7 reasons you need a Facebook Business Page

By
Education & Training with Tech and Social Media Consultant

 

Yet another post on Facebook Business Pages

Facebook allows for custom creation of fabulous pages. They (Facebook) call them Fan Pages but really they are Business Pages.  Instead of “Friends” your Page collects “Fans”.  Hey, I’m not a big Fan of the term either.

What can a Facebook Business Page do?  Almost anything. The best analogy is that a Facebook Business Page is a website/blog within Facebook.  One of the most important things about a Page is that it separates your Personal (family, friends, church, and old girlfriends from 20 years ago) from your Professional Persona of today.  Fans of your page do not see the Church BBQ pictures.  The only Politics, Sex and Religion they’ll see is what you chose to share with them.    You still can have personality (and should).

Yes you can get a Custom Vanity URL for your Page if you have 100 Fans.  You do not need to have 100 fans to create a page.

Here’s 7 reasons why your business needs a FB page.

  1. Pages allow a business to “Publish to the Stream” (this shows up on your fans homepage)
  2. Pages allow a business to engage fans with Rich Media (video, pictures, events)
  3. Pages let a business analyze how fans are interacting with the Insights Dashboard (FB has deep analytics)
  4. Pages let a business increase SEO (pages show up in higher Google keyword searches)
  5. Pages allow you to run highly targeted demographic ads to attract only those that are relevant to your business.
  6. Pages allow you to arrange Tabs in the order you like (with the exception of the Wall and Info)
  7. Pages allow you to force a particular tab to open first for new visitors.  Example: You can have a tab that introduces your team, your area, or you.

Do I have a Facebook Page?

It’s easy to tell. Pull up your URL.   If under your picture (top left) it says “Edit Page”  – then it’s a PAGE!

Here’s http://facebook.com/MikeMuellerConsulting

Mike Mueller on Facebook

If under your picture you see “View Photos of Me” – that’s a Profile!

Mike Mueller

That’s almost everything you need to know about Pages.

There’s just one more thing…

It’s easy to create a Page on Facebook.  It’s easy to draw people to the page.  What isn’t easy is to keep them there.  You need to have compelling content.

If your page has just the “Wall”, “Info” and other stock tabs – your new found Fans will be out of there before the page loads! It’s easy to automate new inflow of content.  You can bring in blog posts, Tweets, Flickr, most anything and do so automatically.

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Comments (12)

Terrie Leighton
Ferrari-Lund Real Estate - Reno, NV
Reno Real Estate Agent ~ Selling Homes in Reno

So true Mike ~ It is easy to get people over to your page the hard part is to keep them there! I still do not have my "Fan" page set up yet! Thanks to you I now have seven reasons to just set it already!!

Jul 29, 2009 03:01 AM
Dave Wierzbicki
RE/Act Real Estate Coaching System - Reading, PA
RE/Act Real Estate Coaching System

I just did this yesterday without knowing anything about Facebook, my page is up but I'm learning about the extras because I didn't have a personal page

Hopefully thru marketing and emails, I can create a Fan base

Jul 29, 2009 03:02 AM
Mike Mueller
Tech and Social Media Consultant - Walnut Creek, CA

I promise this is my last post on Facebook Pages for at least a week.

Next blog post is on REBarCamp San Francisco. (Then Inman Connect)

I promise.

Jul 29, 2009 03:21 AM
Dennis Chanski
Hebron, CT

I had thought about doing something like that but I haven't, it appears a great way to separate business from personal.  Thanks for the insight!  DAC

Jul 29, 2009 03:33 AM
Marc Swartz
Mortgage Finders Canada Inc., Mortgage Brokerage, Lic# 11118 - Toronto, ON
Principal Broker / Mortgage Broker, AMP

Mike - I'm not a member of Facebook but am investigating how it will work for me.  Thanks for your informative post.

Jul 29, 2009 01:24 PM
Janie Coffey
First Coast Sotheby’s International Realty - Ponte Vedra, FL
Uniting Extraordinary Homes w/ Extraordinary Lives

thanks Mike, I am working on our page, wish we could have more widges (or apps in FBspeak).  Keep us posted with any new FB Pages allowable apps

Jul 30, 2009 12:01 AM
Janie Coffey
First Coast Sotheby’s International Realty - Ponte Vedra, FL
Uniting Extraordinary Homes w/ Extraordinary Lives

Mike, I think I have been reading too many of your posts, last night, in a dream, you were coaching me on my FB Business page!  Now you really know we take what you say seriously!

Aug 01, 2009 01:49 AM
Mike Mueller
Tech and Social Media Consultant - Walnut Creek, CA

Janie - I think you need to seek counselling and sooner rather than later!  LOL

Aug 01, 2009 08:24 AM
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Mike - I need to get my business page going.  I just received an invite to be a fan of my brokers business page.

Aug 04, 2009 10:59 AM
Marcia Hawken
WILLIAM RAVEIS - Naples, FL
Naples Luxury Specialist

Mike, Just setting it up today.  This is really helpful!!!  Have a dandy day!

Aug 13, 2009 12:11 AM
Glenn Roberts
Retired - Seattle, WA

I've had a business page for sometime now but have been unaware as to how to develop it. Thanks for the help.

Mar 06, 2010 11:57 PM
Coldwell Banker Cutting Edge
Coldwell Banker Cutting Edge - Grants Pass, OR
"Your Proactive, Trusted Real Estate Advisor"

I think these types of pages are great and businesses should have them it lets fans know what is going on with the business.

Mar 07, 2010 12:51 AM