Last January, I heard Scott Bedbury’s talk about his vision in creating the Starbucks brand: “We are not in the coffee business serving people; we’re in the people business serving coffee”.
I am a firm believer that if you create an experience around your charisma, personality and unique capabilities, you will be successful in any business, any market and any economy.
I always encourage my customers to brand themselves in a way that no matter what they decide to do (a.k.a. being in a brokerage firm vs. the other vs. opening their own), their customers will follow. It’s called being in the people business!
What business are you in?
Are you in the business of a pleasant sensory experience? (If your office looks messy, your car smells ‘weird’, the restaurant you take them to lunch serves horrible food, or you say something inappropriate – according to their judgment anyway – the experience you provide could be at stake).
Are you in the business of delivering excellence? If you promise quality, you simply have to deliver quality. Realtors take great pride in customers who buy “sight unseen”. When a customer trusts you to that extent, you know you’re doing something. Yes, YOU, it all comes down to you!
Are you in the business of improving yourself? Denial is a capital branding sin. No brand is perfect! However, those who are successful know to capitalize on their strengths and find the opportunity on their weaknesses. Reinvent yourself constantly, learn, improve your strategy, and be consistent in what you’re doing well!
Are you in the business of providing benefits? Let’s say you’re selling a house and the main features are “spacious bedrooms, prestigious neighborhood and competitive price”. What are the benefits? Could they be comfort, safety, status? Could it be that you’re saving them money through your unique ability to spot deals? Or most importantly, would this mean that one of their kids is finally getting their own room? Acknowledging the real benefits will show you listen and you care! It’s the old “I don’t care how much you know until I know how much you care!”
What unique experience comes with your product or service? I can’t wait to find out!
For more information, connect with me:
My Website| Positive Mommies Network | E-mail | Facebook | Twitter
About the Author:
Elayna Fernandez is a proud mother, founder of the Positive Mommies Network, blogging/social media/web design instructor, and marketing/branding strategist. Her company, Designed 2 Impress, is dedicated to assisting individuals and small businesses in creating successful and consistent brand and achieve their marketing goals.
Thank you for taking the time to reading my post. Have a powerful day!
This article is intended to educate and it constitutes the sole intellectual property of Elayna Fernandez and Designed 2 Impress. Any full or partial reproduction or duplication without the author’s express written consent is strictly prohibited and will be considered copyright infringement.
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