Deliver Happiness...and other things I learned at Inman Connect 2009...

Real Estate Broker/Owner with SmartRealty Solutions

Spending a week in San Francisco at the Inman Connect Real Estate conference is both invigorating and exhausting!  Great ideas, innovation everywhere, presenter after presenter sharing ideas on everything from social media to branding.  Whoooo...breathe! 

So I thought I'd share just a few things today and then expand on a couple of the topics later in the week.  This gives you a chance to process, absorb and hopefully put it into perspective.  Now, Inman being a tech heavy event, I want to make sure my points are clear and easy for everyone to understand.  But know has changed the way we do business...across the board.  And think about it from the consumers do they access information?  Where can they go to find out about you?  How do they use the data they gather?  It's all out tehre folks and you ahve to understand the dynamics behind the mission.  Here's what I learned from Alfred Lin, the CFO of Zappos.

If you are not familiar with Zappos, they are an online shoe and clothing company that has grown quickly and been recognized as the top company to work for by Fortune Magazine in their annual poll.  Hundreds of companies try to emulate the Zappos culture.  It was recently announced that they have been acquired by for a reported $900 Million plus!  During Al's discussion he noted several times that a big part of their success was transparency.  In other words they are open, honest and seek out employee's ideas and contributions.  Their strategy is based on the essence of, "Without happy employee's they would not have happy customers."  In fact his big idea was to "DELIVER HAPPINESS".  Think about what the customer see's, how they feel and ultimately what their experience is like.  Certainly something we can all take to heart.  Al also gave us 7 tips on branding:

  1. Decide on your image.  This requires patience and commitment to the process and end result.
  2. Consider what your core values are and exactly what you want your culture to be.  Your culture is your brand!
  3. Commit to transparancy.  Be open and honest about everything.
  4. Build relationships.  Take an interest in and know your customers.
  5. Have a vision.  Always think bigger and more beautiful.
  6. Build a team...Visionaries, Artists, and Scientists are needed to build a high quality team.
  7. Think long term.  What is the 5 year plan?  10 year plan and exit strategy.


I will have more to come on other topics soon.  In the meantime, enjoy your week and think about how you can deliver some happiness to those around you!  

Posted by




This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Running a Brokerage
The Lounge at Active Rain
Everything California
California Realtors

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Elizabeth Cooper-Golden
Huntsville Alabama Real Estate, (@ Homes Realty Group) - Huntsville, AL
Huntsville AL MLS

Loving all of your tips.  I am in the process of opening my own company in the fall.  It's all about dreams, isn't it?  I plan on surrounding myself with like minded individuals.  My new office is beautiful, but more importantly, affordable should I be the only like minded individual, lol.

I'm getting "stuck" on my branding.  Struggling with that...too many ideas!  I do like the saying "deliver happiness"!

Aug 15, 2009 03:09 AM #1
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Jason Lopez

Ask me a question
Spam prevention

Additional Information