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Video: How to Get More Online Traffic to Your Real Estate Website Using Google Trends

By
Services for Real Estate Pros with The Agent Guide LLC

From my Tools For Real Estate blog:

For your real estate marketing, you probably know that  you get more online traffic to your real estate website, blog, and social media pages when you use the same keywords in your page titles and text that people use in their online searches.  But... how do you know what keywords your prospective real estate clients are actually using?

(After all, our real estate prospects don't always think like we do!)

Well, Google Trends is a great free tool that helps you quickly choose the best keywords and keyword phrases.  Here's an example, using a screenshot I took when I was deciding on the title for this post:

google-trends

By typing these keywords into Google Trends I can quickly see that 'online traffic' is searched for on Google more frequently than 'web traffic' or 'website traffic', so 'online traffic' is the term I should prioritize in my title and text.

You can do the same thing when preparing your real estate website, blog and social media pages.  For example, if you're writing tips for home buyers, check to see if more people search for 'home buying' or 'buying a home' so that you can prioritize either the term 'home buying tips' or 'tips on buying a home'.

(Bonus!  Click here to see those two keyword phrases compared for you on Google Trends.)

(A slight caveat:  If you really delved into research, you might find that while the general public uses one term most frequently, your prospective clients use another.  However, this would take a ton of time, and if you just start thinking more about optimizing your website text and page titles with keywords using Google Trends you'll be miles ahead of where you were.  Plus, it takes just a few seconds!)

To see how easy it is, check out our video showing how you can boost your real estate marketing using Google Trends:

 

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Comments(8)

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Tim Lorenz
TIM LORENZ - Elite Home Sales Team - Mission Viejo, CA
949 874-2247

Thanks for the information!

Jul 29, 2009 07:35 AM
Linda K. Mayer
License # 01767321 - La Verne, CA
Realtor, SRES, SoCAL, A REALTOR YOU CAN TRUST

Thanks for the great info, This is all new to me and every piece helps me complete the puzzle. 

Jul 29, 2009 08:08 AM
John Mulkey
TheHousingGuru.com - Waleska, GA
Housing Guru

Thanks for the tip. Now I have some work to do.

Jul 29, 2009 08:10 AM
Joyce Heffner-Williams
Keller Williams Clients' Choice Realty - Monument, CO
Owner/Broker/EcoBroker - Monument Real Estate

Great info!  Thanks!

Jul 29, 2009 08:11 AM
Mary Reich
Boise Valley Real Estate Group - Boise, ID

I am the perpetual student - thanks for teaching and sharing some great information.

Jul 29, 2009 08:15 AM
Tools for Real Estate
The Agent Guide LLC - Kirkland, WA

Thanks for your comments, I'm glad this was helpful!  As you start using this tool when you're writing online you'll find yourself using it more and more.

Jul 29, 2009 10:18 AM
Kathy Torline
ERA Herman Group Real Estate - Colorado Springs, CO
Colorado Springs Real Estate Blog 719-287-1049

Thanks for sharing.  I use Google Keywords all of the time, but waasn't aware of Google Trends.  Another great reason I love Active Rain.

Aug 19, 2009 12:25 AM
Christine McInerney
Great Life RE - Knoxville, TN
The McInerney Team, Knoxville TN Homes For Sale

Oh wow, this is awesome- I can see how this could really help.  Thanks for sharing, I have never heard of this.

Aug 21, 2009 02:17 PM