That rental in Wescott Plantation I posted about last week sat on the market with another company for over 3 months and barely had any showings at all. The owner was so frustrated. Through a recommendation he contacted me and I looked into what the problem might have been. There it was - NO PICTURES! Only a very brief description and a very mediocre picture of the front of the house. He released the other agency and asked me to list it for him. I'm not a photographer by any means and it is only a little two bedroom home, but I took pictures of the interior, the view from the front of the house, a neighborhood streetscape, the clubhouse and the pool. I went to town with the description of the interior of the home as well.
I posted this listing on my website and had it syndicated. I also did several manual postings with a url to the virtual tour. From Craigslists, the same day I had 4 inquiries. The next day I showed it and got it rented for him. Now he thinks I'm a dynamic Realtor. Since we all know many people start their home search online, that's where they'll form their first impression. I also help renters and stay in touch with them hoping they'll be a buyer sometime in the future. If we don't provide as much information and PICTURES as possible, we're not providing anything.
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