What is Stage to Lease? Is is the same as Stage to Sell? Yes, Stage to Lease is about home staging your rental apt, or house for lease or rent. Home staging is about showcasing the space of the unit to highlight it's best features and to appeal to as broad of segment of the prospective tenant market as possible. Stage to Lease is pretty much State to Sell particularly int he fundamentals.
1. Before staging begins, repair the unit.
2. Before staging begins, declutter the unit.
3. Before staging begines, professionally clean the unit.
4. Now it is ready for staging. Provide furnishings to create purpose in the space and define the space. Staging create focal points that direct the eye from room to room.
5 Add in accessories. Accessories are very important to successful staging. The accessories are like the jewelry of the unit, the whipped cream on the dessert.
Staging is not decorating as decorating is personal. Staging to lease is about appealing to broad segments of the market to appeal to as many tenants as possible. Staging is the model home approach, only better. I sometimes say light model home approach and less expensive toboot.
Why stage to lease? Staging the unit helps the buyer begin to mentally move in. Staging the unit helps the tenant see their own furniture in the unit. Staging the unit directs the flow of the tenants eye to the focal points and the best features of the unit. For example if there is a fireplace, staging the mantel with accessories ensures that the new tenants have experienced this focal point.