Right now ActiveRain has a great contest going on where you can get 1000 points just by writing hyper local content. So that then begs the question, "Great, but what should I write about? I sure want those darn points!"
Coincidentally, Zillow just launched our Local Pages which has all kinds of local data that can be chopped up and served in many different ways - perfect to use in your local blog posts and score some bonus points!
First, click on the new Local Info tab.
Just going into the Overview tab of the local pages, you can see a wealth of info. For example, in my Chicago neighborhood of Near North, I can see:
- Zillow Home Value Index (remember this is an index of all homes, not just the one that are for sale or are currently on the market) is $344,000, representing a 1-Year Change of a positive 7.5%.
- 98.3% of the type of homes in Near North are condos, verses only 1% are single family homes.
- 43.4% are single verses 40.8% are married. (important to know if you are moving to a new neighborhood in search of a future spouse)
And from there I can see photos of the area that people have posted (this could be another blog post in itself on how to use your community photos for marketing purposes) and any questions people may have asked in the Zillow Advice in the Near North neighborhood.
If you want more information about home values and prices, click into the appropriate area from the side bar. Here is where you can really sort and chop up the data into interesting talking points.
You can select up to four neighborhoods to compare side by side, and you can alter the data to appear for one, five or ten years.
By clicking on these various filters, you should be able to come up with a number of great local posts.
Good luck to all with the contest. What a great way to pick up some extra points, get some great information about your neighborhood out to the public, and score some SEO juice.