Thoughts of Removing Home Price from advertisements.. Please Reply

We always include the prices in advertisements. The old school argument was that they would call for the price. The real world now is that if you do not provide the information, they will go to another website.

Phil, while I'm not a Realtor®, I've purchased many homes during my career. I'm in the same school as your wife, and would only rarely call if the price were not listed.  That purchase philosophy holds true for me in all my purchases, whether real estate or consumer items. I always assume the price is high if it's not listed.

We are with Roy, John and your wife and apparently so are most if not all of the buyers and clients we work with. They are furious if the price is not listed and will refuse to call other than maybe to complain (happened to us once of twice - when we experimented with no price). I absolutely agree with Roy, in today's world people expect the information to be there or they go elsewhere. ~Rita

Full disclosure. Price is the first thing people would want to know. In this day of warp-speed information flow, if your price changes on the MLS, it is changed immediately online (REALTOR.com for one). So why hide the price?

You will have 50% of the people that goes one way, and another. Everyone has an opinion. You asked me, so here is mine:

I dont hide the price. I want to be sure it fits within the buyer's budget. If it is too high, then they can exclude themselves. If it fits their budget, they can call me for a viewing. I am very focused when I sell my Seller's home. I sell them. It is not another strategy for me to pick up another potential buyer. I have other avenues of buyer lead generation.

Hi Phil ~ My office stopped putting prices on listings in our front window and I hate the idea.  People need something to hang their hat on.  If you have no idea what the price is often you won't ask - if only for fear of embarrassing yourself if it's far more than you can afford.  It's like garage sales - if you want to sell your stuff you have to put a price on it because most times people won't ask.

Liz

We have experimented over the years with both.  Actually, I think we've gotten more calls on property without prices than with.  The key is to have a few substitute properties at-the-ready, so that when the caller objects to the price of the "subjest", you will have a few "in your back pocket", better-priced" that may fit his needs.

We show the address and price.  In today's age, I can imagine not giving out this information.  If we didn't do it, then people would simply pass and go to the next site.  I think that this strategy is past its prime and rarely see it in today's market.  The only exception for me might be a luxury home listing over $1 million.