Video is the tool, and these are the artists...

By
Real Estate Agent with Century 21 Results Realty GA RE Lic # 282060

For buyers, getting to know a home is part of the process.  Seeing it, feeling it, walking around the taking it in...  That is great if you are around the corner, or even across town... but what if you are unable to take that time to tour scores of properties before pulling the trigger?  Maybe you are a busy executive, maybe you are relocating and have a day or three in a strange town to buy a house...  Maybe you just want more than 8 (or 12 or 16) pictures from the MLS. 

Video is one of the solutions.  It is part of a complete marketing package for a home...

And there is a local business that I trust to handle MY video needs.  And, as with any tool, it isn't the tool that makes the difference as much as the craftsperson that wields it.  Reel Productions is based here in the Atlanta area, although they travel the country providing top-notch video services for clients large and small. 

Their bread and butter is video tours of homes.  They range from the elaborate, hosted tours to simpler productions with voice-overs.  Here are a couple of examples. 

The people responsible for this are Tara Jones and TJ Hedges.  They launched the company a little over a year ago.  Soon after, they produced one of the videos above, the hosted one of 9010 Brixham Court in Laurel Springs (Suwanee, GA).  I have worked with them on several projects since then, and each time they have met and exceeded my expectations. 

Simply put, if you are selling a home, you NEED to have a video on the home's website.  Buyers are visual, and want to see pictures and videos and everything else they can get their eyes on...  And I think that the quality of the video Tara and TJ provide is exceptional... AND it is reasonable.  Ok, if they have to fly to your town then it might not be as reasonable unless you have several properties for them to shoot at one time, but if you are around Atlanta, they have excellent rates. 

One other little thing...  Tara and TJ are people that really care about their clients... both agents and consumers.  They previously produced a series of videos on using tools likr the Flip Video camera.  They are in the process now of producing a series of videos for sellers on how to better prepare their properties for sale.  Tara gave me the advance word on this while we watched my 5 year old on the ice for hockey camp... 

I guess I should list some of their other services...  Community Profiles, Video Business Cards, Business Profiles, Agent/Broker Profiles...  You get the idea.  Whether the purpose of the video is to have website content for a business or a listing, or a TV commercial, they can make it happen.  Both Tara and TJ come from a TV news background and they are award winning journalists.

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Unless otherwise noted, all content of this blog is the property of Lane Bailey, ©2012 Lane Bailey. 

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Comments (10)

Thom Abbott
MyMidtownMojo.com |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale

Hey Boss!

Pretty cool videos...I like the girl in the first one...her voice and tour really add to it.

Watch for my first video to appear in a short while....altho it's more on the amateur level, its got a purpose!

Aug 06, 2009 02:58 PM
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

These are the type of videos I would like for my properties.  Haven't found anyone in my area yet that I can "afford" to do them.

Aug 06, 2009 11:54 PM
Terry & Bonnie Westbrook
Westbrook Realty Broker-Owner - Grand Rapids, MI
Westbrook Realty - Grand Rapids Forest Hills MI Re
We have bee playing with video for a while I'm not sure we can afford to hire professionals for every lisitng.
Aug 07, 2009 02:23 PM
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

Thom - Luckily for you, they are nearby... 

Cindy - Maybe they need to find a way to expand the offered markets...

Terry - They narrated videos are similar in price to a good virtual tour.  It isn't free or anything, but not as much as I expected.  the hosted videos are a little more, and probably not appropriate for every property.

Aug 08, 2009 02:44 AM
Tara Jones- Atlanta
Reel Productions TV- Real Estate Video - Dacula, GA
GA

Lane- You are a doll!  Thanks so much for your kind words.  We really DO care about our clients and the quality of the video that we offer.  We have been asked over and over again to travel for our videos so we have come up with a creative option that we are launching next week :-)  This will give everyone, nationwide, the opportunity to have quality videos at their fingertips! I'll keep you posted.  Thanks again for spreading the word, Lane :-) 

Aug 08, 2009 03:16 AM
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

Tara - You do the work...  I have some updates coming. 

Aug 09, 2009 01:31 PM
Michael Cantwell
Highlands Residential Mortgage Ltd., - NMLS ID #134871 - Palm Beach Gardens, FL
Helping you manage your largest asset.
Great job Lane and Tara. Love the move to video for listings and the idea on preparing sellers to sell their homes. Mike
Aug 12, 2009 02:35 AM
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate
Very well done and excellent presentation. How could you not love it! Pre-selling at it's best! Haven't found someone in my area that would do anything half as good. You're lucky Lane and so are your sellers!
Aug 12, 2009 02:45 AM
Gina Puckett
STAGING By Gina (LA area Staging & Design) - La Canada Flintridge, CA

Lane- Great timely post- I was talking up video presentations this week with an agent.  Video goes hand-in-hand with a staged home.

Would you consider videos to be a niche marketing tool?  Do you offer videos for every listing or only in certain circumstances?

And, thanks for your SEO advise and ambassador support last week!

Thanks again!

 

Aug 12, 2009 06:05 AM
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

Michael - I think that video is part of an overall marketing plan. 

Lyn - I was worried I was going to have to do it myself...  And I would have. 

Gina - Yes...  I want video and a website for every listing.  I will do different types of videos and websites for different listings. 

And I am happy to have helped.

Aug 12, 2009 08:39 AM

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