Zillow - From A to our Favorite Letter, Z! 26 Ways to Use Zillow, Plus Free Marketing Tools.

By
Services for Real Estate Pros with Zillow

Yes, Zillow is mostly known for Zestimates, but in the three and a half years since we launched, we have evolved into so much more. Here are 26 highlights -- from A to Z -- including some training resources and videos.

A – Advice Market your expertise in our real estate forum where consumers and professionals connect. Receive e-mail alerts when questions are asked in your area. Watch this video about Zillow Advice.

B – Badges. People who are the most helpful in the Zillow Community are rewarded with better placement throughout the site and are given Zillow All-Star and Zillow Local Expert badges.  These can also be added to your blog or Web site.

C – Comps.  Learn how to find comps on Zillow by watching this video.

D – Duplicate listing data. When we receive listing data from multiple sources, whose information do we use? Learn how Zillow uses trumping order when receiving a listing from multiple sources.

E – E-mail updates from Zillow. We send all kinds of e-mails that can benefit you, including corporate updates, saved listing searches, updates about a home that may not even be on the market, and interest rate alerts.  Learn more how to customize the information you recieve from Zillow and sign up for free Zillow e-mail today.

F – Free ways to market yourself on Zillow (video).

G – Get instant and anonymous loan quotes in our Zillow Mortgage Marketplace. Great place to check current rates and help your clients get started in shopping for financing. Learn how Zillow Mortgage Marketplace works.

H – Homeowners can claim and edit their homes on Zillow. See how you can claim your home and edit your home's facts on Zillow. (More than a million people have done it!)

I – iPhone. Over 650,000 downloads in the first 3 months have made this the No. 1 mobile real estate application. If your listings are on Zillow, you are mobile too!  Watch a quick video about  Zillow's iPhone App and download this wildly popular app.

J – Just for fun, Dueling Digs! Get home remodeling and decorating ideas or vote on your favorite home designs.  Warning, this can be addictive!

K – Kool widgets. Tons of fun widgets you can download for free to get interesting real estate content for your website or blog. Select from this list of Zillow widgets and watch this video why you should add Zillow content to your site (remember: content is king).

L – Listings. Post yours -- for free! Find out how to add your listings on Zillow.

M – Make Me Move. This is an interesting group of homeowners who haven’t decided to go actively on the market yet, but have assigned a value of what it would take to make them move. Learn how to approach someone with a Make Me Move house (video).

N – New! Local Pages.  We compiled all the data from the site onto these pages and localized it.  Learn about the overhaul to our Real Estate Market Reports. Here is a great example of how to implement Zillow data on a local level.

O – Overview of Zillow. Yes, you're reading the overview, but here is a video overview of Zillow.

P – Professional Directory. Add yourself to the Zillow Professional Directory -- for free.  Just create a profile and click a box in the setup to be included.

Q – Quotes. Find out what type of interest rates are being quoted right now in the Zillow Mortgage Marketplace.

R – Reports on Housing Trends.  Spot housing trends from the customizable, local housing data that is carved out of the 90 million homes we have online. Better yet, just go to your Local Pages on Zillow.

S – Showcase Ads. Want your home or brand to appear every time someone searches in a certain ZIP code? If so, Showcase Ads are for you.  Learn about Showcase Ads and how much your ZIP code costs.

T – Three, free ways to market yourself on Zillow. (video)

U – Update your free profile on Zillow. It is important for the information to be complete as it can affect your response from Zillow users and search engines like Google. Watch this video to learn how to Create a great Zillow profile.

V – Videos! Learn more about the Zillow folks you see here regularly on ActiveRain, including Sara Bonert, Spencer Rascoff and David Gibbons.  Add a video of yourself on your Zillow profile. It can be of yourself, or a listing. Change them out!

W – Why should a broker send a listing feed to Zillow? (video) 

X – X marks the spot. But why is that spot wrong on the map? Learn how to edit a home’s location on Zillow.

Y – YOU! Learn how to become a Zillow All-Star or Local Expert and show up higher in Zillow Directory search results.

Z – Zestimates. What else would we end with, but a video on how the Zestimates work and how to best describe them to your clients.

Thanks for making it all the way to Z! If there's anything you need help with, don't be afraid to ask.

Signed,

Sara with an S!

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Rainmaker
678,889
William James Walton Sr.
WEICHERT, REALTORS® - Briotti Group - Waterbury, CT
Greater Waterbury Real Estate

I'm glad you compiled this list. Several of teh features you've highlighted here I'be been wanting to do, but did not know how to implement them, so I'm glad that you have video tutorials on them.

Jul 30, 2009 03:39 AM #1
Rainer
22,751
Bob and Sue Whigham
Better Homes and Garden Real Estate Big Hill - Kettering, OH

Hello Sara.  Useful information.  I'm a Realtor in the Dayton Ohio area and will be using Zwillow more. Thanks.

Jul 30, 2009 06:44 AM #2
Rainmaker
519,373
Ken Tracy
Keller Williams Realty Infinity - Naperville, IL
Helping clients buy and sell since 2005

Hi Sara.  Made it all the way to Z...

Haven't full utilized Zillow just yet.  Got my toe in the water.

I am keep up to speed and will take the plunge soon!

Ken

Jul 30, 2009 07:25 AM #3
Rainmaker
806,028
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Sara I guess I haven't fully utilized this great site yet. Hopefully next month,I am going to kick a notch by becoming more involved and branding myself on Zillow. Great post.

Jul 30, 2009 09:10 AM #4
Rainmaker
44,282
Keith Kyle
South Bay Brokers - Hermosa Beach, CA

Hi Sara.  This is certainly good information and I've actually gotten and closed a listing from a seller that found me on Zillow! 

Jul 30, 2009 09:12 AM #5
Rainer
1,080
Ajay Mehta
Business Development Intern @ Zillow - Seattle, WA

Cool post Sara. Clever way to outline the broad scope of our features, but still show that they're easy to understand and use.

Jul 30, 2009 11:10 AM #6
Rainmaker
262,129
Christianne O'Malley
RE/MAX Realty Affiliates - Reno, NV
Exceptional Service - Delivering Results in Reno!

I live in a semi-rural area and I truly dislike your Zestimates, but in theory, I like what you guys are trying to do. And just a few days ago, I picked up a potential client of Zillow, so you gotta love that ;-)

Jul 30, 2009 12:08 PM #7
Ambassador
769,836
The Somers Team
The Somers Team at RE/MAX Access - Philadelphia, PA
Real People. Real Dreams. Real Estate.

Sara - Wow !!  That is a lot of good reasons.  We just recently subscribed to enhanced services and listings at Zillow and are excited about the potential opportunity there.

Jul 30, 2009 12:13 PM #8
Rainer
56,837
Lissa Uder
RE/MAX Next Generation, LLC - Lebanon, MO
Your Lebanon MO Real Estate Agent

Great stuff! I've been on Zillow for a few years now, but haven't taken advantage of it to the fullest extent. Thanks for pointing me in the right direction!

Jul 30, 2009 12:39 PM #9
Ambassador
627,812
Roland Woodworth
Q Realty - Clarksville, TN
Q Realty - Power In Real Estate

Thanks for the A to Z list for Zillow.. I will have to get better at visiting the site

Jul 30, 2009 04:31 PM #10
Anonymous
Diane Donnelly

Hi Sara.  What a great post.  Very helpful and a great resource.  I don't spend a lot of time on Zillow, but should obviously consider it!

Thanks for spending the time compiling this info!

Diane

Sep 21, 2009 10:23 PM #11
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Sara Bonert

Real Estate Internet Marketing
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