Twitter is the fastest growing social networking site on the web today. It is a great resource for real estate agents because there are certain to be users in your geographic area that are using Twitter religiously, plus you can gather ample amounts of news, marketing ideas, articles, tools, and general intelligence. If you aren't using Twitter yet, you best sign up today. You won't regret it. I'll even give you some tips on how to gain clients and referrals...
TWITTER SEARCH IS YOUR BEST FRIEND
Ah, the Twitter Search. An amazing tool. We are based in Harrisonburg, VA, so I'll use our city as an example. Once logged in to Twitter, agents can go to http://search.twitter.com and type in various search terms to see what other Twitterers are saying. You can use this to your advantage!
For example, we want to know when folks are talking about Harrisonburg. So, I type "Harrisonburg" into the search box. In 0.2 seconds, there is a list full of recent tweets with the word "Harrisonburg" in them. Sweet! Now what?
Use this list to your advantage! In the past, I've followed someone and replied to someone because they tweeted about moving to the Harrisonburg area, or mentioned a job interview in Harrisonburg. They'll likely need a real estate agent like myself when moving. If I can't help them with a home purchase, I can get them in contact with a property manager. I can make a new contact. I can put them on my mailing list and keep them informed of what I'm doing in the local real estate market.
With every connection you make on Twitter with a local resident, you'll make hundreds more. You'll be the friend-of-a-friend, the follower-of-a-follower, and with all of those connections, you'll have created a large network full of potential clients and referrals. Please one, and you'll likely get more.
Twitter isn't about following random people for the sake of following someone. You should have a strategy with each follow. As real estate professionals, we need to be constantly looking for new ways to market ourselves, and Twitter is a fantastic resource for gaining new clients.
Go. Tweet. Search. Success!
Comments(6)