice.

Jane - Kicking and screaming!  At first, I didn't believe a word she said about blogging - I thought it was kid stuff.  :)

Oct 20, 2009 05:57 AM #110
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Ambassador
536,905

Virginia Hepp - Mesquite NV REALTOR

Mesquite NV Homes and Neighborhoods - Search MLS
Questions about Mesquite NV - How can I help you?
*
*
*
*

Additional Information