Is there value in a home staging consultation?

By
Home Stager with Home Star Staging

One of the most requested services my company, Home Star Staging provides is a home staging consultation.   And if anyone is wondering whether there is value in a home staging consultation, I'd like to provide an answer to that question for any skeptics out there or those who may feel there is no value in this service. 

For those who feel that they don't need  or cannot afford to stage their home using the services Red house in sea of whiteof a professional home stager, I'd like you to think againA home staging consultation is your personal blue print to do that very service yourself, enlist the help of others or hire the home stager if budgets allow and it is most affordable! 

In fact, I dare say you cannot afford NOT to have this service at your disposal if you have any questions about the marketability of your home in its current condition.

A home must stand apart from the competition in today's tough real estate market!

Any home at any price point could benefit from a staging consultation with a professional home stager. 

Here are 2 things you can expect to gain from a home staging consultation:

  1. It can provide you with the tools & recommendations you need to do the work
  2. It can give you the constructive, objective feedback you need to showcase your home for move in ready appeal. 

Buyer feedback is crucial to understand why buyers may not be interested in your home. This important information is often non existent but you get the message loud and clear when your home has been sitting on the market for months, price reductions are taken and still you receive no or too low offers.

Recent Home Staging Consultation result:

Last Friday I provided a home staging consultation for a North Texas home seller whose home had been on the market over 45 days.  The house had multiple showings but received NO offers.  When I arrived at the home the seller informed me that a showing was scheduled that same afternoon just after our consultation.   I really felt the need to make sure we could do some work in the 2 hour time frame that could help showcase the home better.

I immediately identified a few areas that needed addressing and we quickly went to work. Yes, the home seller and I worked together in the 2 hour time frame to get some things moved, fine tuned and "tweaked" before the showing. From what I could initially see, the home was clean, neat, very de-cluttered (in fact too much so) and well, lacked some warmth, appeal, purpose in some areas and flow was a problem in another area.

We were able to do some of the work and I also made further recommendations to be done after I left. We got a lot accomplished in a short time frame and my client was surprised at the difference the changes made in how the house "felt" and showed. 

Home staging is not just cleaning, neutralizing and de-cluttering folks, sometimes I think too many Real Estate professionals overlook that and recite that mantra and some homes are actually too stark and unappealing due to a lack of "stuff". 

Neutralize does not mean sterilize.

I left hopeful for the client's prospects after these changes and thanked him for allowing me to provide him with the service.  I don't always hear back from my consulting clients but this time I did the following Monday. The message was short and to the point and I've included it here below:

"Hello Karen.  Thank you for your help last week. The people that came by after you left made an offer on my home." Jeff D.

I followed up with an email and asked if it was an offer that was acceptable to him and he answered yes and I congratulated him and am hopeful this will go through to a successful closing.

If you're still a skeptic you may be thinking this was just luck.  For those who believe in the power of home staging and the marketing and merchandising of properties to showcase them to their fullest potential this was no coincidence

Home Staging has the ability to get a home noticed on the market, it can create buyer appeal and the desire to purchase.  It can be as simple and affordable as a home staging consultation or a full service staging job if a budget allows. 

If you sell homes or you are selling a home, one of the best values for your marketing dollars is to consult with a professional home stager

Professional Home Stagers are here for YOU! 

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For expert advice on preparing a home for sale contact Home Star Staging, a Real Estate Staging and Consulting company. Home Star Staging is here for you North Texas! 

Home Star Staging logo

 


By TwitterButtons.com

Copyright 2009 Karen Otto

 

Posted by

Home Staging Dallas - Karen Otto

Comments (24)

Janice Sutton
1st Stage Property Transformations - Murrieta, CA
Home Stager - Temecula Murrieta

Great post! 

The impact Home Staging Consultations can offer with little investment is PRICELESS! 

I loved your last line...........

"Professional Home Stagers are here for YOU!"  

We really are here to help everyone...Realtors, Home Sellers, Investors, Flippers.....

 

Aug 12, 2009 06:10 AM
Ashley Whittenberger
Ashley Whittenberger Fine Art - Austin, TX

Thank you for spreading the word! We always say, if you think you can't afford at least a staging consultation, that's REALLY when you need a staging consultation.  A good stager can show a seller how to invest their elbow grease if they truly don't have any money!

Aug 12, 2009 06:48 AM
Tamara Cline
Sold By Design www.sasoldbydesign.com - San Antonio, TX
Sold By Design, Staging San Antonio and Surrounding Area

"Neutralize does not mean sterilize."  Great point!  You summed up why the skill of a professional home stager can make all the difference in those four little words. 

Aug 12, 2009 07:12 AM
Michele Rose
Rose-Colored Staging - Mount Holly Township, NJ
Burlington County Home Staging & Redesign

What an excellent post with so much valuable info, especially for realtors!  Buyers and agents in my area have been slow to recognize the value of professional home staging, but posts like this will definitely help. 

Aug 12, 2009 07:38 AM
Annie Pinsker-Brown
Stage to Sell - LA Home Staging - Los Angeles, CA
Stage to Sell, Los Angeles Home Stager

Karen, this is a great post with a great testimonial to your talent and the power of home staging!

Aug 12, 2009 08:02 AM
Tessa Skeens
Hampton ReDesign, Home Staging and Redesign - Grand Junction, CO
Staging For Realtors, Builders & Investors

Nice going Karen. How great to get this kind of feedback. I'm so glad the seller called to let you know how you helped him. Sometimes just a little makes a lot of difference!

Aug 12, 2009 08:48 AM
John Cannata
214-728-0449 http://TexasLoanGuy.com - Frisco, TX
Texas Home Mortgage - Purchase or Refinance

Karen - I think I would not have really known the advantage of Home Staging if I just had a typical desk job. I've seen pictures you have shared and stories that have really helped open my eyes to the advantages. Its great that you share these things with us and with your readers. I'm a huge supporter of Home Staging and know that I would hire a professional like yourself if I think about selling my home. Thanks for sharing with us.

Aug 12, 2009 09:37 AM
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

Hi Diana, that's interesting that you only do consulting now as I believe that alone can potentially sustain an individual home stager if that is where they focus on.  Best of luck with your endeavors!

Hi Maureen, I know you understand the value and you're providing so much to your Portland clients!

Hi Janice, if I recall correctly wasn't one of your earliest posts about a client you did a consult for and the results were amazing (they did the work themselves)? I think you had photos of the job posted too.  We are here for the RE community!

I like that saying Ashley: if you think you can't afford at least a staging consultation, that's REALLY when you need a staging consultation!

Thank you for reading Tamara and Michele, we all need to keep spreading the word and using phrases and testimonies to help others see the benefit!

Thank you so much Annie!

It is wonderful to get this feedback Tessa, it's also great validation.  Hope you're well!

Hi John, thank you so much for writing what you did. I appreciate your feedback so much.  It is my intention with my blog to educate and share with others (especially those who don't understand the value) the power of home staging.

 

Aug 12, 2009 11:34 AM
Melanie Warren
S.O.S. by Melanie - Tacoma, WA

Karen,  Thank you for the wonderful blog.  I love doing consultations for my clients. You did a great write up on the benefits. I really appreciate it, it helps all of us stagers.

Aug 12, 2009 11:59 AM
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

Hi Melanie,  Thank you for reading and the encouragment!

Aug 12, 2009 12:03 PM
Cindy Bryant
Redesign Etc. Home Staging - Houston, TX
"Houston Home Staging Pros"

Fantastic post, funny, as I was making dinner, I thought to myself that some of the staged photos I see are too sterile.  Too much has been taken out and it looks barren and cold.  I think I feel a too sterile blog coming on!  HA!

Aug 12, 2009 02:36 PM
Carl Winters
Canyon Lake, TX

Karen: As an inspector I can sure see the difference when a property has been staged and in my opinion it makes all the difference in the world. Today when I was doing my inspection the realtolr brought in organge juic e and a homemade loaf cake for us to snack on. Little things mean allot and the first impression when you walk into a home is so important. Now yesterday the home I inspected the air condition was not working and the home had been vacant for quite sometime, believe me I couldn't wait to get out of there. That was a very long three - almost four hours.

Aug 12, 2009 02:47 PM
John Cannata
214-728-0449 http://TexasLoanGuy.com - Frisco, TX
Texas Home Mortgage - Purchase or Refinance

My pleasure. I've always felt your blog was filled with valuable information. Talk with you soon.

Aug 12, 2009 03:50 PM
Cathy Lee
CL Design Services Home Staging - Danville, CA
ASP, IAHSP, RESA Danville, CA

Excellent article Karen-very education and informative-bookmarked, should be featured. I flagged it. 

Aug 12, 2009 05:07 PM
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

I'll look for your blog Cindy - it's funny how staging stays on the brain even when you're doing tasks that are not related =)

That's a good point Carl & Ceil - a staged home would also aid in the inspection and allow you to see the "home" not so much the contents in the best light.  I like to think of what we do as "aesthetic" inspection - I even wrote a blog on it called "inspector stager".  Hope you cooled off after that hot Texas house!

=) John

Thanks so much Cathy!

Aug 13, 2009 12:13 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Great post and great success story!  Staging consults are what I do the most of and they make all the difference!  One other benefit:  They take a lot of the pressure and stress off the homeowner, by giving them a clear plan or sense of direction.  A staging consult can turn overwhelming into manageable.

Aug 13, 2009 04:10 AM
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

You're so right Sharon, giving sellers a sense of direction on what improvements to make can save stress and money!

Aug 14, 2009 12:51 AM
Virginia Tatseos
Stage-Show-Sell - Bloomfield Township, MI

Your seller was so smart to call for this consultation.

Why don't they all do it?   That really confuses me.

 

Another tetiment to you that staging works.

Aug 15, 2009 12:16 AM
Jeannene Edwards
Home Staging by Interiors Defined, Inc. - Orlando, FL

Karen,

As usual another GREAT POST with a lot of excellent information.  I love doing consultations because I truly feel that they can benefit anyone who is listing a home, vacant or occupied!

Sep 02, 2009 06:15 AM
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

I hope more do Virginia!

I agree Jeannene, consults benefit anyone who is selling!

Sep 03, 2009 02:59 AM