Vintage Advertising - Orange Smile Soda - 2001 S. 9th Street in Soulard (St. Louis, Missouri)

By
Real Estate Agent with PREA Signature Realty - www.preasignaturerealty.com

Whether called building signage, billboards, mural ads, ghost ads, phantom ads or a dozen other names, I love to take walking tours of our great city neighborhoods and enjoy seeing vintage advertising in the form of faded lead paint on brick advertsing on old commercial buildings. 

Whereas signs fall into disrepair and are removed, these faded ads on the side of buildings often last for several decades or more and are the last reminder of a commercial business long since shuttered or a product no longer manufactured.  Here is the first installment for this vintage advertising series capturing vintages ads in St. Louis, MissouriOrange Smile Soda, 2001 S. 9th Street (Souldard).

 

Soulard Landmarks - Building Ad Signs

Soulard Landmarks - Building Ad Signs

 

 

 

 

 

 

 

 

 

 

 

 

 

Soulard Landmarks - Building Ad Signs

 

Soulard Landmarks - Building Ad Signs

 

About the Orange Smile Syrup Company

In 1929, Orange Smile Syrup Company opened in Soulard at the old 2101 S. Ninth Street.  It joined a growing industry of local producers of carbonated beverages, including American Soda Water at 1326 Ann Avenue,  By 1930, St. Louis had 17 soda producers selling over $2,89 million carbonated beverages per year.  By 1937, Missouri was ranked in the top 10 of states in the production of carbonated beverages.  For 30 years. Orange Smile Syrup Company manufactured St. Louis favorites Buster Cola, Cheer-Up Soft Drink, and Smile Orange Drink.  Shortly after opening the factory, William Cox, owner of the Orange Smile Syrup Company, added colored tiles to the exterior of the building forming advertisements of "Drink Cheer Up, Made Good for You" and "Drink Smile, Refresh with a Smile" (Pictured Above).  For a history of the Orange Smile Company, visit the Soda Spectrum Series.

About the Orange Smile Building.

  • 1860  Site was leased and used as the Union Park & Beer Garden.
  • 1871 The old Union Captial Hall was constructed at 2001 S. Ninth Street as a German/Bohemian social hall and was located in Union Park.
  • 1875-1880  Building was leased by the Bohemian Gymnastic Association.
  • 1887-1894  Building was leased by the German Turnverein.
  • 1894-1900  Building was leased by the Bohemian Gymnastic Association.
  • 1896  Building was partially destroyed by the Great Cyclone of 1896.
  • 1900  Building was purchased by the Bohemian Gymnastic Association.
  • 1922  The Bohemian Gymnastic Association closes.
  • 1922  Building was purchased by the Beatrice Ann Realty Company.
  • 1924-1926  Building was used as the Allen Auto Parts store.
  • 1926  Building purchased by William Cox from Lafayette Southside Bank of St. Louis.
  • 1929  William Cox opens the Orange Smile Syrup Company
  • 1953  William Cox dies.
  • 1959  Martha Frances Cox Webb inherits the property.
  • 1960-1965 Building converted to roller skating rink.
  • 1967  Building purchased by Powercraft Corp. and used for electrical part manufacturing facility.
  • 1993  Powercraft Corp. closes and building taken back by the U.S. Small Business Administration.
  • 2002  Smile Lofts project begins.
  • For a history of the Orange Smile building, click on Smile Lofts.

Interested in renting a loft at the Smile Lofts or interested in renting or purchasing in Soulard, LaSalle Park, Benton Park or Lafayette Square?  Contact Ryan Shaughnessy at PREA Signature Realty at 314-9714381 or send an e-mail to Ryan@PREASignatureRealty.com.  Or, visit our website at www.PREASignatureRealty.com.

 

Posted by

________________________________________________________________________________________________

PREA SIGNATURE REALTY

Download Property BrochuresView Our Listing PresentationWatch Our Property Videos on YouTube

PREA Signature Realty is a full service brokerage located at 1709 Park Avenue in the Lafayette Square neighborhood of the City of St. Louis.  PREA Signature proudly serves the following city neighborhoods:  Lafayette Square, Soulard, Benton Park, Benton Park West, Downtown Loft District, Forest Park Southwest, Central West End, Tower Grove East, Tower Grove South, Compton Heights, Shaw, The Hill, Dogtown, Carondelet, Holly Hills, St. Louis Hills, Dutchtown, and the Other Historic Neighborhoods of the City of Saint Louis, Missouri. 

The opinions expressed herein represent the opinions of the author only and do not reflect the opinions of PREA Signature Realty.  All photos and written content were produced by PREA Signature Realty.  All Rights Reserved - PREA Signature Realty (2009).  This content may not be reproduced or reprinted, except for Active Rain re-blogging, without express written permission of PREA Signature Realty.

For more information, visit our website at www.PREASignatureRealty.com or contact Ryan Shaughnessy at 314-971-4381 or send an email to Ryan@PREASignatureRealty.com

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Rainmaker
631,147
Don Rogers
Keller Williams Realty Chesterfield - O'Fallon, MO
Realtor, Broker, CDPE, GRI, OnullFallon MO & St Charles County MO homes

150 years of history and folks wonder why I like what St. Louis has to offer.  Thank you for sharing the history.  Let me know the next time you want to go on a walk, I would like to go with you.

Aug 08, 2009 09:40 AM #1
Rainer
229,238
Ryan Shaughnessy
PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO
Broker/Attorney - Your Lafayette Square Real Estate Partner

My grandmother lived in Soulard and used to tell stories about the bathhouses, gymnasiums and social clubs.  I remember her talking about the German Turnverein.  When you are next in St Louis, you have an open invitation.  It is alot of fun taking the walking tour.  You see things that you would otherwise miss in a car.

Aug 08, 2009 09:58 AM #2
Rainmaker
1,928,270
Tom Braatz Waukesha County Real Estate 262-377-1459
Coldwell Banker - Oconomowoc, WI
Waukesha County Realtor Real Estate agent. SOLD!

Ryan

Love the post; I love older advertising on brick buildings. Where I am at there are many old advertisements on barns as well.

Aug 08, 2009 10:12 AM #3
Rainer
229,238
Ryan Shaughnessy
PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO
Broker/Attorney - Your Lafayette Square Real Estate Partner

Tom - I am going to do a future post on tobacco barn advertising with pictures from Kentucky.  I just haven't had the time to get to it yet.

Aug 08, 2009 10:42 AM #4
Ambassador
2,479,527
Steve Hoffacker
Steve Hoffacker LLC - West Palm Beach, FL
Certified Aging In Place Specialist-Instructor

Ryan,

Great history of this company and the shots bring back memories of other products so advertised. :)

Steve

Aug 08, 2009 04:50 PM #5
Rainmaker
1,041,535
Charles McDonald
Charlottesville Real Estate Solutions - Charlottesville, VA
REALTOR®, Blogger, Principal Broker®, Owner

How cool is that!

love the brick buildings in your area

your friend in Charlottesville Virginia!

Aug 09, 2009 12:47 AM #6
Rainer
229,238
Ryan Shaughnessy
PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO
Broker/Attorney - Your Lafayette Square Real Estate Partner

Steve - It is a sad bit of history.  However, I do find it interesting to see the old buildings, businesses and products.  One of my favorite buildings in St. Louis remains the Dixie Donut Flour plant.  It is a great building and every few years or so I take a run at purchasing it.  No luck so far...

CV - Brick was actually mandated after a series of large fires.  As a result, a great majority of the homes in the city are brick not frame.  I love the look and feel of brick.

Aug 09, 2009 05:24 AM #7
Ambassador
2,300,655
1~Judi Barrett
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

We have similar old signs on buildings.  What is sad is when one is too bad a shape to be saved and down they come.

So if this building were on the market, what type of price would it have?

Aug 09, 2009 11:47 PM #8
Rainer
229,238
Ryan Shaughnessy
PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO
Broker/Attorney - Your Lafayette Square Real Estate Partner

Prior to its rehabilitation, it was offered for sale at $295,000 in 1999.  It would probably sell in the $1.8 to $2 million range fully rehabbed.

Aug 10, 2009 02:51 AM #9
Ambassador
3,401,731
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Hi Ryan!  GREAT write up and history lesson you've done!  I love the brick buildings as well--especially the 'cheer up' one!!  We are the home to Cheerwine (non alcoholic beverage) here and wonder if they're similar in taste.

Have a great week...

Debe in Charlotte

Aug 10, 2009 03:45 PM #10
Rainer
229,238
Ryan Shaughnessy
PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO
Broker/Attorney - Your Lafayette Square Real Estate Partner

Debe - Thanks for reading.  I always loved the signs and now know the history.

Aug 11, 2009 07:53 AM #11
Rainmaker
504,688
Teral McDowell
Referral Patners LLC - Murphy, TX

Hi Ryan, I like your approach to offering a loft by first giving all the interesting tidbits of history. I see why you do so well; enjoyed reading.

Aug 11, 2009 05:12 PM #12
Rainmaker
346,007
Jenny Kotulak
RE/MAX Real Estate Centre Inc., Brokerage - Oakville, ON
Broker - Oakville Ontario Real Estate

What an interesting way to advertise.  I love old buildings also.  I was driving around Stratford, Ontario which used to house quite a few furniture manufacturers.  The old buildings are still there but not in use.  They would make awesome converted condos.  You can see the name of the company at the top of the one.

Aug 12, 2009 06:12 PM #13
Rainer
229,238
Ryan Shaughnessy
PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO
Broker/Attorney - Your Lafayette Square Real Estate Partner

Teral - Thanks.  It works for me.

Jenny - Great photos.  We have a number of old shoe and other manufacturing building.  Until the last 18 months or so, we have seen a number of historic buildings saved by converting them to residential use.  I hope that the current market changes and the rennaisance continues.

Aug 13, 2009 06:47 AM #14
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Ryan Shaughnessy

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