One of the ways you, as an agent, can stand out from your competition is to offer something they do not to the consumer. One of the things I find to be most effective in establishing trust with your clients is your promise statement. A promise statement is more than a list of things you say you are going to do. It is a list of standards you are going to ensure you meet. Like the photo above, promises are made to keep and instead of telling a buyer or a seller that you hope to do, you are telling a buyer or seller that no matter what happens in the transaction, you are promising them that at least these things they can count on from you. This promise list not only establishes with the client that you are trustworthy, but also lets the client know that you are a professional and take your responsibilities seriously. A sample promise list might look like this:
I promise to be accessible and available.
I promise to keep you informed every step of the way during the transaction.
I promise to get you feedback after every showing.
I promise to provide you with weekly statistical reports telling you how often your home was viewed online in all of the places I have that data available to me.
I promise to provide you with timely market updates about any new listings in your neighborhood, sales, etc.
I promise to negotiate all offers on your behalf with keeping your interests and goals in mind.
I promise to be agressive in my marketing and advertising of your home.
I think you get the idea. Take a minute and write down some things that you can promise to your clients. Be specific and focus on what a client wants you to do. Remember though, don't make promises you can't keep. They will respect you more for meeting your realistic promises than for making promises you can't possibly keep. Be sure to make this document a part of your listing or buyer presentations.
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