Share your knowledge and the secrets of your hometown!

By
Services for Real Estate Pros with | Nashua Video Tours
When most buyers and sellers are searching online - especially early in their search - the last thing they are interested in is a house salesperson!

What they are looking for is education, information, listings, and generally learning the process of home buying or selling as they casually sift through and absorb the seemingly endless amounts of information available online.

If you want to learn about cities such as Boston or Chicago or any other major city, it's very easy to find plenty of that online. But if you're interested in a small, residential community or a small neighborhood in a major city, it can be very difficult to find out ANYTHING about these small communities. (generally it's a short paragraph that came from the Chamber of Commerce site that every Realtor lifted for their site!)

One of the single best ways to make your website "sticky", to showcase a small neighborhood and it's quirky shops, neighborhoods and residents is to do a community video tour! Not only that, at the same time you are selling yourself... your knowledge of the community. Inotherwords, you're giving people what they want (information on the community) and at the same time, giving them an opportunity to meet and see you (what they don't want!).

The shelf life of a community video is essentially - forever! Over time, building a library of community videos can provide a rich addition to your website, separate you from virtually all of your competitors and at the same time showcase you as the community "expert".

It's a "win-win"!

Comments (45)

Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Great post ! I'm not sure I would know where to begin at this point, but you've given me the vision .

Jul 27, 2009 11:47 PM
Irene Kennedy RealtorĀ® in Northwestern NJ
Weichert - Lopatcong, NJ

Fred,

So many fabulous ideas that I now want to steal incorporate. Bookmarked for an ActiveRainy day!

Jul 27, 2009 11:56 PM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTORĀ® - Oklahoma Investment Properties

Fred, I am working with a designer that does a custom map of 20 points of interest. Ity has the ability to add video to each point. I saw one at www.pegdelp.com in her communites and i am working on it now. You are so right.

Jul 28, 2009 01:15 AM
Deborah Wilson
Hackenberg Realty Group - Canton, OH
Stark County OH Real Estate

Fred, Great clear video.  Why does the video stop every so often?  Do you walk around and use a video camera?  I'm really interested in this.

Jul 28, 2009 01:18 AM
Norma Brandsberg
Marks Realty Co. Inc., Lynchburg, VA, 540-586-9496 - Forest, VA

I have just started doing this and the videos are showing up well on Google.

Jul 28, 2009 02:13 AM
Fred Light
| Nashua Video Tours - Nashua, NH
Real Estate Video Tours for MA and NH

Deborah:  The video stops or stutters for 1 or 2 reasons (or a combination of both!):

You're on an older computer with a processor that doesn't handle video very well.  Anything newer than 2-3 years old should be fine.

You have a slow internet connection.  People think that broadband means fast - it doesn't.  Most companies tier their offerings and their least expensive "broadband" oftentimes is one step above dialup.  (the big advantage is that you can use your phone at the same time!)  If the video buffers, it means you're watching the video slower than you're downloading it.  When it stops to 'buffer', it's actually downloading a bit more to get ahead of you!  If you grab the slider and slide it back to the beginning and start over, it will probably play smoothly since you've got a more sufficient amount downloaded ahead of your viewing.

Another issue is a cable connection.  You are sharing your connection with all of your neighbors!  So typically in the evening when people get home from work they all hop online and your connection can slow to a crawl.  You'll find it faster in the morning when everyone leaves for work.  Same is true in an office with many computers that share one connection... you're sharing that bandwidth with everyone else.

If you have a recent computer and a decent broadband connection, you should be able to view them without any buffering though.....

And yes, I do walk around and use a video camera!

Jul 28, 2009 02:23 AM
Joetta Fort
The DiGiorgio Group - Arvada, CO
Independent Broker, Homes Denver to Boulder

These videos are wonderful, would be a real boon for relocating folks to find. My daughter was recently looking into moving to CA, and couldn't find any community info, just 'real estate agents selling themselves'.  For those of us concerned about the cost of doing one for each community we serve, it seems to me that ANY video would be better than nothing. If someone came along and produced a snazzy one that blew yours out of the water, you'd have to re-think. But until then, being first would probably be priceless.  I'm gonna have to get a camera - maybe I'll find a post here on AR about which one to buy?

Jul 28, 2009 02:33 AM
Tere Rottink
CoastalVa Realty Inc - Virginia Beach, VA

Cool videos.  Since I have a short attention span, I try to make mine pretty short.  You have given me some great ideas.  Tere

Jul 28, 2009 06:06 AM
Patricia Harris
Celtic Realty - Dunedin, FL

Excellent Post!  I love talking about and sharing my hometown, Dunedin, FLorida

Jul 28, 2009 07:21 AM
Monica Bourgeau
Portland, OR
Business Coaching

Great information, we love blogging about the local area for the same reasons, people love it, it's great for SEO, and it gives people a chance to get to know us at the same time.

Jul 28, 2009 08:28 AM
Team Honeycutt
Allen Tate - Concord, NC

I like your idea, When I do tours for local businesses I try to make my town personal to them. 

Jul 28, 2009 11:17 AM
FN LN
Toronto, ON

Hi Fred - It's a great idea to use community videos.  I first came across your websites completely independently of ActiveRain and bought a Merlin last month solely because you use one.  I had never heard of it before I saw your video.  I'm still trying to get the hang of using it, especially with respect to balancing.

Jul 28, 2009 01:11 PM
Brian Madigan
RE/MAX West Realty Inc., Brokerage (Toronto) - Toronto, ON
LL.B., Broker

Fred,

This is an excellent idea.

Sometimes some of the smaller sought after areas are just a few blocks by a few blocks.

Naturally, it helps if it already has a name.

Brian

 

Jul 29, 2009 09:40 AM
Anonymous
Sagar

I liked this idea. This is a great way to learn about new towns and places. I am planning to start a similar initiative on <a href=http://propertieshomesandmore.com><b>my Properties site</b></a>, with due credit to you of course. Thanks for this.

Jul 29, 2009 04:24 PM
#39
Jenny Durling
L.A. Property Solutions - Los Angeles, CA
For Los Angeles real estate help 213-215-4758

Perfect timing for the subject!  I've been trying to determine what small town businesses to write about. I've found that I get alot of Internet leads from out of town that would really like to know more about what the communities I serve have to offer.

Jul 29, 2009 07:21 PM
Debra Kukulski, Broker Associate
RE/MAX Suburban - Cary, IL
SRES;SFR,CDPE;GRI;ABR;e-PRO Realtor, Northern IL

Your videos are fantastic!  This is a great idea:-)

Jul 30, 2009 01:46 AM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Amen. A house is and house but where is that house located is the key..the flavor. Why should someone that has never been to your area considering investing there, moving there. It's the fun stuff, events that happen in your unique area of the planet. Good post and new approach to marketing real estate...market the area and it can help sell the house, land, farm, whatever!

Sep 09, 2009 02:27 AM
Neal Pender
IMPACT Carolinas Realty LLC - Concord, NC

Great work!  I love the concept and execution.  This is a great idea for helping new prospects build some rapport with an agent.  Thanks!

Dec 04, 2009 01:25 PM
Loreena and Michael Yeo
3:16 team REALTY ~ Locally-owned Prosper TX Real Estate Co. - Prosper, TX
Real Estate Agents

Fred - I found you as I was researching some camcorders for real estate. I remembered that I've seen your name online when I read the comment on a forum you participated. This is where I plan to grow for 2010, hence researching a good camcorder. The digital camera ones and the pocket camcorders do not seem to fit my quality control.

In the forum you recommended Sony HC3 camcorder - would that still be something you consider today given all the product, costs and value knowing I am a Realtor who only plans to do this, but not make this my source of income?

Dec 25, 2009 10:05 PM
Fred Light
| Nashua Video Tours - Nashua, NH
Real Estate Video Tours for MA and NH

Loreena:  The Sony HC3, HC7 and HC9 have all been discontinued, but they are FINE cameras and can be had online for far less than they originally sold for (I paid over $1,000 for mine several years ago).  You can probably pick one  up for around $600 I would guess.  It's full high definition, records uncompressed to TAPE (MUCH better than the compressed formats of the new cameras, plus tape is inexpensive and readily available at a drugstore, so you have plenty of inexpensive storage.  This is very important if you take it on vacation - who wants to have to download all of your footage every day?).

Any camcorder that sells for $600 and above these days will give you a LOT of good quality for what you want to do!

Dec 26, 2009 02:21 AM